Brand Opportunities at Type-A Parent 7th Annual Blog Conference

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7TH ANNUAL - OCTOBER 8-10, 2015 - ATLANTA TYPE-A PARENT CONFERENCE WORLD'S TOP CONFERENCE FOR MOM AND DAD BLOGGERS AND THE BRANDS WHO WANT TO ENGAGE THEM

Transcript of Brand Opportunities at Type-A Parent 7th Annual Blog Conference

7TH ANNUAL - OCTOBER 8-10, 2015 - ATLANTA

TYPE-A PARENT CONFERENCEWORLD'S TOP CONFERENCE FOR MOM ANDDAD BLOGGERS AND THE BRANDS WHO

WANT TO ENGAGE THEM

engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE

WAS MORE THAN HALF ABILLION IMPRESSIONS WITH

110K TWEETS FROM 39KPEOPLE.

THE SOC IA L MED IA E L I T E

Influencers shared 8,600+images on Instagram during

our 2014 conferences.

BOOK NOW AT TYPEAPARENT.COM/ORDER

WHY TYPE-A PARENT?WHY TYPE-A PARENT?

1 Engage 500 business-minded, professional, top new media parent influencers.

2 Generate millions of social media impressions for your brand.

3 Build long-term relationships with some of the premier influencers online.

THE MUST-ATTEND CONFERENCEType-A Parent, founded in2007, hosts the world’s

top conferences for momsand dads who blog and

started the first networkfor parent bloggers.

"Thank you Type-A for facilitating such an amazingconference! By attending both Type-A Bootcamp andType-A Annual, we were able to network and create

relationships with dozens of top-tier bloggers, and havea little fun too! Looking forward to the next Type-A

event!"

B R E N D A H A L L , A T & T / N E T G E A R M A R K E T I N G

SAMPLING OF PAST TYPE-A PARENT SPONSORS

MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:

Social media reach estimated for network based on 2014 ParentBloggers Mean Business survey by Type-A Parent. Website estimaterepresents monthly unique visitors.

130 million

45.6 million

34.3 million

4.3 million

10.2 million

118 million

SPONSORSHIP OPTIONSALL PACKAGES INCLUDE:

➤ Brand station at our Business to Blogger Meet and Greet➤ Invitation to exclusive VIP pre-conference reception forspeakers, sponsors and VIP attendees➤ Option to host a Saturday night brand dinner➤ Access to our Type-A Parent Marketers Who Get It webinarseries➤ Tweets thanking brand from @typeamom (52K+ followers)and @typeaparent (10K+)➤ Shares on conference Facebook page (7K+ likes)➤ VIP passes to the conference➤ Logo in program, on signage and on official site

VIP BUSINESS PASS

BRAND TOBLOGGER

MEET & GREET

GET A BRAND STATION AT THE BRAND TO

BLOGGER MEET AND GREET, ONE OF OUR

MOST POPULAR EVENTS. THIS AFTERNOON

NETWORKING FUNCTION GIVES BRANDS A

CHANCE TO GET TO KNOW OUR BUSINESS-

MINDED, PROFESSIONAL INFLUENCERS.

MOST AFFORDABLE OPTIONPRICE: $1,500

BOOK AT TYPEAPARENT.COM/ORDER

EXPO BOOTH

EXPOBOOTH

PACKAGE

EXHIBITORS GET AN 8’X8’ PIPED AND

DRAPED BOOTH SPACE TO NETWORK, DEMO

AND GENERATE BUZZ WITH FIERCELY

INFLUENTIAL NEW MEDIA CONTENT

CREATORS ALL DAY FRIDAY AND SATURDAY

OF OUR CONFERENCE.

MOST POPULAR OPTIONPRICE: $6,500

BOOK AT TYPEAPARENT.COM/ORDER

MEAL BRANDING + PRESENTATION

BREAKFASTOR LUNCH

SPONSORSHIP

SPONSORED BREAKFAST OR LUNCH WITH

15-MINUTE PRESENTATION TO ATTENDEES

AND OPTION TO PLACE SIGNAGE ON

TABLES, PROMOTIONAL MATERIAL ON

TABLES AND/OR BRANDED GIFT

BAGS/GIFT ITEMS AT SEATS.

(INCLUDES EXPO BOOTH)

PRICE: BREAKFAST ($15,000) LUNCH ($25,000)BOOK AT TYPEAPARENT.COM/ORDER

TWO EACH AVAILABLE

OFFICIAL PARTY

BRANDPARTY

SPONSORSHIP

CHOICES INCLUDE SHARED SPONSORSHIP

OF OFFICIAL CLOSING PARTY WITH DJ,

DANCE FLOOR, PRIZES AND

ANNOUNCEMENTS OR EXCLUSIVE

SPONSORSHIP OF OUR WELCOME PARTY

OR OUR VIP RECEPTION FOR SPEAKERS,

SPONSORS AND VIP PASSHOLDERS.

