BRAND MASTERExperience! Engagement! Authenticity!

&

in 21st Centurywithout Branding

you can do NOTHING

“

“- Jay Conrad Levinson -Father of Guerrilla Marketing

“To plan for one year, grow sales.

To plan for three years, grow channels.

To plan for decades, grow a brand.”

INFORMATION ERA

T e c h n o l o g Y

INDUSTRIAL ERA

M a c h i n e

Conceptual Era

Design & Creative Thinking

What happen in 2016 ?

#1 From Brand to Brand Experience

#2 Brand become more

Personal

#3 Brand

become more Human

OLD LOGO NEW LOGO

NEW CATALOG

#4 Brand become Localized

#5 Brand will tell it's Story

Desire

Mystique

Temptation

#6 Brand Engagement more than Awareness

Why Branding?

Marketing 1.0 Marketing 2.0 Marketing 3.0

MARKETING TRANSFORMATION

PRODUCT SALES

BRAND CUSTOMER

VALUE CULTURE

PRODUSEN TOKO

Marketing 1.0

PRODUSEN TOKO

Marketing 2.0

PRODUSEN TOKO

PRODUSEN TOKO

PRODUSEN TOKO

PRODUSEN TOKO

PRODUSEN TOKO

Marketing 2.0

PRODUSEN TOKO

PRODUSEN TOKO

PRODUSEN TOKO

PRODUSEN TOKO?

BRANDING = building a CHARACTER

BRAND

Product point of View

Customer point of View

Brand is how Customer see us

Customer Point of View Product

point of View

1. Quality 2. Flavor 3. Ingredients 4. Variety1. Lifestyle

2. Cool 3. Design 4. Trendy

What should I do with my Brand?

“Customers must recognise that you stand for something.”

#1 Brand AUTHENTICITY

INTERACTION POWER

WHAT THEY THINK & FEEL The answer for their desire & anxiety

WHAT THEY EXPERIENCE something that people see, touch, smell, taste, & hear

WHAT THEY SEE Identity or design that people can recognise

VISUAL POWER

EMOTIONAL POWER

#2 Speak their LANGUAGE

The World’s Thinnest Notebook. Macbook Air.

#3 the RIGHT THING at the RIGHT PLACE

#4 Make your Brand OMNIPRESENCE

I DA A

Attention Interest Desire Action

I SA A S

Attention Interest Search Action Share

#5 it’s a Brand Conversation

#6 Think Global Act LOCAL

let's connect

dwdove.wordpress.com

dwdove David Setiawan

dwdove davidsetiawan83

david.setiawan@crea.co.id

www.crea.co.id