It has been an incredible year filled with many highlights, changes, firsts and fantastic experiences. We know that so many of you share the same love we do for the brands and we couldn’t build it without you. Thank you for everything that you do each and every day in support of our Brands!

DECEMBER 2016 EDITION

BRAND NEWSLETTER

On Sunday March 20th, the Otis Spunkmeyer team attended the Latin Food Fest for their family fun day. Our team handed out over 1,500 samples. Everyone loved the cakes and was excited about the new line!

MAR

CH

On Wednesday, May 4th, 2016 La Brea Bakery held a successful event at Johnathan Waxman’s restaurant JAMS in New York City to launch La Brea Bakery Reserve, the nation’s first nationally available farm to table artisan bread.

MAY

Nastassia, our Otis Spunkmeyer blogger, was featured on CBS Los Angeles Friday morning news,sharing recipes and encouraging viewers to attend LA Cookie Con, which reached 56,000 viewers.She was also interviewed at the booth for KTLA reaching 784,000 viewers in the LA area.

FEBR

UARY

This year we capitalized on the excitement of the Super Bowl with our #SnackOn campaign. We worked with 20 bloggers across the US to develop unique recipes using our Telera and Telera Slider rolls. -9,231 New Facebook Fans -569.1k Blog Impressions -1,065,791 Social Impression -25,659 Sweepstakes Entries

JANU

ARY

WIN TICKETS TO THE BIG GAME!

Grilled Cheese Nights were hosted at the La Brea Bakery Café in LA on Thursday nights in April to celebrate National Grilled Cheese month. Attendance grew from 96 Grilled Cheese lovers on the first night to over 200 on the 4th night!

APRI

L

2016

THE YEAR IN REVIEW

La Brea Bakery had an on-air segment with The Chew on ABC. We were the clear star of the show with a bread pudding featuring our Italian Round. Additionally, they promoted the Thanksgiving Heroes campaign which ltook place during November.

NOVE

MBE

R

On July 23rd, attendees of the Long Beach Grand Cru were thrilled to sample myriad of La Brea Bakery breads including Rosemary Olive Oil, Fruit & Nut, and Kalamatta Olive breads. As always, we surprised and delighted guests with take-home, complimentary Demi Baguettes and La Brea Bakery reuseable grocery bags.

JULY

A LOOK BACK...

CLICK TO VIEW

We are debuted our first Otis Spunkmeyer TV commercial, “Otis in the Snack Aisle” that aired for 6 weeks on cable from August to September.

AUGU

ST

We are proud to announce that La Brea Bakery was featured in the September 2016 issue of "Snack Food and Wholesale Bakery" as Bakery of the Year.

SEPT

EMBE

R

Bakery of the YearOtis Spunkmeyer supported No Kid Hungry during Back To School. For every carton sold of Chocolate Chunk, Double Chocolate, and Oatmeal Raisin Cookies (with No Funky Stuff!), we donated 25 cents to No Kid Hungry.

OCTO

BER

During the month of June, Otis Spunkmeyer kick started the summer with an “Only for Everyone” 10 City Sampling Tour. Throughout the course of the tour, Brand Ambassadors in “_______Spunkmeyer” shirts will distributed over 400,000 samples and retail coupons in strategic high traffic locations over a 4 week period.

JUNE

THE YEAR IN REVIEW

Only f� ev�y�e TM Additions2016 PORTFOLIO

new foods in 2016A Snapshot of New Items in the Otis Spunkmeyer Portfolio

Hot Chocolate Snack Cake, LTO

Iced Pumpkin Loaf Cake, LTO

Loaf Cake Variety PackCostco

10 oz Chocolate Chip Super Cookie Large 9 inch

10 oz Double Chocolate SuperCookie

Canada Retail Tray - 4 oz Chocolate Chip Muffin

Tray - 4 oz Banana Muffin with streusel topping

Tray - 4 oz Blueberry Muffins

Tray - 5 oz Berries & Cheese Danish

Tray - 5 oz Cheese Danish

Tray - 5 oz Apple Danish

Tray - 5 oz Almond Danish

Caddy Pack - 2 oz Chocolate Chunk Cookie

Caddy Pack - 2 oz Oatmeal Raisin Cookie

Tray - 4 oz Cinnamon Crumb Loaf Cake

Tray - 4 oz Iced Lemon Loaf Cake

US Retail/Club

US RETAILn Traditional Stuffing

Dinner Roll 6-pack Retailn Fortuna Wheat Loafn Struan Loafn Pain de Campagne Loafn Classic Ginger Loaf Bread - 16ozn Pumpkin Cream Cheese