(INCLUDES EXPO BOOTH)

GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000

BOOK AT TYPEAPARENT.COM/ORDER

GET INTO HOLIDAY GIFT GUIDES

GIFT GUIDESNEAK PEEK

MEDIA EVENT

GET A VENDOR TABLETOP AT THIS

CROSSOVER BLOGGER AND KID CON EVENT

OPEN TO THE ENTIRE FAMILIES OF

ATTENDEES PLUS INVITED LOCAL MEDIA TO

PREVIEW AND DEMO THE HOTTEST GIFTS

AND TOYS FOR THE 2015 HOLIDAY

SHOPPING SEASON'S GIFT GUIDES.

(OPTION TO ADD EXPO BOOTH).

LIMITED AVAILABILITY

PRICE: $5,000BOOK AT TYPEAPARENT.COM/ORDER

FOR TECH + FOOD/DRINK BRANDS

APPYHOUR

SPONSORSHIP

FOR FOOD, DRINK, APP AND TECH

BRANDS, APPY HOUR IS A FRIDAY

EVENING EVENT FOR INFLUENCERS TO

SAMPLE AND SHARE IMAGES ON SOCIAL

MEDIA ABOUT TWO OF THEIR

FAVORITE THINGS: FOOD (“APPY” AS

IN APPETIZERS) AND TECH (“APPY”

AS IN APPLICATIONS). BOOKING OF 6'

TABLE OPTION INCLUDES EXPO BOOTH.

LIMITED AVAILABILITYPRICE: $5,000 HIGHTOP OR $7,500 6' TABLE

BOOK AT TYPEAPARENT.COM/ORDER

OFFICIAL HYDRATION SPONSOR

HYDRATIONSTATION

SPONSORSHIP

OFFICIAL COLD BEVERAGE SPONSORSHIP

WHICH INCLUDES OPTION TO PLACE

SIGNAGE AND/OR BRANDED COLD DRINK

BOTTLES AT ALL-DAY INFUSED WATER,

JUICE AND/OR SODA STATION IN HIGH

TRAFFIC LOCATION IN CONFERENCE AREA.

(INCLUDES EXPO BOOTH)

ONE AVALABLEPRICE: $15,000

BOOK AT TYPEAPARENT.COM/ORDER

OFFICIAL RECHARGE LOUNGE

RECHARGELOUNGE

SPONSOR SUITE

A 7-YEAR BELOVED TYPE-A TRADITION,

THE OFFICIAL RECHARGE LOUNGE IS A

HIGH-LEVEL ENGAGEMENT ACTIVATION

WHERE BLOGGERS GO TO HANG OUT,

RELAX, GRAB A CUP OF COFFEE OR TEA

(THIS IS THE NON-MEALTIME LOCATION TO

GET HOT BEVERAGES DURING SESSION

HOURS FRIDAY AND SATURDAY) AND

SPEND QUALITY NETWORKING TIME WITH

THE HOST SPONSOR.ONE AVALABLE

PRICE: $20,000BOOK AT TYPEAPARENT.COM/ORDER

KidzVuz KID CON

OFFICIAL

KID CONSPONSORSHIP

WANT TO GET INFLUENTIAL KIDS HANDS-ON

WITH YOUR PRODUCTS?

TYPE-A HAS PARTNERED WITH KIDZVUZ, THE

EXPERTS IN ALL THINGS DIGITAL KIDS, TO

PRESENT A FULL DAY OF ENGAGING

WORKSHOPS AND REAL LIFE PLAY!

BRANDS CAN SPONSOR EXCLUSIVE

SESSIONS WHERE THEY GET REAL TIME

FEEDBACK, INTERACTION AND FUN WITH THE

KIDS WHO WIELD THE INFLUENCE BEHIND

THE INFLUENCERS LIMITED AVAILABILITY

PRICE: STARTS AT $6,500BOOK AT TYPEAPARENT.COM/ORDER

PHOTOWALK/VLOGWALK

PHOTOWALKVLOGWALKSPONSORSHIP

PHOTOWALK FOR ATTENDEES TO SHARE

ONLINE IMAGES AND VIDEO PLUS GET TIPS

ON CREATING PHOTOGRAPHY AND VIDEO

CONTENT. OPTION TO INCLUDE A

PHOTOBOOTH FOR ATTENDEES TO SHARE

SELFIES AND/OR RED CARPET PICTURES

IN CONFERENCE AREA BEFORE AND AFTER

WALK WITH BRANDED STEP AND REPEAT

BACKDROP.

