Branding
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SPRING 2016 EMILY ECKARD FASHION MARKETING FASM 210
description
This book represents my branding that I did in FASM 210
Transcript of Branding
SPRING 2016
EMILY ECKARDFASHION MARKETING
FASM 210
TABLE OF CONTENTS
EMILY ECKARDFASHION MARKETING
Title PageTalbe of ContentsBrand Statement
Key WordsBusiness Card Mockup
Business Card FinalCover Letter Mockup
Cover Letter FinalResume Mockup
Resume Final Email Signature Final
Logo ResearchBusiness Card Research
Resume ResearchLetterhead Research
Email Signature ResearchLogo Drawings
Computer Generated LogosBusiness Card Examples
Letterhead ExamplesResume ExamplesColor Exploration
Final Design
Brand Statement
I want my personal brand to evoke simplicity and chic with flair of color. I plan on executing my brand with simple typography with beautiful colors. I want to include an icon so my brand is recognizable but also make the icon chic but with out of the box use of color. My brand is going to evoke class, style, and simplicity, with fun aspects that allow me to show-case my skills as a fashion marketer.
Brand Statement
Key Words
Key WordsChicSimpleStyleColorClass
Business CardMock Ups
Business Card Final
F A S H I O N M A R K E T I N G
emily eckard
emily eckard386.843.9487
Business Card
Cover LetterMock Up
Cover LetterFinal
EMILY ECKARDFASHION MARKETING
F A S H I O N M A R K E T I N G
emily eckard
386.843.9487
To Whom it May Concern,
You need a sharp intern with great attention to detail and excellent skills. My education and training make me an ideal candidate for this position.
My educational background has prepared me for the role of Fashion Marketing intern. In particular, my study of Fashion Marketing and Management has given me a solid background so that I can perform highly. I am eager to contribute my enthusiasm and up-to-date skills to the Kate Spade team.
I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity.
I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon.
Sincerely,
Emily Eckard
ResumeMockup
ResumeFinal
F A S H I O N M A R K E T I N G
emily eckard
emily eckard 386.843.9487 [email protected]
Education:• Savannah College of Art and Design (SCAD)
o (Georgia, USA)o -BFA in Fashion Marketing and Managemento -Anticipated graduation date 2018
Skills:• Sewing• Research• Presentation Awareness • Multi-Tasking• Deadline Oriented• Public Speaker
Software:• Adobe Illustrator CS6• Adobe Photoshop CS6• Adobe InDesign CS6• Microsoft Office
Experience:• Kate Spade Visual Leader Money Management Visual Display Leadership of Muses• Child Care• Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary
Achievements: • (Grade 12)• Nominated for Citizen of the Month for Spruce Creek High School (3)• CTE Department Student of the month for February 2014• Florida State Fair Art show award• Scholastic Fair Honorable Mention on Art Portfolio• Bethune Cookman University Senior Art Show selectee• Artwork juried into professional art show at Bethune Cookman University
Activities:• Fashion Buzz- Fashion Marketing and Management Club• Printmaking Club
Email SignatureFinal
Logo Research
Business CardResearch
ResumeResearch
Letter HeadResearch
Email SignatureResearch
Logo Drawings
Computer GeneratedLogos
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EMILY ECKARD
FASHION MARKETING
EMILY ECKARD
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EMILY ECKARD
Business CardExamples
F A S H I O N M A R K E T I N G
emily eckard
emily [email protected]
F A S H I O N M A R K E T I N G
emily eckard
F A S H I O N M A R K E T I N G
emily eckard
F A S H I O N M A R K E T I N G
emily eckard
emily eckard386.843.9487
emily eckard386.843.9487
emily eckard386.843.9487
Letter HeadExamples
ResumeExamples
F A S H I O N M A R K E T I N G
emily eckard
emily eckard 386.843.9487 [email protected]
Education:• Savannah College of Art and Design (SCAD)
o (Georgia, USA)o -BFA in Fashion Marketing and Managemento -Anticipated graduation date 2018
Skills:• Sewing• Research• Presentation Awareness • Multi-Tasking• Deadline Oriented• Public Speaker
Software:• Adobe Illustrator CS6• Adobe Photoshop CS6• Adobe InDesign CS6• Microsoft Office
Experience:• Kate Spade Visual Leader Money Management Visual Display Leadership of Muses• Child Care• Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary
Achievements: • (Grade 12)• Nominated for Citizen of the Month for Spruce Creek High School (3)• CTE Department Student of the month for February 2014• Florida State Fair Art show award• Scholastic Fair Honorable Mention on Art Portfolio• Bethune Cookman University Senior Art Show selectee• Artwork juried into professional art show at Bethune Cookman University
Activities:• Fashion Buzz- Fashion Marketing and Management Club• Printmaking Club
Color Exploration
Final Designs
F A S H I O N M A R K E T I N G
emily eckard
emily eckard386.843.9487
Business Card
F A S H I O N M A R K E T I N G
emily eckard
emily eckard 386.843.9487 [email protected]
Education:• Savannah College of Art and Design (SCAD)
o (Georgia, USA)o -BFA in Fashion Marketing and Managemento -Anticipated graduation date 2018
Skills:• Sewing• Research• Presentation Awareness • Multi-Tasking• Deadline Oriented• Public Speaker
Software:• Adobe Illustrator CS6• Adobe Photoshop CS6• Adobe InDesign CS6• Microsoft Office
Experience:• Kate Spade Visual Leader Money Management Visual Display Leadership of Muses• Child Care• Tutor fourth and fifth graders in math at the local elementary school Sweetwater Elementary
Achievements: • (Grade 12)• Nominated for Citizen of the Month for Spruce Creek High School (3)• CTE Department Student of the month for February 2014• Florida State Fair Art show award• Scholastic Fair Honorable Mention on Art Portfolio• Bethune Cookman University Senior Art Show selectee• Artwork juried into professional art show at Bethune Cookman University
Activities:• Fashion Buzz- Fashion Marketing and Management Club• Printmaking Club
EMILY ECKARDFASHION MARKETING
F A S H I O N M A R K E T I N G
emily eckard
386.843.9487
To Whom it May Concern,
You need a sharp intern with great attention to detail and excellent skills. My education and training make me an ideal candidate for this position.
My educational background has prepared me for the role of Fashion Marketing intern. In particular, my study of Fashion Marketing and Management has given me a solid background so that I can perform highly. I am eager to contribute my enthusiasm and up-to-date skills to the Kate Spade team.
I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity.
I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon.
Sincerely,
Emily Eckard
