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Brand Opportunities at Type-A Parent 7th Annual Blog Conference
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Transcript of Brand Opportunities at Type-A Parent 7th Annual Blog Conference
7TH ANNUAL - OCTOBER 8-10, 2015 - ATLANTA
TYPE-A PARENT CONFERENCEWORLD'S TOP CONFERENCE FOR MOM ANDDAD BLOGGERS AND THE BRANDS WHO
WANT TO ENGAGE THEM
engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE
WAS MORE THAN HALF ABILLION IMPRESSIONS WITH
110K TWEETS FROM 39KPEOPLE.
THE SOC IA L MED IA E L I T E
Influencers shared 8,600+images on Instagram during
our 2014 conferences.
BOOK NOW AT TYPEAPARENT.COM/ORDER
WHY TYPE-A PARENT?WHY TYPE-A PARENT?
1 Engage 500 business-minded, professional, top new media parent influencers.
2 Generate millions of social media impressions for your brand.
3 Build long-term relationships with some of the premier influencers online.
THE MUST-ATTEND CONFERENCEType-A Parent, founded in2007, hosts the world’s
top conferences for momsand dads who blog and
started the first networkfor parent bloggers.
"Thank you Type-A for facilitating such an amazingconference! By attending both Type-A Bootcamp andType-A Annual, we were able to network and create
relationships with dozens of top-tier bloggers, and havea little fun too! Looking forward to the next Type-A
event!"
B R E N D A H A L L , A T & T / N E T G E A R M A R K E T I N G
MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:
Social media reach estimated for network based on 2014 ParentBloggers Mean Business survey by Type-A Parent. Website estimaterepresents monthly unique visitors.
130 million
45.6 million
34.3 million
4.3 million
10.2 million
118 million
SPONSORSHIP OPTIONSALL PACKAGES INCLUDE:
➤ Brand station at our Business to Blogger Meet and Greet➤ Invitation to exclusive VIP pre-conference reception forspeakers, sponsors and VIP attendees➤ Option to host a Saturday night brand dinner➤ Access to our Type-A Parent Marketers Who Get It webinarseries➤ Tweets thanking brand from @typeamom (52K+ followers)and @typeaparent (10K+)➤ Shares on conference Facebook page (7K+ likes)➤ VIP passes to the conference➤ Logo in program, on signage and on official site
VIP BUSINESS PASS
BRAND TOBLOGGER
MEET & GREET
GET A BRAND STATION AT THE BRAND TO
BLOGGER MEET AND GREET, ONE OF OUR
MOST POPULAR EVENTS. THIS AFTERNOON
NETWORKING FUNCTION GIVES BRANDS A
CHANCE TO GET TO KNOW OUR BUSINESS-
MINDED, PROFESSIONAL INFLUENCERS.
MOST AFFORDABLE OPTIONPRICE: $1,500
BOOK AT TYPEAPARENT.COM/ORDER
EXPO BOOTH
EXPOBOOTH
PACKAGE
EXHIBITORS GET AN 8’X8’ PIPED AND
DRAPED BOOTH SPACE TO NETWORK, DEMO
AND GENERATE BUZZ WITH FIERCELY
INFLUENTIAL NEW MEDIA CONTENT
CREATORS ALL DAY FRIDAY AND SATURDAY
OF OUR CONFERENCE.
MOST POPULAR OPTIONPRICE: $6,500
BOOK AT TYPEAPARENT.COM/ORDER
MEAL BRANDING + PRESENTATION
BREAKFASTOR LUNCH
SPONSORSHIP
SPONSORED BREAKFAST OR LUNCH WITH
15-MINUTE PRESENTATION TO ATTENDEES
AND OPTION TO PLACE SIGNAGE ON
TABLES, PROMOTIONAL MATERIAL ON
TABLES AND/OR BRANDED GIFT
BAGS/GIFT ITEMS AT SEATS.
(INCLUDES EXPO BOOTH)
PRICE: BREAKFAST ($15,000) LUNCH ($25,000)BOOK AT TYPEAPARENT.COM/ORDER
TWO EACH AVAILABLE
OFFICIAL PARTY
BRANDPARTY
SPONSORSHIP
CHOICES INCLUDE SHARED SPONSORSHIP
OF OFFICIAL CLOSING PARTY WITH DJ,
DANCE FLOOR, PRIZES AND
ANNOUNCEMENTS OR EXCLUSIVE
SPONSORSHIP OF OUR WELCOME PARTY
OR OUR VIP RECEPTION FOR SPEAKERS,
SPONSORS AND VIP PASSHOLDERS.
