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Capabilities and credentials

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We define, inspire and transform brands.

Contents Who is BrandHOUSE and what do they do? . . . . . . . . . . . . . . . . . . . . . . . 3

Our Capabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

How do we work with you? . . . . . . . . . . . . . . . . . 10

Our clients: past and present . . . . . . . . . . . . . . . .11

Case Study. Professional Woodworkers Supplies . . . . . . . . . 12

A Visual Audit. What is it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

A checklist. What is needed from you . . . . . . . . . . . . . . . . . . . 16

What we will do and when . . . . . . . . . . . . . . . . . 17

How we will do it . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Be the future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services. We help clients to communicate by partnering with them to tell stories and open conversations on their behalf.

Who is BrandHOUSE, and what do they do?

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BrandHOUSE use storytelling to create compelling experiences that build human connections. Stories help us to understand complexity. Stories can enhance or change perceptions. Stories are easy to remember... and engage our feelings... Storytelling enables individuals to see brands in a different light, and accordingly take decisions, and change their behaviour in accordance with these new perceptions, insights, and identities. Great stories, though, don’t just happen randomly; they are designed.

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our differenceTransformational design is our difference. We apply our strategic process of transformational design to help our clients align their business plan with a clear brand strategy.

what is transformational design Transformational design is a strategic response that recognises to change the perceptions of your customer base, and the market you want to capture, you must influence their purchasing behaviour.

Transformational design acknowledges that ‘design is never done’. Because organisations now operate in an environment of constant change, the challenge is not how to design a response to a current issue, but how to design a means of continually responding, adapting and innovating. Transformational design seeks to leave behind not only the shape of a new solution, but the tools, skills and organisational capacity for ongoing change.

Transformational design shapes behaviour – of people, systems and organisations – as well as form. Because of this, its practice demands a high level of ‘systems thinking’: an ability to consider an issue holistically rather than reductively, understand relationships as well as components, and to synthesize complex sets of information and constraints in order to frame the problem.

Transformational design triggers a change in the organisational culture of its clients to one of ‘human-centredness’, helping to transform organisations by giving them the capability to design experience from a human perspective.

Transformational design does not claim to be a change management process, but aspects of participating in the design process may help to move towards the desired outcome.

This process can provide initial steps towards changing the culture, aligning thinking and focusing around the end user. Participation in the process gives stakeholders ownership of a vision and helps champion the chosen direction. Leaving the participants with the tools and capacity to continue to adapt and innovate means not only that organisational change will continue to happen, but also that it can happen alongside that organisation’s day-to-day work.

Sought response:From the application of this strategic response, transformational design then leads onto ask:

What do I want potential clients/customers to think and/or do?

Step 1: I want to try your product or service out.

Step 2: I want to enlist you as a preferred supplier in preference to all other existing suppliers.

Step 3: I want to retain you on a retainer.

our hallmark Experience is our hallmark. With 20 years experience, all our clients benefit equally from a structure that enables us to offer an efficient and broad range of design services to both local and national clients across many sectors.

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BRANDING

OR

ENVIRONMENTPRINT INTERACTIVE

IN-HOUSEPARTNER

PROJECT-BASEDCONTRACTOR

our capabilities

how we work

Advertising Annual Reports Brand Identity

Communications Packaging

Interactive Design Brand Environments Event Signage

Out-of-home Media Wayfinding

As a project-based contractor we come in as you need us. We become the extra pair of hands with the creative mind to implement strategies to deliver strong conceptual creative to increase your brand awareness and capitalise and expand your market share.

As an In-house partner we become an extension of your marketing department, or even become your marketing department, to create, develop and implement your brand voice.

We become your brand custodian.

Together with our service partner The Business Bootique, BrandHOUSE can develop brand and marketing strategies to identify how to effectively communicate your unique brand personality and competitive advantages in ways that will increase your brand awareness which in turn leads to an increase of market share.

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advertisingAdvertising is about selling. It is about raising an awareness of a brand and engaging the consumer through creating a desire to choose a brand in favour of another.

annual reportsAnnual reports are designed to provide information over the past financial year. They also provide a touchpoint to communicate a brand to stakeholders.

brand identityYour service or product is more than just a name or a logo. Your brand is a system of beliefs, attributes and characteristics. It is a personality.

We help articulate your brand - what is the brand promise, what is the value your brand provides to customers and how to communicate all this.

