BRAND:ED Small Business Tips to Start Strong & Stay Strong
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Transcript of BRAND:ED Small Business Tips to Start Strong & Stay Strong
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START STRONGLaunching a New Business
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Why Small Business?
Start-up activity in the U.S. overall rose in 2016 for the second year in a row. But among the 25 largest states, Wisconsin came in either last or second-to-last in each of the three categories the foundation evaluated.
- Ewing Marion Kauffman Foundation
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01 Solve a Problem.Understand what is missing in the marketplace.
Develop a Solution.
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02 Target your audience.Build a detailed user profile to plan with accuracy. Use data to hone in on habits and preferences.
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03 Build a community.
Be intentional.Make good use of your time by measuring returns. If it’s not profitable, discontinue it.
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04 Develop a strong brand identity.Your logo, color palette, typography and imagery work together to build consistency over time.
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STAY STRONGGrowing a New Business
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Why Small Business?
Wisconsin ranks 10th in survivorship of businesses formed in 2003.
- Bureau of Labor Statistics
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01 Know your numbers.Understand what metrics you’ll use to determine success.
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02 Create useful content.
Be a resourceand share knowledge.
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03 Develop and stick to your strategy.Don’t follow trends.
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04 Set goals and track progress.
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