BRAND STAND ARD S | 0 1 . 15

CONTENTS

E’terie Introduction 01

E’terie Primary Logo 02

E’terie Secondary Logo 03

Color Palette 04

Food Labels 05

Labels Placement 06

Menu Design 07

To-Go Handle Bags 08

3.25’ Sticker Usage 09

Preprinted Items 10

Signage Details 11

E’TERIE An evolution to the traditional food service within

Embassy Suites, E’terie offers a wide variety of freshly prepared

items to-go, thoughtfully presented in eco-friendly, disposable

packaging. This grab & go option effectively utilizes existing

space within the comp services area to deliver more of what our

guests want—consistently and generously—in each hotel bearing

the Embassy Suites brand. E’terie provides healthy snacks,

salads and sandwiches for on-the-go, lunch and dinner. Guests

may pick up their order, have it delivered to their room—or in

certain locations, eat in the attached, casual dining space. Guests

have convenient dining options with many choices provided in a

gracious and caring service environment—so relaxed, more

like home and less like a hotel.

.02 BRAND STANDARDS

Primary Logo The E’terie logo can be reproduced on any solid background in black

and white, the standard logo colors. In addition, since this restaurant

concept is designed to integrate with the service comp area, one color

from the main lobby interior palette may be brought in as an accent

color. The chosen color should work well with the black and white logo

and be used as a complementary or background color. Do not separate

any part of the logo from its other elements or alter it in any way.

Proper logo usage maintains a strong E’terie brand.

.03 BRAND STANDARDS

Secondary Logo The primary E’terie logo should be used for all applications with

few exceptions. A secondary logo is provided only to use when the

circle logo is incompatible with an application or when the

logo is reduced to a size that could compromise readability.

PANTONEBlack UBlack C

C 00%M 00%Y 00%K 100%

PANTONE3278 U3278 C

C 84%M 15%Y 61%K 1%

White

PRIMARY COLOR PALETTE

.04 BRAND STANDARDS

Color Palette The standard E’terie logo color palette is black and white. In addition,

since this restaurant concept is designed to integrate with the service

comp area, one color from the main lobby interior palette may be

used as an accent color. The chosen color should work well with the

black and white logo and be used as a complementary or background

color. This adaptive color should be used consistently and specified

as both Pantone and 4-color process colors. Use the appropriate

color specification according to the printing application. In order to

maintain a strong brand, the E’terie colors should not be altered once

established and should only be used as indicated in this guide.

SECONDARY COLOR PALETTE

NEUTRAL COLOR PALETTE

PANTONE683 U

PANTONE2056 C

PANTONE7753 U

PANTONE7753 C

PANTONE424 U

PANTONE425 C

PANTONE7534 U

PANTONE7527 C

PANTONE7536 U

PANTONE7536 C

PANTONE5645 U

PANTONE5645 C

.05 BRAND STANDARDS

Food Labels The E’terie food label is created in the same simple clean fashion

as the logo. They are designed to fit on a easy to find avery form

(see link below). Files for existing items can be downloaded along

with a template for creating new or seasonal items. Labels print

4-up per sheet and you may use your office inkjet or laser printer.

Files should not be altered and all attempts to adhere to the brand

standards should be made.

FILE DOWNLOAD www.hsm.sharefile.com

AVERY #5168 ORDER www.avery.com

!! !!!!

!!

Caesar Salad

Caesar Salad

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

!

Caesar Salad

Caesar Salad

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

!

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.06 BRAND STANDARDS

Label Placement The E’terie food labels were created with two distinct areas. The

top half contains the logo, item name and price. The bottom half

contains nutritional facts and ingredients. By folding the label at

the fold line (see illustration) and wrapping the label around the

packaging, the top half is easily visible while the bottom half helps

keep the packaging closed and places the nutritional facts and

ingredients on the back side of the packaging.

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!!

Caesar Salad

Caesar Salad

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

!