We can create a logo, stationery or even a complete branding identity that will give a personality to your brand. And we design with business objectives in mind so that the identity will serve them as your brand grows.

A brand identity is the unique character of an organisation or brand - it is a combination of reputation, name, culture and values. Brand identity represents these qualities and in doing so adds to the brand experience.

communicationsPrint communications project information to give a voice to the identity of your brand. From sales, marketing and corporate brochures, to company and institutional reports, BrandHOUSE never forget that whatever the aim, promotion through clear communication is implicit.

packaging Packaging is brand identity design at the point of purchase. It is the art of promising and being believed. It represents the virtues and appeal of a product according to researched tastes and customer aspirations. Packaging must compete for attention, identify the product and sell its qualities.

Our capabilities: Print

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interactive design With markets being fragmented over many touchpoints, it is important that brands leverage new and emerging technologies to engage the consumer to tell their story.

Interactive design includes electronic signs and displays, DVD, website design and development, and mobile content such as phone devices and iPad.

Most importantly, understanding how to combine the functionality of custom built technology applications with engaging usability design to ensure that your objectives are achieved and that your commercial expectations are fulfilled is crucial to deliver ROI.

BrandHOUSE work with technology partners Cogitact and Black Magic Marketing to implement strategies to provide integrated solutions.

Our capabilities: Interactive

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brand environments Brand environments are one of the most powerful ways to engage employees, visitors, and customers in a truly unique and tangible brand experience.

Successful branding is about much more than the things people buy. It is also about the factors that create the mood, ambience, and feelings that people associate with your brand as a whole. A brand environment is about turning your brand story into three dimensions, engaging the senses and emotions of your audience.

It is about surrounding your audience in an immersive, three-dimensional expression of your brand - in your store, office space, hotel, or any other place that your audience might be.

event signage Event signage, such as an exhibition display, is about combining a narrative with image content to create a powerful and memorable relationship between the visitor and the exhibition content.

out-of-home media Out-of-home media is street furniture. It is signage at train stations, bus shelters, billboards and retail environments.

It is about reaching out to the consumer in their environment in ways that influence brand purchase decisions.

wayfinding Signage is about identifying and clarity.

Direction or wayfinding signs tell you where to go and almost exclusively use an arrow. Statutory signs tell you for your own good. Instructional signs tell you how. Identification signs tell you what or where. And information signs just tell you.

Our capabilities: Environment

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How do we work with you?

Listen. It sounds so simple really, but we actually do it. We give you our undivided attention so we can fully understand your business challenges and understand the scope of the issue and define the right problem to tackle.

After having listened to you, we use these insights to start exploring ways to deliver strategic outcomes by placing your target market

– the ‘user’ – at the heart of a solution.

After brainstorming, ideas are sorted on the premise that ‘the patient is the arbiter of the best solution.’

We then begin the process of prototyping concepts that are based on sound strategies that unlock complex problems to deliver an outcome that will result in transformational design.

This next stage is about defining which prototype will best serve to meet the client’s challenges, that will lead to a change in customer perception, give new insights to your brand and change purchasing behaviour.

Design is a method, transformational design is a strategic response.

Transformational design is about creating fundamental change, that gives a return on investment through increase of purchasing behaviour and elevates your brand in the market place above competitor brands.

listen explore create define transform

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Our clients: past and present.

Our knowledge of various sectors means we are able to create ideas that will add value to a client’s business, whether it’s a large corporation or a small organisation.

We are proud to work with a range of key clients locally, nationally and internationally.

• Amalgamated Casket Company • Attitude Edge • Color Technology Solutions • Curriculum Corporation • Curtin University of Technology • Design & Print Marketing • Gorton Communications Group • Melbourne Netball • Motorcare Services Australia • National Curriculum Board • Office of Learning and Teaching, Department of Education and Early Childhood Development

• Office of Training and Tertiary Education, Department of Education and Early Childhood Development

• Purple Planet / Funline Merchandise Co. • Reading Entertainment Australia Pty Ltd • Skills Victoria, Department of Innovation, Industry and Regional Development

• SKTU • The Classic Cinema, Reading Entertainment Australia Pty Ltd

• Ti Amo Cosmetics International

Aside from those clients listed, Chris Waldron of BrandHOUSE has extensive experience of working with clients such as Garden City Kotara - AMP Shopping Centres, BHP, Devine Homes, OneSteel and Metroll Australia.

