Branding for Hospitality - Beal Creative | A Branding ... · Java Time Coffee chain located...

Branding for Hospitality

Beal Creative / 66 Mariposa Avenue / San Anselmo / California / 94960 / 415 924 4486 / bealcreative.com

Hospitality. We Get It.

Founded in 1990 by Steve Beal, Beal Creative has

assembled a team of industry-savvy professionals that

gets what it takes to create a great hospitality brand.

Our hospitality team has been creating brands for years,

for every segment of your industry—from award-winning

hotels, resorts and restaurants to grab-and-go cafes.

We understand that your brand must be more than a

pretty face. It’s the sum of your parts. It’s who you are to

your customers, and what they remember.

Who We Are


Discover Your Brand’s Market-Defining Potential.

Your business is our focus and our inspiration. We work

from the inside out, gaining a deep understanding of your

goals, your competition, and your customers to deliver

breakaway brand strategies and head-turning creative.

Wherever you are in your business’s lifecycle, we’ll work

fast and smart to give you powerful, emotive solutions.

Our Approach


Design

• Corporate identity / logos

• Websites

• Mobile app design

• Brochures

• Menu design

• Advertising

• Announcements + invitations

• Signage

• Kiosk design

• Packaging of in-room items

• Social media planning and blogs

Services

• Video and photography

• Point of sale design

• Proprietary food and beverage products

• Interior design

• Retail store design

Strategy

• Brand Audit and Assessment

• Brand Strategy

• Marketing Strategy

• Narrative

• Naming

• Partnerships

Golf resort in La Quinta—including

environmental graphics for the

clubhouse and branding for Ernie’s

Bar and Grill and Market Cafe.

• Branding

• Environmental graphics

PGA West Tournament Clubhouse

Steak house at the Four Seasons

Resort in Whistler, British Columbia.

• Branding

• Naming

• Identity and collateral

Sidecut

Flavored tea bar located at Westfield

Center in San Francisco.


• Illustration

Teaz Me

Steak house at the Four Seasons

Resort in Vail, Colorado.

• Branding


Flame

American bistro in San Francisco,

California

• Branding


• Environmental Graphics

• Website

Bluestem Brasserie

Seafood restaurant at the Ritz Carlton

in Sarasota, Florida.

• Branding

• Naming



Jack Dusty

Restaurant at the Ritz Carlton in

San Francisco, California.

• Branding



Parallel 37

Chinese restaurant and lounge on

Santana Row in San Jose, California.

• Branding



Sino

French bistro in Menlo Park,

California.

• Branding



Bistro Vida

Bistro Vida French bistro in Menlo Park,

California.

• Branding



Wolfgang Puck restuarant at the

Newseum in Washington, DC

• Branding



The Source

Singaporian Restaurant with

various location in the San Francisco

Bay Area

• Branding



Straits

Cafe Lo Cubano Cuban style coffee house

in San Francisco.

• Branding



Gourmet hamburger restaurant

chain on Riyadh, Saudi Arabia

• Branding



• Interior Architecture

Burger Garden

Java Time Coffee chain located throughout

Riyadh, Saudi Arabia

• Branding




UNWIND

We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.

When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!

A.M.

P.M.

the tiny bean that yields so much magic

HOT

escape

ENJOY

“Time to unwind and catch your breath —time to nurture the one and only you.”

The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.

UNCOMPROMISED QUALITY

a genuine coffee culture experience

the extraordinary world of coffee

Roast

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

EXTR

A RI

CHEX

TRA

RICH

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

EXTR

A RI

CHEX

TRA

RICH

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

EXTR

A RI

CHEX

TRA

RICH

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

UNWIND



A.M.

P.M.


HOT

escape

ENJOY






Roast

EXTR

A RI

CHEX

TRA

RICH

Roasting is what transforms the green beans into dark, fragrant coffee with its tantalizing aroma and flavor. Our custom roast will capture your senses and bring you a deeper experience—one that’s carefully prepared, one cup at a time.

THE ART OF


roastingJava Time is more than a great coffee drink. It’s a moment for you to unwind and escape the hectic world beyond our doors.

THE PERFECT


cup of javaDelightfully decadent. The perfect combination of espresso, choco-late, and steamed milk make this drink an irresistible treat. Delicious dark chocolate works its magic, turning each cup into a freshly brewed indulgence.

ANATOMY OF THE PERFECT


café mochaYears of focus and expertise have led to Java Time’s unique blends. Each coffee bean requires a perfect balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor.

