Brand Protection 5-2016
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Transcript of Brand Protection 5-2016
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Brand ProtectionCompany NameMay 2016
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A Tri-Lateral Approach
CCL will add Deterrents to 2
Package securityprogram should meet all levels of known authenticationtechnology.
Security Levels & Products
.and this leads use to BRAND PROTECTIONS response.3
BRAND PROTECTION RESPONSE
Adoption of a Multi-Layered approach to combat all levels of counterfeiting
Demand for the integrated solution to come from one company
Best Features To Protect Your ProductsMass Serialization (T&T, RFID, VDP)TaggantsSecurity InksSpecialty Print & EffectsHolographic SecurityTE & Specialty Substrates
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Print Techniques
Micro PrintVery tiny print (.75 point) can be included in the label graphics design. Intentional defects can also be added in this print. Micro Print can be viewed with an inexpensive magnification glass.
Pattern VarnishLabels and cartons can be over varnished with a pattern plate creating a wallpaper effect of a repeating image. Within that image (plate) intentional defects such as the letter N being reversed can be made that are only known to brand owners and security inspectors.
Varnish VoidA small dot of varnish void can be incorporated into the over varnish of the label or carton. The location of this void dot can be changed from lot to lot.
Track and Trace
Each label or carton or a C-clip on an insert can be uniquely identified with a variable alpha numeric or code. The brand owner can use this mark to track and authenticate the product.
Digital Fingerprint
Digital Fingerprint
Serialization with Track & Trace In accordance with DSCSA & GS1 US Standards(Drug Supply Chain and Security Act 2013)
Definition:Unique identifying number (2D/3D barcode or QR) assigned and variably printed to each individual Rx package via label, folding carton or insert/outsertGTIN (Global Trade Identifying Number) NDC (National Drug Code)
Purpose:1. Verify Rx drugs authenticity down to individual package level2. Enhance detection of counterfeit drugs found in supply chain 3. Facilitate more efficient recalls (FDA) of drug products
CCL Solution:1. Digital (HP Indigo)2. Flexo with Domino Variable Data Print 3. Inkjet4. Thermal transfer
00000000000050000000000006
With digital production, every label is a production run of one. Serialized or random numbering can be accomplished within the art file. CCL can pre-serialize labels or folding cartons to meet local regulations globally.13
Everyday things have a story to tell
Happy Pills PharmaGeneric Pills50mg / capsulePharmaville, PA
Produced June 2015Southern Plant ABatch 12345Purchase Order : #119705Distributor : Pharma Transport Shipped : June 2015
Retailer : Wallgreens #234, Miami, FL.
Notes : Best taken with food in the afternoon.Do not take while driving.Im Authentic!Where Ive been.My Store.
hello. Im unique
Scan with any smart phone
Validate or invalidate your things, regardless of where in the world it is. Brand Protection
Pallet ID : ASDR-234512 CasesPO : 1234567ACase ID : ZXDR-1345120 Bottles PO : 1234567A
Smart Identity with Relationships
Because everything is unique, iProof allows them to have relationships with other unique things. Product goes into a unique box. That box is placed on a unique pallet. That pallet is placed on a unique truck. These relationships not only help you manage your things, but they also allows you create new mobile experiences for anyone who touches your product.
Global Track and Trace
Digital Fingerprint2D code is scanned by free app on any smart phone.Human readable part of code can be entered on internet.Can be used for Authentication, Track and Trace and Customer Interaction.Fully Customizable
Overt Features
OVIThe power and simplicity of Optically Variable Pigment
World standard for protecting over 25 billion banknotes, in 89 countries.
Approximately 80% of the total value of the worlds currency Provides positive, easy verification by eye and a strong deterrence to counterfeiting
OVI
Color Shifting InkTechnology is used to protect the currency of 89 countries and has NEVER been counterfeited
Metachromic Inks
Inks change color when viewed under different lighting conditionsSemi covertUnique and easy to readBest when screen printed
Tri-Thermochromic
Covert Features
Secure TaggantA secure taggant is mixed in a clear varnish at a predetermined percentage by weight. A mark in a designated location on the label or carton (.375 X .375) is made during the manufacturing process.This mark can be scanned using a hand held reader to give a yes (present) or no (fake) indication. The reader is similar in size to a key fob you would use to unlock your car.
Lens to reveal hidden code
A pattern that is invisible to the human eye is printed within the label graphics. The hidden pattern is revealed using an inexpensive lens.
Luminescent InksThese are inks that are invisible under normal lighting. They are only visible under ultraviolet light. They are available in several colors. This is a minimal security feature that would be used as an initial check of authenticity.
This is a white ink that is virtually invisible when printed over a white material or UV flexographic ink. When rubbed with the edge of a coin, the ink turns grey revealing the printed image.
Coin Reactive Ink
Micro DotsThese microscopic dots are mixed into a varnish or ink and are visible using a magnification device. The dots can be customized with your logo or tracking identifier and unique 2D bar code.
Micro DotsMade from a polymerFood Grade40 micron to 1300 micronColor and graphicsCan mix 2 sizes together
Micro Dots2D bar code to link with authentication and track and trace program
Micro DotsCan be imbedded into label substrate (paper and Teslin)
Forensic Features
DNAA botanically manufactured DNA strand specific to the brand owner is mixed in a clear varnish. The DNA presence can be detected by a swab and UV light test. The DNA is identified in the field or by laboratory testing.
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For additional Information Please contact:
Marc OosterlinckDirector New Product DevelopmentCCL Label HealthCare Group308 South Rogers Lane, Ste 120Raleigh, NC 27610Cell: [email protected]
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ConclusionQuestions?