PROTECTIONactive bushfire

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Case Study.Professional Woodworkers Supplies

the problem:Following a review of their advertising, Professional Woodworkers Supplies decided to rationalise and only advertise in the premier magazine, Australian Wood Review, which captured their market within a premium position in the magazine.

the solutionAn advertising theme based on ‘What’s new at Professional Woodworkers Supplies’ was developed. A template was then devised on which to base their advertising to then convert into an on-going pictorial story.

the returnA recurring full page 3 advertisement has translated into better customer recognition of their brand and increased sales of 40% following each quarterly issue of the Australian Wood Review.

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A Visual Audit.What is it?

In business, you routinely conduct assessments of your financial health through month-end bookkeeping procedures. In addition, you do an annual inventory to maintain correct internal financial records. This is your financial audit.

Obviously, the financial health of your company is extremely important. However, you should also conduct an annual (or more frequent) audit of your business’s visual appeal to customers, because the visual image of a business will have significant impact on customers’ buying decisions.

A visual audit allows you to review your existing corporate identity program and obtain feedback and advice in how to improve, build upon or change it to align with your current business goals.

what you will gain from the visual audit: • an evaluation of your current use of design;

• an evaluation of your peers/competitors use of design; and

• a plan for the use of design at a strategic level in your business.

A visual audit should prioritise any areas that require urgent attention. With a timeline and plan to be developed with an extensive design brief for all of Rapid Parts’ communications:

• It identifies areas in which you can gain over your competitors;

• It helps you to see those aspects of your business that make you unique;

• It gives you the head start you need to identify problems that need to be addressed; and

• It helps you to focus on your customers and their needs.

how we will conduct a visual audit: Firstly BrandHOUSE will review your business goals, positioning, key differentiation, and marketing strategies. We’ll conduct an audit of your existing brand communications, as well as those of your competitors, to gain a full understanding of your brand needs and opportunities.

The Steps

• review existing research reports, business plans, and marketing materials;

• conduct interviews: company executives, customers, partners and other key stakeholders;

• conduct visual audit of corporate and brand communications;

• conduct visual audit of competitor materials; and

• develop brand attribute profile and design criteria.

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A checklist:What is needed from you.

The first priority is to determine a key contact within your company with access to materials and the workplace, and who can also provide the following:

Company details ie. legal entity

Vision and/or mission statement

Business plan

Executive Summary

General statement about (who you are and what you do)

Customer profile

Examples of all forms of internal communications inclusive of:

Tender documents

Sample emails

Notices

Forms (leave, safety and job application forms)

Internal programmes

Value service mapping (shop floor graphics)

Examples of all forms of external communications inclusive of:

Focussed (ie. letters, submissions)

B2B - to your clients and prospective clients

Brochures

Posters

Packaging

Advertising (ie. general promo and job advertisements)

DVD/CD-ROM

Image library

Verbal (ie. phone answering)

Sales presentation

Information from focus groups (debriefing, customer/ consumer interviews)

Other:

What are the key issues as seen by you? (who owns these issues? eg. marketing, sales, engineering)

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What we will do and when.

How we will do it.

Following this initial meeting it is envisaged that the following steps would apply:

step 1. Following collection of the items from the checklist on the previous page (p. 16) the Visual Audit will be undertaken:

step 2.In preparation of the Visual Audit, arrange a time that is convenient to meet with one person from sales and one person from marketing (but not the directors from each department) for a period no longer than 30 minutes each;

step 3.Contact yourself to make an appointment to present the Visual Audit at a time to suit;

step 4. Prepare Business Case presentation;

step 5. Make an appointment to present the Business Case.

Both the Visual Audit and Business Case will be made via a presentation on a laptop computer, with a printed bound book left following each presentation. A CD with a PDF of the Business Case will also be included. One hour should be set aside for each presentation.

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Simply put, if you don’t innovate then you won’t survive.

Brands must be relevant as markets evolve. Those brands that recognise that markets are fractured over many platforms, who leverage existing, new and emerging touchpoints will be the future.

Don’t be a brand for today.

We would love to hear from you. To learn more about your business challenges. To discuss how we are able to help. To provide insight. To think about how we can partner with you to give more presence to your brand.

T: +61 3 9723 7114 chris@brandhouse.net.auwww.brandhouse.net.au

29 Terrigal Crescent, Kilsyth Victoria 3137 Australia