STRICTLY CONFIDENTIAL

Brand Validation

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Disclaimers For illustrative purposes only

These materials are for illustrative purposes only. Any reproduction or distribution of any content of these materials without the prior written consent

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Brand Validation

Company & Competitive Analysis

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GlobalData’s Brand Validation will strengthen your branding & marketing messages

The use of independent authoritative statistics to support

product marketing claims has a proven and measurable effect

on a brand’s position against its competition, and can play a

key psychological factor in consumer decision making.

Validation of central product claims through independent

third party data can be much more influential than using a

consumer survey, and can also be a far more cost-effective

solution for marketers - particularly for global or regional

claims.

Certified findings to support sales & marketing efforts

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

Volume <units> Your Brand

Competitor 1 Competitor 2 Competitor 3

Source: GlobalData

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GlobalData’s reputation, global reach and objectivity make it your brand’s ideal partner

Provide reliable & trustworthy brand/company assurances

• Enhance consumer marketing messages

• Add credibility to brand claims

• Reinforce trade communication

• Generate data for press releases

• Validate messaging in company statements

• Add emphasis to sales messaging

• Provide support for new product launches

• Aid new market entry activities

GlobalData is able to validate claims within a product category or

segment on global, regional or local levels.

Brand or company claims are based on either value or volume, and

calculated across time series

GlobalData is your ideal brand partner

• Internationally recognised with the advertising community,

financial institutions and 18 of the world’s largest industries

• Global reach

• Uncompromised reputation for objectivity

• Unique data and insights that generate high-impact

messages

• Leading brands routinely use GlobalData’s Brand Validation

solutions

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GlobalData independently and credibly supports your brand marketing messages

Our gold-standard data allows us to support your brand and company claims in one of two ways:

GlobalData’s proprietary intelligence

GlobalData’s comprehensive and granular market intelligence will

provide latest company and/or brand sales and shares data to

certify leadership or superiority claims versus your competition,

including “number one”, “leading”, and “fastest growing” claims

Bespoke Research

GlobalData will engage in a custom project when there is:

1. A lack of reliable data to support a claim

2. No tracking of a specific segment across available syndicated data

sources

3. Limited or no available data in a given market or channel where a claim

will be made

GlobalData can conduct additional research to determine the competitive

landscape and identify leading brands against which to benchmark

For illustrative purposes only

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Add credibility, weight and value to your brand and company marketing messages

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Strengthen consumer belief and trust in your brand

Our brand claim certification services provide detailed methodology

information, official claim approval letter and extensive support to help

you best monetise the power your brand.

GlobalData provides independent validation and endorsement of your

product and brand positioning.

GlobalData’s extensive platform can also help you distribute and publicise

the claim adding authority and credibility to your claim

Build brand loyalty & support your sales and marketing campaigns

For illustrative purposes only

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Methodology & Deliverables For illustrative purposes only

Secondary research to validate and

augment

Modelling and QC Existing Data capture / analysis

Robust Methodology

GlobalData has significant experience executing brand/company

validation projects and uses a robust methodology that delivers

actionable insights.

1. Suggestions on eligible global, regional or national claims supported by

GlobalData’s gold-standard data

2. Advice and support on new claim formulation and positioning

3. Independent research including market intelligence to support approved

claim wording

4. Detailed methodology description in support of claim

5. Claim approval letter and terms and conditions of use

6. Promotion of the claim on GlobalData’s industry communities where

available

Deliverables

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Contact us

Please contact our specialised consulting team to discuss your requirement and for pricing information. We will be pleased to advise you on the best approach to help you achieve your goals.

Neil Hendry

Head of Consulting EMEA & Latam Consumer & Retail London, United Kingdom neil.hendry@globaldata.com

Tel: +44 7940 106 976

Neil Saunders

Head of Consulting US Consumer & Retail United States of America neil.saunders@globaldata.com

Tel: +1 718 708 1476

Deepak Nautiyal

Head of Consulting APAC Consumer & Retail Singapore Deepak.nautiyal @globaldata.com

Tel: +65 9777 1706

About GlobalData Consulting

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