(INCLUDES EXPO BOOTH)
GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000
BOOK AT TYPEAPARENT.COM/ORDER
GET INTO HOLIDAY GIFT GUIDES
GIFT GUIDESNEAK PEEK
MEDIA EVENT
GET A VENDOR TABLETOP AT THIS
CROSSOVER BLOGGER AND KID CON EVENT
OPEN TO THE ENTIRE FAMILIES OF
ATTENDEES PLUS INVITED LOCAL MEDIA TO
PREVIEW AND DEMO THE HOTTEST GIFTS
AND TOYS FOR THE 2015 HOLIDAY
SHOPPING SEASON'S GIFT GUIDES.
(OPTION TO ADD EXPO BOOTH).
LIMITED AVAILABILITY
PRICE: $5,000BOOK AT TYPEAPARENT.COM/ORDER
FOR TECH + FOOD/DRINK BRANDS
APPYHOUR
SPONSORSHIP
FOR FOOD, DRINK, APP AND TECH
BRANDS, APPY HOUR IS A FRIDAY
EVENING EVENT FOR INFLUENCERS TO
SAMPLE AND SHARE IMAGES ON SOCIAL
MEDIA ABOUT TWO OF THEIR
FAVORITE THINGS: FOOD (“APPY” AS
IN APPETIZERS) AND TECH (“APPY”
AS IN APPLICATIONS). BOOKING OF 6'
TABLE OPTION INCLUDES EXPO BOOTH.
LIMITED AVAILABILITYPRICE: $5,000 HIGHTOP OR $7,500 6' TABLE
BOOK AT TYPEAPARENT.COM/ORDER
OFFICIAL HYDRATION SPONSOR
HYDRATIONSTATION
SPONSORSHIP
OFFICIAL COLD BEVERAGE SPONSORSHIP
WHICH INCLUDES OPTION TO PLACE
SIGNAGE AND/OR BRANDED COLD DRINK
BOTTLES AT ALL-DAY INFUSED WATER,
JUICE AND/OR SODA STATION IN HIGH
TRAFFIC LOCATION IN CONFERENCE AREA.
(INCLUDES EXPO BOOTH)
ONE AVALABLEPRICE: $15,000
BOOK AT TYPEAPARENT.COM/ORDER
OFFICIAL RECHARGE LOUNGE
RECHARGELOUNGE
SPONSOR SUITE
A 7-YEAR BELOVED TYPE-A TRADITION,
THE OFFICIAL RECHARGE LOUNGE IS A
HIGH-LEVEL ENGAGEMENT ACTIVATION
WHERE BLOGGERS GO TO HANG OUT,
RELAX, GRAB A CUP OF COFFEE OR TEA
(THIS IS THE NON-MEALTIME LOCATION TO
GET HOT BEVERAGES DURING SESSION
HOURS FRIDAY AND SATURDAY) AND
SPEND QUALITY NETWORKING TIME WITH
THE HOST SPONSOR.ONE AVALABLE
PRICE: $20,000BOOK AT TYPEAPARENT.COM/ORDER
KidzVuz KID CON
OFFICIAL
KID CONSPONSORSHIP
WANT TO GET INFLUENTIAL KIDS HANDS-ON
WITH YOUR PRODUCTS?
TYPE-A HAS PARTNERED WITH KIDZVUZ, THE
EXPERTS IN ALL THINGS DIGITAL KIDS, TO
PRESENT A FULL DAY OF ENGAGING
WORKSHOPS AND REAL LIFE PLAY!
BRANDS CAN SPONSOR EXCLUSIVE
SESSIONS WHERE THEY GET REAL TIME
FEEDBACK, INTERACTION AND FUN WITH THE
KIDS WHO WIELD THE INFLUENCE BEHIND
THE INFLUENCERS LIMITED AVAILABILITY
PRICE: STARTS AT $6,500BOOK AT TYPEAPARENT.COM/ORDER
PHOTOWALK/VLOGWALK
PHOTOWALKVLOGWALKSPONSORSHIP
PHOTOWALK FOR ATTENDEES TO SHARE
ONLINE IMAGES AND VIDEO PLUS GET TIPS
ON CREATING PHOTOGRAPHY AND VIDEO
CONTENT. OPTION TO INCLUDE A
PHOTOBOOTH FOR ATTENDEES TO SHARE
SELFIES AND/OR RED CARPET PICTURES
IN CONFERENCE AREA BEFORE AND AFTER
WALK WITH BRANDED STEP AND REPEAT
BACKDROP.