Caesar Salad

Caesar Salad

BEST BY:

INGREDIENTS: ROMAINE LETTUCE, CAESAR DRESSING (SOYBEAN OIL, WATER, PARMESAN CHEESE (CULTURED MILK, SALT, ENZYMES) DISTILLED VINEGAR, ANCHOVY PASTE (FISH), EGG YOLKS, RED WINE VINEGAR, GARLIC, LEMON JUICE CONCENTRATE, SPICES, SALT, MOLASSES, CITRIC ACID, TAMARIND, NATURAL FLAVOR), PARMESAN CHEESE (PART SKIMMED COW’S MILK, CHEESE CULTURES, SALT, ENZYMES), CROUTONS (FLOUR ENRICHED (WHEAT FLOUR, BARLEY MALTED FLOUR),NIACIN, IRON REDUCED, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID, CANOLA OIL, SUNFLOWER OIL, SALT, GARLIC, SUGAR, BUTTER OIL, YEAST, NATURAL AND ARTIFICIAL FLAVORS, MILK, SOY LECITHIN, DISODIUM INOSINATE, DISODIUM GUANYLATE, ANNATTO, ALPHA TOCOPHEROL, TBHQ (PRESERVATIVE) HERB, BREAD STICK (UNBLEACHED WHEAT FLOUR (MALTED BARLEY FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, LEVAIN, RYE FLOUR, SALT, YEAST, DEACTIVATED YEAST, MALT, ASCORBIC ACID, ENZYMES) CONTAINS: DAIRY, WHEAT, YEAST, EGGS, FISH

NOTE: PLEASE REFER TO THE SALAD DRESSING PACKAGE FOR NUTRITIONAL FACTS

!

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Eco Expression Salad Container

Sandwich Packaging

8 INCH 12 INCH

SIDES & SNACKS PARMESAN RISOTTO� � � � � � � � � � � � � � � � � � � 0�00

BARBEQUE BEANS� � � � � � � � � � � � � � � � � � � � � 0�00

SEASONAL FRUIT PLATE� � � � � � � � � � � � � � � 0�00

FRUIT & CHEESE PLATE � � � � � � � � � � � � � � � � 0�00

GARDEN SLAW � � � � � � � � � � � � � � � � � � � � � � � � 0�00

DAILY SPECIALSPARMESAN RISOTTO 0.00GRILLED SALMON 0.00

SEASONAL FRUIT PLATE 0.00

DELIVERY HOURSLUNCH –JOIN US AT THE E’TERIE GOURMET MARKET FOR PICK-UPDINNER–5PM-10PM

TO PLACE AN ORDER PRESS 5305 ON YOUR ROOM PHONE OR DIAL 800.555.1212

E’TERIE HOURS11AM-3PM & 5PM-10PM

SALADS GARDEN SALAD � � � � � � � � � � � � � � � � � � � � � �0�00

Mixed Greens, Tomato, Cucumber, Carrot,

Red Onion, with Ciabatta Croutons & the

House DressingGREEK SALAD � � � � � � � � � � � � � � � � � � � � � � � � �0�00

Romaine Lettuce, Kalamata Olive, Feta

Cheese, Cucumber, Tomato, Red Onion &

Green Pepper with VinaigretteCAPRESE SALAD � � � � � � � � � � � � � � � � � � � � � �0�00

Fresh Mozzarella, Tomato & Basil with Balsamic Vinaigrette

CHOP SALAD � � � � � � � � � � � � � � � � � � � � � � � � � �0�00

All Natural Chicken, Romaine Lettuce, Applewood Smoked Bacon, Tomato, Chopped Egg, Bell Pepper, Red Onion & Blue

Cheese with Cracked Peppercorn DressingSOUTHWESTERN SALAD � � � � � � � � � � � � � �0�00

All Natural Chicken, Seasonal & Romaine

Lettuce, Tomato, Onion, Roasted Corn, Pico

de Gallo, Cilantro, Shredded Jack Cheese &

Tortilla Strips with Cilantro Lime VinaigretteCHICKEN CAESAR SALAD � � � � � � � � � � � � �0�00

All Natural Chicken, Chopped Romaine

Lettuce & Grated Parmesan with Caesar Dressing

ENTREES GRILLED SALMON � � � � � � � � � � � � � � � � � � � � �0�00

Fire Roasted Vegetables with Lemon Basil Risotto

BRAISED SHORT RIB WITH ROSEMARY BALSAMIC JUS � � � � � � � � � � �0�00

Fire Roasted Vegetables & Garlic Mushroom Risotto

BAKED PENNE WITH ROASTED VEGETABLES � � � � � � � � � � � � � � �0�00

Penne Pasta With Fresh Mozzarella, Tomatoes, Olive Oil, Roasted Vegetables

& Garlic.

