BRAND STANDARDS - TuftsMCShop.com Guide.pdf · 2019-08-01 · BRAND STANDARDS for clothing and swag...
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REVISED 7/29/19 BRAND STANDARDS for clothing and swag www.tuſtsmcshop.com
Transcript of BRAND STANDARDS - TuftsMCShop.com Guide.pdf · 2019-08-01 · BRAND STANDARDS for clothing and swag...
REVISED 7/29/19
BRAND STANDARDSfor clothing and swag
www.tuftsmcshop.com
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Adding Dept/Div/Clinic names to the logo is acceptable. They must never be used for stationery or on the web, and only rarely on other printed materials such as posters or brochures. Our merchandise vendor knows our standards and can create the correct artwork for your order.
Sufficient “white space” is required to separate the logos from other text on clothing and merchandise.
• The T-height is always used to determine the clearance space under the logo and space will proportionally increase or decrease relative to the logo size.
• If space is at a premium, added text can be moved closer to the logo, but never closer than u-height. Please contact the Public Affairs Dept for help.
• For use with the Tufts Medical Center logo, the font should be Benton Sans Medium, U&lc, at a size that doesn’t overwhelm the logo above it. The name should never extend left/right beyond the logo.
• For use with the Floating Hospital logo, the font should be Benton Sans Medium or GeoSlab 712 Medium, U&lc, at a size that doesn’t overwhelm the logo above it. The name should never extend left/right beyond the logo.
Using logos on clothing and merchandise
CardiomyopathyCenter
T-height
T-height
Allergy Clinic
T-HEIGHT SPACING BETWEEN TUFTS MC LOGO AND ADDED TEXT FOR MOST APPLICATIONS
u-height
Allergy Clinic
U-HEIGHT SPACING BETWEEN TUFTS MC LOGO AND ADDED TEXT ONLY WHEN SPACE IS TIGHT
Center for Children with Special Needs
T-height
Center for Children with Special Needs
T-height
T-HEIGHT SPACING BETWEEN FLOATING HOSPITAL LOGO AND ADDED TEXT FOR ALL APPLICATIONS
(Benton Sans medium font) (GeoSlab 712 medium font)
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Sub-brand Approved Logos
Tufts Medical Center sub-brand logo treatments have been created for certain established groups that are part of the Medical Center.
• Only the sub-brand logos on this page are approved for use.
• Sub-brand logos follow the same brand standard usage and placement rules as the Tufts Medical Center logo.
• If the communications cover other services, specialties, etc, use the primary Tufts Medical Center logo (page 7).
Physicians Organization
APPROVED SUB-BRAND LOGOS
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Use of Tufts MC logo on branded clothing and merchandise
Merchandise should be ordered from our preferred vendor through the website www.TuftsMCShop.com. They are familiar with our brand standards and can create correctly formatted artwork.
When planning for your order, see right for acceptable/unacceptable choices. Choose merchandise that is close to one of our two blues (PMS 540/279) or gray, beige, tan, white. Stay away from reds, greens, purple, orange, etc. Dark navy is preferable to black.
Contact Marketing & Communications for more information.
NOTE: See page 26 for information about
Floating Hospital art for merchandise.
ACCEPTABLE USE OF LOGO ON CLOTHING, PENS, BAGS, HATS, ETC.: Use all white logo on dark colors; use 1-color logo (Black or PMS 540 match) color logo on light, neutral (not bright) colors—see right for acceptable combinations. Note blue backgrounds can vary, choose a similar family to our two blues.
WRONG USE OF LOGO ON MERCHANDISE
• DO NOT use color logo on dark color (must be all white on dark colors)
• DO NOT add Line under logo
• Unless using an approved sub-brand logo, any additional text must be at least a u-height below the logo
• DO use only approved fonts for additional text
• DO NOT use tag lines or slogans or any other images
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ACCEPTABLE USE OF LOGO ON CLOTHING, PENS, BAGS, HATS, ETC.: Use all white logo on dark colors; use 1- or 5-color logo on light colors—see right for acceptable combinations. Note blue backgrounds can vary, choose a similar family to our two blues.
WRONG USE OF LOGO ON MERCHANDISE
• DO NOT use color logo on dark color (must be all white on dark colors)
• NEVER remove “at tufts medical center”
• Dept/div/clinic or personal information must be at least a T-height below the logo
• DO use only approved fonts for additiona text
• NEVER add tag lines or slogans or any other images
Use of Floating Hospital logo on branded clothing and merchandise
Merchandise should be ordered from our preferred vendor through the website www.TuftsMCShop.com. They are familiar with our brand standards and can create correctly formatted artwork.
When planning for your order, see right for acceptable/unacceptable choices. Choose merchandise that is close to one of the colors in the Tufts MC and Floating Hospital palettes (see next page).
The Toughlings can also be used on clothing and merchandise. Contact the Office of Public Affairs and Communications for more information.
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Color palettes for clothing and merchandise
C 70M 33Y 0K 0
R 72G 145B 206
HTML4891CE
PMS 279LIGHT BLUE
PMS 540
C 100M 55Y 0K 55
R 26G 58B 103
HTML1A3A67DARK BLUE
PMS 372
C 10M 0Y 33K 0
R 232G 239B 188
HTMLE8EFBCLIGHT GREEN
TINT
PMS 362
C 70M 0Y 100K 9
R 74G 170B 66
HTML4AAA42GREEN
PMS 1215
C 0M 9Y 45K 0
R 254G 232B 149
HTMLFEE895LIGHT YELLOW
TINT
PMS 159
C 0M 66Y 100K 7
R 227G 111B 30
HTMLE36F1EORANGE
PMS 5513
C 18M 0Y 7K 0
R 195G 223B 224
HTMLC3DFE0LIGHT BLUE
TINT
The colors below are the primary brand colors for Tufts Medical Center and Floating Hospital for Children.
The colors below are light colors that can be used as backgrounds or for type on a dark background. These are the only colors on which a full-color logo can appear.
PMS 143
C 0M 32Y 86K 7
R 251G 176B 64
HTMLFBB040YELLOW
PMS 1807
C 7M 94Y 65K 31
R 181G 18B 27
HTMLB5121BDARK RED
C 85M 60Y 0K 5
R 48G 97B 182
HTML3061B6
PMS 2727 (65% 540)
MEDIUM BLUE
PMS 200
C 3M 100Y 66K 12
R 211G 17B 69
HTMLD31145RED
PMS 7447
C 76M 77Y 6K 18
R 98G 74B 115
HTML624A73DARK PURPLE
PMS 7466
C 94M 0Y 30K 0
R 0G 175B 189
HTML00AFBDTEAL
PMS 2602
C 68M 100Y 0K 0
R 119G 39B 139
HTML772788PURPLE
PMS 5473
C 82M 0Y 28K 52
R 0G 106B 113
HTML006A71DARK GREEN
PMS 241
C 27M 100Y 0K 2
R 181G 26B 138
HTMLB51A8AMAGENTA
The colors below are secondary brand colors. Floating Hospital materials should emphasize brighter colors.
