12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the Display Banner?)
Brand_Branding_Identity
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Transcript of Brand_Branding_Identity
Brand
Brand is not:
A LogoAn Identity A
Product
Brand isIt’s a person’s got feeling about product
It’s what they say it isNot what you say it is
Brand Charismatic
Different
Sport: Nike
Reading: Amazon.com
Computing: Dell
Learning: Dardasa
Banking: Citi Bank
3 most important words in your brand
1. Focus
2. Focus
3. Focus
Who are you?
What do you do?
What does it matter?
Who are you? ……………………………………..
What do you do?……………………………………..
What does it matter?……………………………………..
A Great Name deserve Great Graphic
Icon: Market Position
Avatar: Move
Package: Selling
Branding
Who is our customer???
Our customers.Our boss. ?
Customer Value
Say “hi” to Our Price-Value Shoppers
?
Company Purpose
Saving people moneyso they can live better
?
Positioning
?
Value (Positioning)
You are smart …
?
Brand Identity
Brand Identity
What customers see?
Our Look & Feel
Logo
Sample
Sample
Photographic (Lifestyle)
Tone & Voice How to be real:
?
Internal Communication Brand Audits
Stationery
Power Point
Thank you