Brand Engagement 2.0

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Engagement 2dot0 From consumers to advocates

© PS2 Media Group Inc. 2013

IDEAS INTO PHOTOS

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traditional advertising does not work Consumers expect more


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58% do not trust the brand 50% act


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84% trust their friends 84% act


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3x – 9x higher conversion with content Unique content


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Content needs to be deep and rich to be relevant

Google Hummingbird


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Content marketing is top priority for marketers

Adobe digital intelligence briefing


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Marketing Impact


Engage

Trust

Passive

Traditional

UGC

SoMe

Doubt

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the content for your content marketing


From the consumers

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Rights Managed Authentic

With rewards Real time


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Scoopshot App A camera with meaning


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Scoopshot App


Capture content price & send photos Receive tasks View and respond to tasks Share View streams, and learn

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Media store For Scoopshot Subscribers


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Media store


Manage content, video, tasks, widgets, authenticity, account Buy & Reward Photos, videos, mobile & Freelance photographers

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Pro Assign Freelance photographers in minutes


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Scoopshot.com The first public on demand photo service in the market


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Scoopshot.com


Create Tasks Buy & Reward Manage widgets Pay per Task

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The Crowd 345,000 mobile photographers at your fingertips


69827

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Let’s make it relevant Cases


21 © PS2 Media Group Inc. 2013

“MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data

Media

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Today I quit smoking Media


Your Heineken moment 795 photos

Engagement:


Heineken moment


Prettiest smile in Sweden City Dental

Engagement:


Lumia 1020 launch Dim-light photos

Blog

Content Marketing:


Lumia 1020


Best cameras, new or old? 1 543 photos

Branding:


Vogel’s How do you use iPad at home?

Consumer Insight:


Gannett – USA Today

Fully branded UGC feed for High School Sports content

Content Channel:

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Summary


SCOOPSHOT.COM Open Platform

Create Tasks

Engage Crowd Get Content

MEDIA STORE Subscription Based

Fully manage the

crowd, your tasks, and content

PRO Part of Media Store

Assign Freelance

photographers in minutes

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Engagement 2dot0 From consumers to advocates


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Thank you!


Brand Engagement 2.0

Marketing

Transcript of Brand Engagement 2.0