Loaf Bread - 16ozn Cranberry Walnutn Cranberry Walnut T&B n Holiday Stuffing Loafn White Chocolate

Cranberry Loafn Frozen Demi Baguette - 4ozn Frozen French Dinner Roll

FOOD SERVICE

Fortuna Wheat Loaf RESERVE FS

Struan Loaf RESERVE FS

Pain de Campagne LoafRESERVE FS

US Food Service2oz Supreme Indulgence Shortbread Cookie – Aramark

• 47% of US Consumers say they’re

interested in online grocery shopping.

• The percentage of shoppers who have

purchased groceries online has risen

from 20% in 2014 to 36% in 2016.

• 44% of shoppers are shopping less often

at supermarkets.

• 32% of Millennials say their primary

shopping location is a supermarket

compared to 66% of Boomers.

• Amazon has been selling groceries

online via Amazon Fresh and recently

announced the brick and mortar retail

stores with an emphasis on food.

Let's Talk Online Grocery Shopping!

Did You Know?

DID YOU KNOW?

With Millennials and Gen Z

consumers looking for new

ways to obtain

staple consumable

goods, retailers are building

their online presence while

dot com giants look to move

into brick and mortar stores.

ARYZTA partners

with numerous

grocers and

retailers including

Amazon Fresh

to bring La Brea

Bakery, Otis

Spunkmeyer and

Cloverhill Bakery foods

to consumers wherever

they choose to shop.

CLICK TO VIEW

The BIG TEXAS website is now live at www.BIGTEXAS.com. It is an early expression of the new brand personality and visual identity that will allow BIG TEXAS to build loyalty and awareness with a younger male consumer.

For another year in a row, Oakrun Farm Bakery is the #1 selling English Muffin in Ontario – beating all of private label combined!

Oakrun Farm Bakery offers the following year-round flavors:

• Plain

• 100% Whole Wheat

• Whole Grain

• Cheese

• Cinnamon Raisin

Only f� ev�y�e TM

On National Cookie Day, December 4th, Otis Spunkmeyer encouraged fans to celebrate by entering a giveaway to win a free box of Otis Spunkmeyer cookies, and upon entry they would automatically receive a $1.00 off coupon.

National Cookie Day

On Air With Ryan Seacrest Otis Spunkmeyer was mentioned 2x nationally on-air as part of a National Cookie Day giveaway in the LA area during Manny on the Streets segment.

LAtfUSA“Celebrate National Cookie Day with Otis Spunkmeyer.”

CLICK TO VIEW

NOLA.com “National Cookie Day Freebies & Deals to Help you Celebrate.”

CLICK TO VIEW

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THIS TASTY TREAT HAS GONE INTERNATIoNAL!

Otis Spunkmeyer HAS

NEW Fans in Ireland

Business Wire“Otis Spunkmeyer Wants You to Celebrate National Cookie Day on December 4.”

CLICK TO VIEW

EVENTSBRAND WINS

DAVID HARRINGTON

BERNIE QUINLIVAN

DAVID HARRINGTON

CONGRATULATIONS CUSTOMER DEVELOPMENT TEAM ON SOME GREAT WINS!

Otis Spunkmeyer shipper set up in Ahold at store level.

Thanks to Bernie Quinlivan & the Project

Management Team for making this happen!

Secured two La Brea Bakery Take and Bake items with

Lowes. They will be on shelf in late December.

CONGRATS to Dave Harrington for the WIN!

Received a PO for 2,300 cases of Otis Spunkmeyer snack

cakes at Food City. This is a great WIN for the brand.

CONGRATS to Dave Harrington on the WIN!

In The NewsLA BREA BAKERY PR COVERAGE

FOOD DIVE"EDIBLE GIFTS SURE TO SWEETEN THE HOLIDAYS"

FOX NEWSCHEF NOAH ROSEN FROM BLT STEAK IN LA MENTIONED THE RESTAURANT SERVES LA BREA BAKERY BREADS IN HIS SEGMENT ON CHEESE THAT RAN ON RECIPE TV. THIS PIECE WAS PICKED UP BY KCVU-CR (FOX) IN CHICO, CA AND WDSI (FOX) IN CHATTANOOGA, TN.

