BRAND PRESENTATION -...
Transcript of BRAND PRESENTATION -...
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BRAND
PRESENTATION
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WHAT
MUST WE
NEVER
FORGET
• 32 YEARS OF HISTORY IN THE
EYEWEAR BUSINESS
• WORN BY SOME OF THE MOST FAMOUS PEOPLE
ON THE PLANET
• 100% ITALIAN BRAND. A TRUE HOUSEBRAND
• A STYLE ICON IN THE 80’S AND 90’S
HERITAGE
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NEYMAR JR – SOCIAL ACTIVITY
Neymar Jr, with over 120 millions followers
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Prezzo
FashionClassic/Casual
HIGH
POSITIONING - lifestyle
MEDIUM
LOW
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RELIABLEQUALITY, DURABLE
PRODUCTS
CONTEMPORARYSTRONG PAST, BUT
LOOKING TO THE FUTURE
LIFESTYLEPOLICE AS WAY OF
LIFE
URBANDEEP METROPOLITAN
SPIRIT
DISTINCTIVESTRONG, DARING, COOL
STYLE
POLICE DNA
BRAND
IDENTITY
AUTHENTICITALIAN BRAND WITH +30
YEARS OF HISTORY
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THE
AUTHENTIC
REBEL
POLICE DNA
TARGET CONSUMER AUTHENTICITYBeing genuine to yourself and
expecting the same from brands
NEW REBELLIONThe fight to honestly express
yourself – against personal
pressures or society’s expectations
TRIBALExpressing yourself - not alone,
but alongside peers
URBANUrban environment is the place
where people express
themselves honestly
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POLICE TOTAL RETAIL VALUE IN 2016:
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POLICE Celebrities
POLICE brand has been advertised by numerous celebrities, including Paolo
Maldini, Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
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POLICE & Iron Man - Robert Downey Jr.
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A/W 17 – 18
BAGS COLLECTION
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TOLERANCE COLLECTION
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TOLERANCE COLLECTION
Colour Available: Brown/Black, Olive Green/Navy, Navy/Black, Black/Navy
Tote Bag North South– PT012001Briefcase – PT012088 Back Pack– PT012003
Belt Bag (Big) – PT012004 Belt Bag (Small) – PT012005
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HOT SHOTS COLLECTION
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HOT SHOTS COLLECTION
Colour Available: Black
Briefcase – PT022059 Back Pack – PT022052
Body Bag – PT022060Messenger Bag – PT022051
Tote Bag – PT022007
Folio – PT022006
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ARMED COLLECTION
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ARMED COLLECTION
Colour Available: Black/Black & Taupe/Black
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ARMED COLLECTION
Colour Available: Black/Black & Taupe/Black
Briefcase – PT042058 Back Pack – PT042055
Body Bag – PT042057Messenger Bag – PT042056
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CAMOU PACK UP COLLECTION
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CAMOU PACK UP COLLECTION
Colour Available: Dark Green/Black
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PACK UP COLLECTION
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PACK UP COLLECTION
Colour Available: Beige/Brown
Back Pack – PT382012
Envelope Bag - PT382015
Tote Luggage Bag – PT382016
Camera Bag – PT382013
Tote Bag – PT382103
Cross Body (Small) - PT382011 Cross Body Bag – PT382014
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COMODO COLLECTION
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COMODO COLLECTION
Colour Available: Grey/Brown, Army Green/Brown
Messenger Bag– PT082095Back Pack– PT082096
Shoulder Bag– PT082097 Belt Bag– PT082098
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PYRAMID COLLECTION
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PYRAMID COLLECTION
Colour Available: Black
Briefcase – PT102058 Back Pack – PT102059
Small Body Bag – PT102057
Crossbody Bag – PT102039
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POLICE LINE COLLECTION
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POLICE LINE COLLECTION
Colour Available: Black, Dark Green
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BLOCK COLLECTION
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BLOCK COLLECTION
Colour Available: Black/Black, Grey/Black
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TETHER COLLECTION
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TETHER COLLECTION
Colour Available: Black
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HEDGE COLLECTION
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HEDGE COLLECTION
Colour Available: Army Green/Black
