Shopping Mall Shopper Analytics
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Transcript of Shopping Mall Shopper Analytics
TIDE Analytics captures visitor data
and measures behaviors to increase customers
by collecting foot traffic data
for on-site business in real time.
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3X(25 person)45.5%
PROBLEMS
Traffic is hard to measure and cause several issues.
Hard to identify traffic problems that affects shopping experience.
No hard evidence to convince advertisers or tenants.
Unable to benchmark different areas to measure marketing campaigns responses.
SOLUTION
TIDE Analytics detects smartphone presence.
Data will be stored in cloud to be processed into
marketing insights.
Easily identify advantageous traffic hotspots.
Shopper behaviour & trend analysis.
Retail Traffic Ranking (Identify shopper preference - retail segment & brand)
Identify New vs Loyal Shoppers(Esp - program/campaign by mall management)
SOLUTION - UNDERSTAND & IMPROVE SHOPPING EXPERIENCE
Supporting facts for Rental Adjustment in particular retail or an area based on
shopper traffic.
SOLUTION - FIND REVENUE
Advertising Opportunity for High Traffic /
Hot Spot area
SOLUTION - EFFECTIVE RESOURCE ALLOCATION
Real Time Shopper Traffic dashboard (allow management to make timely decision)
7 days advance Traffic Predictions
Enable sufficient allocation of security & cleaning manpower
TIDE Alerts (notify when there is abnormal traffic occuring in real time.)
IBEACON TECHNOLOGY IN TIDE SENSOR
(Mall/Retailer mobile application can send marketing content to their existing
members)
FURTHER ENGAGE SHOPPERS, INCREASE SALES & GAIN LOYALTY
(Instant notification/promotion sent to shoppers phone during
campaigns/events)
SOLUTION - BEACON TECHNOLOGY READY
You’ve Got 5
points!
FEATURES
Beautiful, Powerful Data Tailor-made for all Sizes Instantly, Anywhere
Precise Insights Maximising Your TIDE Beacon Extra Enterprise Features
User-friendly infographics in a sleek, minimal
dashboard interface.
Integration with strategic partners and vendors for
higher precision marketing.
Incredibly scalable to capture precisely the data you need, where and when
you need it.
Updates in real-time, processing with our unique algorithm for daily report
and online viewing.
Our partnership with eBaucar means you can instantly reward walk-ins.
Easily customizable coverage range to suit business objectives.
Merge TIDE Analytics with your own enterprise
resource planning system to gain more advance features.
A marketing optimisation platform leveraging the latest in proximity marketing technology with highly
visual insight for building real-time consumer engagement.
TEAM
IVAN LOH (Founder, Product Development)
Ivan is highly experienced in building e-commerce businesses in consumer technology. Previously in
Silverlake R&D, where he worked on real-time transaction processing for the finance and banking
industries, while taking on multiple business and technology roles for the company.
DENNIS SOON (Co-founder, Sales & Operations)
A successful entrepreneur, Dennis specialises in retail management and sales & marketing in
F&B supply chains across Perlis, Kedah, and the Klang Valley. He owns the Selera Alifbaba
chain of restaurants and specialty coffee outlet The Mad Alchemy.
NICHOLAS CHAN (Co-founder, Product Development)
With 8 years of enterprise software industry experience in both China and Malaysia, Nicholas has
worked at Objectiva Software Solutions, Elitesoft Asia, and Silverlake, in addition to having
expertise in software consulting.
GOH WEI PING (Data Scientist)
Goh holds a Masters in Statistics and worked on software development in Silverlake R&D, then
as Research Analyst at the CEIC Group where she oversaw economic performance and data
quality analysis.
CONSULTANTS
SERB JODHA
Currently investment advisor and mentor for 1337 Ventures, Serb was Head of Consulting for
Asia Pacific in Bluefin Solutions after serving as Senior Consultant for Daugherty Business
Solutions, Deloitte Consulting, and Accenture.
BIKESH LAKHMICHAND
A co-founder of iTrain, the leading tech training centre in Southeast Asia where he
pioneered mobile development trainings, Bikesh is also CEO of 1337 Ventures which runs the
1337 Hub and 1337 Accelerator, the nation's first accelerator for App Development.
TCA MALAYSIA
A dynamic digital creative agency specializing in brand development, TCA brings its expertise of User
Interface and User Experience to TIDE's products, and oversees its visual strategy and data information
systems development.
Information is the oil of the 21st century,
[email protected] | tideanalytics.com
and analytics is the combustion engine