CLICK TO VIEW

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THE REVIEW WIRE"HOLIDAY GIFT GUIDE FOR THE FOODIE"

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REFRIGERATED & FROZEN FOODS"LA BREA BAKERY ENTERS FROZEN BAKERY AISLE WITH ROLLS, BAGUETTES"

Pr coverage

Let me Eat Cake

Food DIVE

“Otis Spunkmeyer Holiday Cookies.”

“12 edible gifts sure to sweeten the holidays.”

CLICK TO VIEW

CLICK TO VIEW

Life of a Busy Mommy

Snack Food & Wholesale Bakery

Parenting in Progress

The Review Stew

“Great Gifts for the Foodie!”

"Top 50 Snack & Bakery Companies.”

“Otis Spunkmeyer is the Perfect Treat during the Holidays.”

" Delicious Stocking Stuffers.”

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CLICK TO VIEW

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ON THE BLOG

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HOLIDAY STOCKING STUFFERS With otiS

"Ahhh the holidays. The most wonderful time of the year (Rrright?!). It marks the season of decorating Christmas trees, lighting menorahs, and stuffing stockings over the fire place. The joyous feeling of the holidays is one that most people look forward to every year. Amidst all the excitement and joy, one of the hardest things to do while shopping if deciding what to gift your friends and family."

Guide to Cooking for the Holidays"Food is the glue that binds: friends, family, tradition, holidays… This time of year is especially full of reasons to gather and break bread. So it’s safe to say we all have a holi-day dish or two that we look forward to each year. If you’re looking for inspiration for your next gathering, whether as a guest or as the host(ess) with the most(ess), feast your eyes on a handful of our favorites"

SERVES: 1

Hot Chocolate

Mug Cake N

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FCS NO PHOs

NO

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TIF

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INGREDIENTSn 5 Otis Spunkmeyer Hot Chocolate Frosted Crème Cakes n 2 tbsp. Chocolate Morsels n 1 C. Mini Marshmallows

DIRECTIONS

n Take 5 Otis Spunkmeyer Hot Chocolate Frosted Crème Cakes and fit them snuggly in a coffee mug. Depending on mug size, this could also be 3-4 cakes if a smaller mug is used.

n Throw in a handful of chocolate morsels in the center of the frosted crème cake-filled mug and microwave for a minute, or until they are warm and gently melt down at the touch of a fork.

n Once warmed, push the crème cakes down a half an inch into the mug with a fork to make room for marshmallows. Top with a generous handful of mini marshmallows and, using a home crème brulee torch, carefully toast the marshmallows. You can also toast the marshmallows under the broiler in your oven, just be careful when handling the mug afterwards as it will be very hot!

n Grab a spoon and enjoy this fun take on a hot chocolate!

Find this and other great recipes on our website!

LET ME EAT CAKE

INGR

EDIE

NTS

TIM

ING

INST

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TION

S

1. Preheat oven to 400°F.

2. In a non-reactive bowl whisk together olive oil, vinegar, salt and pepper. Add arugula and lightly dress (remove extra dressing if needed).

3. Place 4 slices of bread on baking sheet. Evenly distribute Brie on top of each of the 4 slices of bread.

4. Place in the oven for 3 minutes or until Brie is just starting to melt. Remove.

To Assemble: Drizzle honey on top of cheese and add trail mix. Top with arugula salad and close with remaining piece of bread. Slice in 2 pieces and serve.

n Prep Time: 10 minutes n Total Time: 10 minutes

Grilled Cheese Board Sandwich with Brie, Arugula, Honey & Trail Mix

- featuring our -LA BREA BAKERY CRANBERRY WALNUT LOAF

Serves 4 - Makes 1 batch

n 8 oz Brie Cheesen 3 Tbsp Extra Virgin Olive Oiln 2 Tbsp Champagne Vinegarn 1 tsp Salt

n 1 tsp Freshly Ground Peppern 2 cup Arugulan 1 Tbsp Honeyn 1 cup Trail Mix (Favorite Store-Bought)

Find this and other great recipes on our website!

La Brea Bakery ReserveWinter Wine Classic

January 21, 2017Santa Barbara, California

La Brea Bakery ReserveCochon 555

January 29, 2017New York City, New York

Otis SpunkmeyerAFRDS Fundraising

EXPO 2017January 9-12, 2017

Las Vegas, Nevada

UP NEXT

Only f� ev�y�e TM