CHICKEN PENNE � � � � � � � � � � � � � � � � � � � � � �0�00

Chicken With San Marsano Marinara, Basil, Garlic & Oregano

PIZZA PEPPERONI �����������������������������������0�00 0�00

CHEESE �����������������������������������������0�00 0�00

BARBEQUE CHICKEN ������������������0�00 0�00

FRESH TOMATO MOZZARELLA 0�00 0�00

SWEETS Individual bite-size samples or choose 4 for $XXKEY LIME PIE SAMPLER � � � � � � � � � � � � � � � �0�00

STRAWBERRY CHEESECAKE SAMPLER� � � � � � � � � � � � � � � �0�00

BERRY COBBLER SAMPLER � � � � � � � � � � 0�00

APPLE COBBLER SAMPLER � � � � � � � � � � 0�00

CHOCOLATE FUDGE CAKE SAMPLER � 0�00BEVERAGES COKE � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

DIET COKE � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

SPRITE � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

DR� PEPPER � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

MILK � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

COFFEE� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

TEA � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

JUICE � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 0�00

ALCOHOLIC BEVERAGES PARDUCCI CHARDONNAY (350) � � � � � � 21�75

PARDUCCI MERLOT (350) � � � � � � � � � � � � 21�75

BROOKLYN BEER� � � � � � � � � � � � � � � � � � � � � � 6�75

BUD LIGHT � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5�75

STELLA � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 7�75

GUINNESS� � � � � � � � � � � � � � � � � � � � � � � � � � � � � 7�75

LAMARCA PROSECCO (187)� � � � � � � � � � � 13�50

ICE CREAM HAAGEN DAZS VANILLA PINT � � � � � � � � � 0�00

HAAGEN DAZS CHOCOLATE PINT � � � � � 0�00

* Consuming raw or undercooked meats, poultry, seafood, shellfish or

eggs may increase the consumer’s risk of food borne illness.

FLATBREAD ROASTED CHICKEN, GARLIC, MUSHROOMS, FONTINA CHEESE, SWEET ONION & ARUGULA � � � � � � � � � � � �0�00

FRESH TOMATO, BASIL & MOZZERELLA,

BALSAMIC GLAZE & OLIVE OIL � � � � � � � �0�00

.07 BRAND STANDARDS

Menu Designs E’terie menu templates have been designed and are available for

download. These templates allow each location to easily customize

and update their menus. To maintain a consistent E’terie brand, the

font, styles, colors, sizes and spacing within the template should

not be altered. The menus can be printed on an 80lb. cover kraft

paper or white stock.