ONE AVALABLEPRICE $5,000 OR, WITH EXPO BOOTH, $8,000

BOOK AT TYPEAPARENT.COM/ORDER

OFFICIAL WI-FI SPONSORSHIP

OFFICIALWI-FI

SPONSORSHIP

BRAND NAME AS OFFICIAL WI-FI SPONSOR

ON WEBSITE, ON WI-FI LOGIN INSTRUCTION

CARDS AND LOGIN PAGE ON SITE GIVEN TO

ALL ATTENDEES AND IN PROGRAM, AS

WELL AS OPTION TO PLACE SIGNAGE AT A

DEDICATED CHARGING STATION IN THE

CONFERENCE SPACE.

(INCLUDES EXPO BOOTH)

ONE AVALABLEPRICE $10,000

BOOK AT TYPEAPARENT.COM/ORDER

COMMUNITY SHOWCASE

COMMUNITYSHOWCASESPONSORSHIP

COMMUNITY SHOWCASE IS A MARKET-STYLEEVENT TO HIGHLIGHT HANDCRAFTED ITEMS

SOLD BY OUR ATTENDEES AS WELL ASALLOW OUR AUTHORS TO SELL AND SIGN

THEIR BOOKS. EVENT SPONSOR GETSPREMIER TABLE DURING SHOWCASE AND

OFFICIAL NAME BRANDING OF EVENT(EXPO BOOTH INCLUDED)

ONE AVALABLEPRICE $10,000

BOOK AT TYPEAPARENT.COM/ORDER

FITNESS ACTIVITY

FITNESSACTIVITY

SPONSORSHIP

BRANDED EVENT FOR MORNING FITNESSACTIVITY SUCH AS A WALK, WALK/RUN,

YOGA CLASS OR FITNESS CLASS. SPONSORGETS NAMING RIGHTS TO EVENT, PLUS

OPTION TO HAND OUT SPECIAL GIFT BAGS ATFITNESS EVENT.

ONE AVALABLEPRICE $5,000 OR, WITH EXPO BOOTH, $8,000

BOOK AT TYPEAPARENT.COM/ORDER

TITLE SPONSORSHIP

OFFICIALTITLE

SPONSORSHIP

TITLE SPONSORSHIP IS CUSTOM BUILTTO BEST SUIT THE BRAND’S

GOALS, AND COMES WITHPREMIUM ACTIVATIONS BEFORE,

THROUGHOUT AND AFTER THECONFERENCE. CONTACT US AT

[email protected] FOR A TAILOR-MADE PROPOSAL FOR YOUR BRAND.

ONE AVALABLEPRICE $75,000

BOOK AT TYPEAPARENT.COM/ORDER

NEW YORK CITY BOOTCAMP

BOOTCAMPBUNDLE

DISCOUNT

ANNUAL CONFERENCE SPONSORSRECEIVE A 25% DISCOUNT ON BRANDACTIVATIONS AT OUR NEW YORK CITYBOOTCAMP (AUGUST 1 AT MARRIOTT

MARQUIS TIMES SQUARE).

BASED ON AVAILABILITYSEE OPTIONS AT

TYPEAPARENT.COM/NYCORDER

ADDITIONAL OPTIONS

➤ BRANDED GIFT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2,000)➤ ROOM DROP TO ALL ATTENDEES BOOKED AT GRAND HYATT BUCKHEAD ($3,000)➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2,000)➤ SNACK BREAK ($5,000)➤ IN-ROOM TV SCREEN BRANDING WITH SITE LINKS FOR ALL ATTENDEE GUESTS - ($10,000, INCLUDESEXPO BOOTH)➤ BRANDED ROOM KEYS ($10,000, INCLUDES EXPO BOOTH)➤ THEMED SPONSOR SUITE ($10,000)➤ PRE OR POST CONFERENCE MAILING TO ATTENDEES ($2,000)➤ SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 25 HAND-PICKED BLOGGERS WITH SPONSORAPPROVAL OF PARTICIPATING BLOGGERS ($10,000)➤ SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 50 HAND-PICKED BLOGGERS WITH SPONSORAPPROVAL OF PARTICIPATING BLOGGERS ($20,000)➤ PRE OR POST CONFERENCE TWITTER CHAT ($2,000)➤ TWITTER CHAT DURING CONFERENCE ($5,000)

NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.

Contact us

JAMIE LIEBERMAN

DIRECTOR OF OPERATIONS

201-743-9151

[email protected]

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