RATIO's Distinctive Thinking: Credit Unions & Brand Consistency
Brand YOU - uh.edu · • What does your brand mean to you? ... describes 16 distinctive...
Transcript of Brand YOU - uh.edu · • What does your brand mean to you? ... describes 16 distinctive...
Objectives:
• Understand the importance of personal branding• What does your brand mean to you?• What does your brand mean to others?• Understand the value
Creating a name
IdentifierDifferentiator
A promise to your customers How you are perceived
Everything communicates your brand
1. Learn About YourselfTop Behavioral Assessments
1. Myers-Briggs – Identifies if you’re an extrovert or an introvert and describes 16 distinctive personality traits.
2. Emergenetics Profile – Measures how people think and behave. Helpful to develop personal strategies.
3. DiSC Profile – Measures attitudes, strengths, and weaknesses. Great for team collaboration assessment.
4. Big Five – Divided into five personality traits: Openness, conscientiousness, extraversion, agreeableness and neuroticism. Ideal for identifying learning style as well as work preferences.
5. Predictive Index (PI) – Predicts primary personality characteristics. It helps identify your strongest workplace behaviors and determines your management and influence styles.
2. Do Your Research
• Learn the needs, habits and opportunities of your current position.• Get a grip on what your true strengths and areas of opportunity are.• Write down your brand messaging – What is the key message that
you want to represent.• Integrate your brand – Make sure that everything that you do aligns,
from the way that you engage with peers, how you entertain the “cooler talk”, how you respond to difficult situations, and how you deal with conflict.
• Create a “voice” within your sponsors to speak for you when you are not around.
• BE TRUE TO YOUR BRAND – How do you react when no one is looking.
• BE CONSISTENT!
3. Focus On Brand Equity• Consistency - Strategic brand leads to a strong brand equity• Adds value to companies and organizations• Perceived quality or emotional attachment• Brand recognition – How do people identify you from the group?• Value – Build and protect your value!
Brand Equity
Self-Awareness
Recognition
Stand OutGain Sponsors
Pay It Forward
“You attract what you feel.” Denzel Washington
“You have the freedom to pull that superstar out of yourself that you were born to be. We are all born superstars.”
Lady Gaga
“I wrote myself a $10 Million dollar check and dated it Thanksgiving 1995… Just before Thanksgiving 1995 I found out that I was going to make $10 Million dollars on Dumb & Dumber…”
Jim Carrey
“Just DECIDE what it’s gonna be, who you’re gonna be, how you’re gonna do it. Just DECIDE. And then from that point, the Universe is gonna get out your way.”
Will Smith
“Basically, it all begins with HOW WE CHOOSE TO THINK.AS YOU THINK, SO SHALL YOU BE”
Dr. Wayne Dyer
Powerful Quotes
Journey Back In Time….
Can you think back to your first days in college? Trying to speak with someone to help you?
Assess
• Self-assessment of your strengths & Opportunities• Understand how they align with your current role
Recognize
• Recognize how your strengths can help you• Recognize the areas that may need more focus/attention
Stand Out
• Identify ways to highlight your skills & BE CONSISTENT!• Pull your chair to the table & contribute
Gain Sponsors
• Build valuable connections with like-minded peers• Find ways to help one another
Pay It Forward
• Your position allows you to pay it forward daily• Find other ways to share your knowledge & experience
Let’s Review Our Personal Branding