FILE DOWNLOAD www.hsm.sharefile.com

SANDWICHES

APPS & SMALL PLATES

TRI-TIP SLIDER � � � � � � � � � � � � � �

� � � � � � � � � �0�00

Grilled Tri-Tip Steak, Garlic Boursin® Cheese,

Roasted Red Peppers & Chipotle Aioli

CHICKEN QUESADILLA � � � � � � � � � � � � � �

� �0�00

Rotisserie Chicken, Jack & Cheddar Cheeses,

Roasted Green Chilies, Pico de Gallo on a

Flour Tortilla

STEAK QUESADILLA � � � � � � � � � � � � � �

� � � �0�00

Grilled Tri-Tip Steak, Jack & Cheddar

Cheeses, Roasted Green Chilies, Tomatillo

Salsa on a Flour Tortilla

CHEESE QUESADILLA � � � � � � � � � � � � � �

� � �0�00

Jack & Cheddar Cheeses, Tomatillo Salsa on

a Flour Tortilla

CHICKEN TENDERS � � � � � � � � � � � � � � � �

� � �0�00

GARLIC FRIES � � � � � � � � � � � � � �

� � � � � � � � � � �0�00

Natural-Cut Russet Potatoes, Garlic, Parsley,

Sea Salt, Cracked Pepper

SWEET POTATO FRIES � � � � � � � � � � � � � �

� �0�00

Hearty-Cut Sweet Potatoes, Sea Salt,

Cracked Pepper

CHEESE & FRUIT BOARD � � � � � � � � � � � � � �

0�00

SEASONAL FRUIT PLATE � � � � � � � � � � � � � �0

�00

HOT

CHEESE BURGER � � � � � � � � � � � � � �

� � � � � � � �0�00

Lettuce, Tomato, Red Onion, Pickles, Mustard

& Choice of Cheese on a Classic Bun

BACON & WHITE

CHEDDAR BURGER � � � � � � � � � � � � � �

� � � � � �0�00

Applewood Smoked Bacon, White Cheddar

Cheese, Lettuce, Tomato, Red Onion, Pickles

& Mustard on acClassic Bun

MUSHROOM & SWISS BURGER � � � � � � � �0�00

Grilled Mushrooms, Swiss Cheese & Mayo on

a Classic Bun

CAPICOLA CHICKEN SANDWICH � � � � � �0�00

All-natural Chicken, Capicola Ham, Pepper

Jack Cheese, Roma Tomato, Pickles & Pesto

Aioli on an Artisan Roll

CAPRESE PANINI � � � � � � � � � � � � � �

� � � � � � � �0�00

Fresh Mozzarella, Tomato, Fresh Basil,

Balsamic Jam on a Ciabatta Roll

STEAK & GARLIC

BOURSIN CIABATTA � � � � � � � � � � � � �

� � � � �0�00

Sliced Grilled Tri-Tip, Garlic Boursin® Cheese,

Roasted Red Pepper, Chipotle Mayo & Shaved

Red Onion on an Artisan Ciabatta Roll

HAM & CHEESE CIABATTA � � � � � � � � � � � �0�00

Ham, Melted White Cheddar Cheese,

Lettuce, Tomato & Shaved Red Onion on

a Ciabatta Roll

COLD

TOMATO & MOZZARELLA CAPRESE � � �0�00

Roma Tomato, Mozzarella, Arugula, Basil,

Balsamic Reduction & Pesto Aioli on a

Ciabatta Roll

TUNA SALAD � � � � � � � � � � � � � �

� � � � � � � � � � � �0�00

Albacore Tuna Salad with Tomato & Lettuce

on 7 Grain Whole Wheat Bread

HAM & SWISS� � � � � � � � � � � � � �

� � � � � � � � � � � �0�00

Ham, Swiss Cheese, Lettuce, Tomato &

Stone Ground Mustard on a Pretzel Bunn

ROASTED TURKEY CLUB � � � � � � � � � � � � � �0

�00

All Natural Turkey, Applewood Smoked

Bacon, Lettuce, Tomato, White Cheddar

Cheese, Honey Mustard on 7 Grain Whole

Wheat Toast

CHICKEN SALAD SANDWICH� � � � � � � � � �0�00

All Natural Chicken, Dried Cranberry, Diced

Celery, Almonds with House Made Dressing,

Lettuce & Tomato on 7 Grain Whole

Wheat Bread

CHICKEN CAESAR WRAP � � � � � � � � � � � � �0�00

All Natural Chicken, Chopped Romaine

Lettuce, Tomato & Reggiano Parmesan on

a Spinach Tortilla

DELI STEAK & CHEDDAR � � � � � � � � � � � � �0�00

Sliced Tri-Tip Steak, White Cheddar

Cheese, Lettuce, Tomato & Dijon Aioli on a

Sourdough Roll

SOUP ROASTED TOMATO & RED PEPPER� � � � �0�00

HOME STYLE CHICKEN NOODLE � � � � � � �0�00

Kraft Version

SANDWICHES

APPS & SMALL PLATES TRI-TIP SLIDER � � � � � � � � � � � � � � � � � � � � � � � �0�00 Grilled Tri-Tip Steak, Garlic Boursin® Cheese, Roasted Red Peppers & Chipotle Aioli

CHICKEN QUESADILLA � � � � � � � � � � � � � � � �0�00 Rotisserie Chicken, Jack & Cheddar Cheeses, Roasted Green Chilies, Pico de Gallo on a Flour Tortilla

STEAK QUESADILLA � � � � � � � � � � � � � � � � � �0�00 Grilled Tri-Tip Steak, Jack & Cheddar Cheeses, Roasted Green Chilies, Tomatillo Salsa on a Flour Tortilla

CHEESE QUESADILLA � � � � � � � � � � � � � � � � �0�00 Jack & Cheddar Cheeses, Tomatillo Salsa on a Flour Tortilla

CHICKEN TENDERS � � � � � � � � � � � � � � � � � � �0�00

GARLIC FRIES � � � � � � � � � � � � � � � � � � � � � � � � �0�00

Natural-Cut Russet Potatoes, Garlic, Parsley, Sea Salt, Cracked Pepper

SWEET POTATO FRIES � � � � � � � � � � � � � � � �0�00

Hearty-Cut Sweet Potatoes, Sea Salt, Cracked Pepper

CHEESE & FRUIT BOARD � � � � � � � � � � � � � �0�00

SEASONAL FRUIT PLATE � � � � � � � � � � � � � �0�00

HOT CHEESE BURGER � � � � � � � � � � � � � � � � � � � � � �0�00 Lettuce, Tomato, Red Onion, Pickles, Mustard & Choice of Cheese on a Classic Bun

