1. (Franklin University Logo, 2011)Brand You! By: Brian Doyle

2. Dependable (Overstreet, 2013)Passionate (Woman working in, 2014)Confident (Price, 2014)Responsible (Billing and receivable, 2014) 3. Determined (Galin, 2011)Confident (Goldsmith, 2013)Reliable (Tsankov)Helpful (Helpful resources for, 2014) 4. Dependable and Reliable The 4 PsBeing dependable also applies to the personal worldPartner relationship management 5. Passionate and Determined PromotionIf there is passion behind a brand, it gives those something to believe in and to promote to others.Create customer equity and lifetime value 6. Confident Differentiating a productCompetitive advantage(Price, 2014)(Goldsmith, 2013) 7. Responsible and Helpful TrueFriends Personaland professional relationships(Billing and receivable, 2014)(Helpful resources for, 2014) 8. Conclusion TheMCM Program(Franklin University Logo, 2011) 9. References Billing and receivable management. (2014.). Retrieved from http://www.practiceanswers.com/content/?page=14Franklin university logo. (2011, January 28). Retrieved from http://www.performancexpress.org/2011/02/franklin-university-joins-ispi-as-anorganizational-member/franklin-university-logo/ Galin, G. (2011, August 27). A Wolfpack fan's view on NC State athletics. Retrieved from http://wolfpackforever.blogspot.com/2011/08/12-days-ofwolfpack-football-day-7.html Goldsmith, W. (2013, July 25). Sports psychology: integrating mental skills training in effective coaching. Retrieved from http://www.sportscoachingbrain.com/sports-psychology-integratingmental-skills-training-in-effective-coaching/ Helpful resources for finding a job in sociology. (2014). Retrieved from http:// www.sociologydegreeprograms.org/resources/finding-a-sociology-job/ 10. References (Cont.) Kotler, P., & Armstrong, G. (2012). Principles of marketing. (15th ed.). Upper Saddle River, New Jersey: Pearson Education Inc. Overstreet, B. (2013, December 14). Dependability is a critical aspect of leadership. Retrieved from http://barry-overstreet.com/dependability-is-a-critical-aspect-ofleadership/ Price, G. (2014, January 16). Nfl mock draft 2014: Should the Houston Texans pick Johnny Manziel with the first overall pick?. Retrieved from http://www.ibtimes.com/nflmock-draft-2014-should-houston-texans-pick-johnny-manziel-first-overall-pick-1542823 Tsankov, C. (n.d.). A wind up businessman clipart image. Retrieved from http://www.acclaimimages.com/_gallery/_pages/0521-1012-0921-2701.html Woman working in dark office. (2014.). Retrieved from http://www.visualphotos.com/image/2x3846691/woman_working_in_dark_office