THE QUEST FOR BEAN


perfection

CHOCOLATE SYRUP

ESPRESSO

STEAMED MILK

1.010 Arkansas/Suite LSan Francisco/California94107

415 863 2541 p415 863 8954 fpublicdesign.com

project name Java Time

project number 12.036

date 12.02.13

drawing posters

scale 1” = 1’

review R5

Java Time

1.010 Arkansas/Suite LSan Francisco/California94107

415 863 2541 p415 863 8954 fpublicdesign.com

project name Java Time

project number 12.036

date 12.02.13

drawing Primary wall graphics

scale 1” = 1’

review R5

“All men have stars, but they are not the same things for different people. For some, who are travelers, the stars are guides. For others they are no more than little lights in the sky. For others, who are scholars, they are problems . . . But all these stars are silent. You-You alone will have stars as no one else has them . . . In one of the stars I shall be living. In one of them I shall be laughing. And so it will be as if all the stars will be laughing when you look at the sky at night . . . You, only you, will have stars that can laugh! And when your sorrow is comforted (time soothes all sorrows) you will be content that you have known me . . You will always be my friend. You will want to laugh with me. And you will sometimes open your window, so, for that pleasure . . . It will be as if, in place of the stars, I had given you a great number of little bells that knew how to laugh”

—Antoine de Saint-Exupéry, The Little Prince

UNWIND

ENJOY

A momentto think.


Hot ChocolateHot Chocolate. . . . . . . . . . . . . . . . . . . 4.00

Kids CocoaKids Cocoa . . . . . . . . . . . . . . . . . . . . . 4.00

Steamed MilkSteamed Milk. . . . . . . . . . . . . . . . . . . 4.00

Ginger MilkGinger Milk . . . . . . . . . . . . . . . . . . . . 4.00

French MochaFrench Mocha . . . . . . . . . . . . . . . . . . 4.00

French La�eFrench La�e. . . . . . . . . . . . . . . . . . . . 4.00

Mocha CrushMocha Crush . . . . . . . . . . . . . . . . . . . 4.00

La�e CrushLa�e Crush . . . . . . . . . . . . . . . . . . . . . 4.00

To�ee CrushTo�ee Crush . . . . . . . . . . . . . . . . . . . . 4.00

Java CrushJava Crush. . . . . . . . . . . . . . . . . . . . . . 4.00

White CrushWhite Crush . . . . . . . . . . . . . . . . . . . . 4.00

Mocha CrushMocha Crush . . . . . . . . . . . . . . . . . . . 4.00

La�e CrushLa�e Crush . . . . . . . . . . . . . . . . . . . . . 4.00

To�ee CrushTo�ee Crush . . . . . . . . . . . . . . . . . . . . 4.00

COFFEE ALTERNATIVES COLD BLENDED DRINKS

Co�eeCo�ee . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00

Light Co�eeLight Co�ee . . . . . . . . . . . . . . . . . . . . 4.00

Red EyeRed Eye . . . . . . . . . . . . . . . . . . . . . . . . 4.00

Cafe Au LaitCafe Au Lait . . . . . . . . . . . . . . . . . . . . 4.00

TeaTea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00

NirvanaNirvana . . . . . . . . . . . . . . . . . . . . . . . . 4.00

Co�eeCo�ee . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00

Light Co�eeLight Co�ee . . . . . . . . . . . . . . . . . . . . 4.00

Red EyeRed Eye . . . . . . . . . . . . . . . . . . . . . . . . 4.00

Cafe Au LaitCafe Au Lait . . . . . . . . . . . . . . . . . . . . 4.00

COFFEE +TEA فغموحل فغش

فغموحل فغش فغموحل فغش

CappuccinoCappuccino . . . . . . . . . . . . . . . . . . . . . 4.00Café MochaCafé Mocha . . . . . . . . . . . . . . . . . . . . . 4.00Café La�eCafé La�e . . . . . . . . . . . . . . . . . . . . . . 4.00EspressoEspresso. . . . . . . . . . . . . . . . . . . . . . . . 4.00MacchiatoMacchiato . . . . . . . . . . . . . . . . . . . . . . 4.00Caramel CappuccinoCaramel Cappuccino . . . . . . . . . . . . 4.00

White Caramel CapWhite Caramel Cap . . . . . . . . . . . . . 4.00Mint MochaMint Mocha . . . . . . . . . . . . . . . . . . . . 4.00White MochaWhite Mocha . . . . . . . . . . . . . . . . . . . 4.00Hot Chocolate MochaHot Chocolate Mocha . . . . . . . . . . . 4.00Loaded MochaLoaded Mocha . . . . . . . . . . . . . . . . . . 4.00CappuccinoCappuccino . . . . . . . . . . . . . . . . . . . . . 4.00

ESPRESSO DRINKS فغموحل فغش

Coffee chain located throughout

Riyadh, Saudi Arabia

• Branding




Rebranding of SPUR [San Francisco

Planning and Urban Research

Association] and branding of the new

Urban Center.

• Branding

• Logo and identity

• Environmental Graphics

• ADA building signage

• Donor wall

SPUR Urban Center

Farm to Table restaurant and bar

at the Four Seasons in Marina

del Rey, CA

• Branding

• Naming



Cast & Plow

Branding and packaging for boutique

tequilla company. Still in development

with expected release in 2015.

• Branding

• Naming



El Rey

Contact Us

Steve Beal

Beal Creative

66 Mariposa Avenue

San Anselmo, CA 94960

415 924 4486

[email protected]

Branding for Hospitality - Beal Creative | A Branding ... · Java Time Coffee chain located...

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