BACON & WHITE CHEDDAR BURGER � � � � � � � � � � � � � � � � � � � �0�00 Applewood Smoked Bacon, White Cheddar Cheese, Lettuce, Tomato, Red Onion, Pickles & Mustard on acClassic Bun

MUSHROOM & SWISS BURGER � � � � � � � �0�00 Grilled Mushrooms, Swiss Cheese & Mayo on a Classic Bun

CAPICOLA CHICKEN SANDWICH � � � � � �0�00 All-natural Chicken, Capicola Ham, Pepper Jack Cheese, Roma Tomato, Pickles & Pesto Aioli on an Artisan Roll

CAPRESE PANINI � � � � � � � � � � � � � � � � � � � � � �0�00 Fresh Mozzarella, Tomato, Fresh Basil, Balsamic Jam on a Ciabatta Roll

STEAK & GARLIC BOURSIN CIABATTA � � � � � � � � � � � � � � � � � �0�00 Sliced Grilled Tri-Tip, Garlic Boursin® Cheese, Roasted Red Pepper, Chipotle Mayo & Shaved Red Onion on an Artisan Ciabatta Roll

HAM & CHEESE CIABATTA � � � � � � � � � � � �0�00 Ham, Melted White Cheddar Cheese, Lettuce, Tomato & Shaved Red Onion on a Ciabatta Roll

COLD TOMATO & MOZZARELLA CAPRESE � � �0�00

Roma Tomato, Mozzarella, Arugula, Basil, Balsamic Reduction & Pesto Aioli on a Ciabatta Roll

TUNA SALAD � � � � � � � � � � � � � � � � � � � � � � � � � �0�00 Albacore Tuna Salad with Tomato & Lettuce on 7 Grain Whole Wheat Bread

HAM & SWISS� � � � � � � � � � � � � � � � � � � � � � � � � �0�00

Ham, Swiss Cheese, Lettuce, Tomato & Stone Ground Mustard on a Pretzel Bunn

ROASTED TURKEY CLUB � � � � � � � � � � � � � �0�00 All Natural Turkey, Applewood Smoked Bacon, Lettuce, Tomato, White Cheddar Cheese, Honey Mustard on 7 Grain Whole Wheat Toast

CHICKEN SALAD SANDWICH� � � � � � � � � �0�00 All Natural Chicken, Dried Cranberry, Diced Celery, Almonds with House Made Dressing, Lettuce & Tomato on 7 Grain Whole Wheat Bread

CHICKEN CAESAR WRAP � � � � � � � � � � � � �0�00 All Natural Chicken, Chopped Romaine Lettuce, Tomato & Reggiano Parmesan on a Spinach Tortilla

DELI STEAK & CHEDDAR � � � � � � � � � � � � �0�00 Sliced Tri-Tip Steak, White Cheddar Cheese, Lettuce, Tomato & Dijon Aioli on a Sourdough Roll

SOUP ROASTED TOMATO & RED PEPPER� � � � �0�00

HOME STYLE CHICKEN NOODLE � � � � � � �0�00

.08 BRAND STANDARDS

To-Go Handle BagsThe E’terie to-go bags are readily available, off-the-shelf handle

bags. Black and white logo stickers can be printed and adhered

to bags the E’terie location or assembled and delivered by an

outside vendor. This system gives each restaurant a flexible

range of bag sizes to match the needs of the specific location.

Logo sticker templates created to match standard bag sizes are

available for download. Logos should be placed and centered,

slightly above the vertical mid-point of the bag.

Pizza Box Sticker Application

Flatbread Box Sticker Application

.09 BRAND STANDARDS

3.25” Sticker Usage

3.25”

.10 BRAND STANDARDS

Preprinted ItemsThe E’terie hot cup sleeve, napkin and pastry bag are preprinted

and can be ordered from the Hilton Restaurant Group website.

www.hrg.com/eterie (TBD)

Hot Cup Sleeve

Napkin

.11 BRAND STANDARDS

Signage DetailsE’terie signage will vary per restaurant location but should always

follow brand standards. Traffic flow and architectural environments

should be evaluated to create signage that is appropriate for the

location and displayed to maximize brand visibility. General signage

ideas are available online. Materials and fabrication specifications

should be tailored to each location.

PIN MOUNTED LETTERING WITHHALO EFFECT

PUNCH-CUTBACKLIT LOGO& DETAILS

PIN MOUNTED LETTERING WITHHALO EFFECT

PUNCH-CUTBACKLIT LOGO& DETAILS

SOFFIT SIGN

BLADE SIGN