ONE AVALABLEPRICE $5,000 OR, WITH EXPO BOOTH, $8,000
BOOK AT TYPEAPARENT.COM/ORDER
OFFICIAL WI-FI SPONSORSHIP
OFFICIALWI-FI
SPONSORSHIP
BRAND NAME AS OFFICIAL WI-FI SPONSOR
ON WEBSITE, ON WI-FI LOGIN INSTRUCTION
CARDS AND LOGIN PAGE ON SITE GIVEN TO
ALL ATTENDEES AND IN PROGRAM, AS
WELL AS OPTION TO PLACE SIGNAGE AT A
DEDICATED CHARGING STATION IN THE
CONFERENCE SPACE.
(INCLUDES EXPO BOOTH)
ONE AVALABLEPRICE $10,000
BOOK AT TYPEAPARENT.COM/ORDER
COMMUNITY SHOWCASE
COMMUNITYSHOWCASESPONSORSHIP
COMMUNITY SHOWCASE IS A MARKET-STYLEEVENT TO HIGHLIGHT HANDCRAFTED ITEMS
SOLD BY OUR ATTENDEES AS WELL ASALLOW OUR AUTHORS TO SELL AND SIGN
THEIR BOOKS. EVENT SPONSOR GETSPREMIER TABLE DURING SHOWCASE AND
OFFICIAL NAME BRANDING OF EVENT(EXPO BOOTH INCLUDED)
ONE AVALABLEPRICE $10,000
BOOK AT TYPEAPARENT.COM/ORDER
FITNESS ACTIVITY
FITNESSACTIVITY
SPONSORSHIP
BRANDED EVENT FOR MORNING FITNESSACTIVITY SUCH AS A WALK, WALK/RUN,
YOGA CLASS OR FITNESS CLASS. SPONSORGETS NAMING RIGHTS TO EVENT, PLUS
OPTION TO HAND OUT SPECIAL GIFT BAGS ATFITNESS EVENT.
ONE AVALABLEPRICE $5,000 OR, WITH EXPO BOOTH, $8,000
BOOK AT TYPEAPARENT.COM/ORDER
TITLE SPONSORSHIP
OFFICIALTITLE
SPONSORSHIP
TITLE SPONSORSHIP IS CUSTOM BUILTTO BEST SUIT THE BRAND’S
GOALS, AND COMES WITHPREMIUM ACTIVATIONS BEFORE,
THROUGHOUT AND AFTER THECONFERENCE. CONTACT US AT
[email protected] FOR A TAILOR-MADE PROPOSAL FOR YOUR BRAND.
ONE AVALABLEPRICE $75,000
BOOK AT TYPEAPARENT.COM/ORDER
NEW YORK CITY BOOTCAMP
BOOTCAMPBUNDLE
DISCOUNT
ANNUAL CONFERENCE SPONSORSRECEIVE A 25% DISCOUNT ON BRANDACTIVATIONS AT OUR NEW YORK CITYBOOTCAMP (AUGUST 1 AT MARRIOTT
MARQUIS TIMES SQUARE).
BASED ON AVAILABILITYSEE OPTIONS AT
TYPEAPARENT.COM/NYCORDER
ADDITIONAL OPTIONS
➤ BRANDED GIFT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2,000)➤ ROOM DROP TO ALL ATTENDEES BOOKED AT GRAND HYATT BUCKHEAD ($3,000)➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2,000)➤ SNACK BREAK ($5,000)➤ IN-ROOM TV SCREEN BRANDING WITH SITE LINKS FOR ALL ATTENDEE GUESTS - ($10,000, INCLUDESEXPO BOOTH)➤ BRANDED ROOM KEYS ($10,000, INCLUDES EXPO BOOTH)➤ THEMED SPONSOR SUITE ($10,000)➤ PRE OR POST CONFERENCE MAILING TO ATTENDEES ($2,000)➤ SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 25 HAND-PICKED BLOGGERS WITH SPONSORAPPROVAL OF PARTICIPATING BLOGGERS ($10,000)➤ SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 50 HAND-PICKED BLOGGERS WITH SPONSORAPPROVAL OF PARTICIPATING BLOGGERS ($20,000)➤ PRE OR POST CONFERENCE TWITTER CHAT ($2,000)➤ TWITTER CHAT DURING CONFERENCE ($5,000)
NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.