BY Rupesh suradkar

Kuhu pathakBhavesh bhansali

Ronak modi Ansh

aggrawal

Brand prism of pepsi

Personality

Physique

Emotional Touch culture

Self Image

Reflection

Relationship

Soft drinkGiantCircular logo

Youth full reliable

Young Vibrant Dynamic

Cool Smart Upbeat

YoungInnovative Fun

Emotionally attached ,Next generation drink

Pepsi’s Brand Identity Prism

PEPSI Brand Identity Prism Personality: Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.Physique: Physique is the basis of the brand. It may include

product features, symbols and attributes.

PEPSI’S BRAND IDENTITY PRISM

Relationship: The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.Self Image: Reflection:What does the brand represent in the customers mind or rather the customer mindset as reflected on the brand

Pepsi’s Brand Identity Prism

Self Image: How does the customer see himself when compared to the brand. Example

–  A customer might see himself capable or incapable of buying a BMW car.

Below is a detailed brand identity prism for the brand PepsiPepsi’s brand identity has transformed over the years, but primarily it has

remained as a youthful brand which empowers people to enjoy their youth. The external and internal indicators of Brand Identity have been modified many times. Its logo, trademark, etc have undergone many changes over time but the distinct identity of Pepsi has been maintained. We also see a consistency in brand positioning for Pepsi as a Youth oriented brand. Its tagline in India “YEH HAI YOUNGISTAN MERI JAAN” exemplifies that essence.

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