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A/W 17-18
SHOES COLLECTION
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SHOES
SKU No. PTS501001-1 , COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501001-2 , COLOUR AVAILABLE: SAND
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SHOES
SKU No. PTS501002, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501003, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501004, COLOUR AVAILABLE: NAVY BLUE
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SHOES
SKU No. PTS501005, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501006, COLOUR AVAILABLE: BLACK/ARMY
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SHOES
SKU No. PTS501007, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501008, COLOUR AVAILABLE: ARMY
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SHOES
SKU No. PTS501009, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501010, COLOUR AVAILABLE: BLACK
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SHOES
SKU No. PTS501011, COLOUR AVAILABLE: BLUE
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A/W 17 – 18
WALLETS COLLECTION
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X-WING COLLECTION
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X-WING COLLECTION
Colour Available: Black, Brown
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INFINITY COLLECTION
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INFINITY COLLECTION
Colour Available: Black, Brown
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CLONE COLLECTION
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CLONE COLLECTION
Colour Available: Black, Brown
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DROID COLLECTION
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DROID COLLECTION
Colour Available: Black/Navy, Navy/Black, Grey/Black
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CHACK COLLECTION
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CHACK COLLECTION
Colour Available: Black/Navy, Brown/Black, Olive/Black
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POLICE METAL COLLECTION
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POLICE METAL COLLECTION
Colour Available: Black & Brown
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HOT SHOTS COLLECTION
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HOT SHOTS COLLECTION
Colour Available: Black
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INCEPTION COLLECTION
![Page 64: BRAND PRESENTATION - lamyitalia.itlamyitalia.it/wp-content/uploads/2017/07/POLICE_Collection_2017_25.02.17.pdf · Neymar Jr, with over 120 millions followers. Prezzo Classic/Casual](https://reader030.fdocuments.in/reader030/viewer/2022041301/5e1181f9b076a2375833ab31/html5/thumbnails/64.jpg)
INCEPTION COLLECTION
Colour Available: Black, Brown, Tan, Light Tan
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FEIDAL COLLECTION
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FEIDAL COLLECTION
Colour Available: Black, Brown, Tan, Light Tan
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PYRAMID COLLECTION
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PYRAMID COLLECTION
Colour Available: Black
![Page 69: BRAND PRESENTATION - lamyitalia.itlamyitalia.it/wp-content/uploads/2017/07/POLICE_Collection_2017_25.02.17.pdf · Neymar Jr, with over 120 millions followers. Prezzo Classic/Casual](https://reader030.fdocuments.in/reader030/viewer/2022041301/5e1181f9b076a2375833ab31/html5/thumbnails/69.jpg)
A/W 17 – 18
BELTS COLLECTION
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Belts
SKU No. PTB0007
SKU No. PTB0003 SKU No. PTB0004
SKU No. PTB0008
SKU No. PTB0006
SKU No. PTB0009
![Page 71: BRAND PRESENTATION - lamyitalia.itlamyitalia.it/wp-content/uploads/2017/07/POLICE_Collection_2017_25.02.17.pdf · Neymar Jr, with over 120 millions followers. Prezzo Classic/Casual](https://reader030.fdocuments.in/reader030/viewer/2022041301/5e1181f9b076a2375833ab31/html5/thumbnails/71.jpg)
Belts
SKU No. PTB0012 SKU No. PTB0014
SKU No. PTB0015 SKU No. PTB0018
SKU No. PTB0010
SKU No. PTB0021
![Page 72: BRAND PRESENTATION - lamyitalia.itlamyitalia.it/wp-content/uploads/2017/07/POLICE_Collection_2017_25.02.17.pdf · Neymar Jr, with over 120 millions followers. Prezzo Classic/Casual](https://reader030.fdocuments.in/reader030/viewer/2022041301/5e1181f9b076a2375833ab31/html5/thumbnails/72.jpg)
Belts
SKU No. PTB0023 SKU No. PTB0024 SKU No. PTB0025
SKU No. PTB0026 SKU No. PTB0031 SKU No. PTB0032SKU No. PTB0027
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Belts
SKU No. PTB0033 SKU No. PTB0034 SKU No. PTB0035
SKU No. PTB0036 SKU No. PTB0039SKU No. PTB0038