Brand manual campo a la carta

BRANDMANUAL

CONTENIDO

Objetivo del proyectoManual¿Qué es?¿Para qué es? Componentes del proyectoDesarrollo imagen Concepto Estilo Tipografía Colores Papeleríatouch points Plántula Estampillas Vasos Instrucciones Individuales Delantales Botones Página Web

Proyects goal“Campo a la Carta” isa project with two main functions: first one, as

communication campaign, should aware people about the benefits

of consuming food from farms and the effort done by small produ-

cers. Second function of this project is to encourage production of

socially sustainable food while reducing the negative impact on the

environment and giving healthy products to people.

MANUALThis manual is a tool for implementing the service; this is where you

will find every step to follow in touch points

WHAT IS IT?

WHAT IS IT FOR?

Campaign – service.

Sustainable agriculture The Project is a persuasive campaign. This apply facts information to

set a different perspective leading to the consumer to provide aneco-

nomic aid while buying the organic plant raised by the small produ-

cer. Campo a la carta is intented to bring a closer relationship bet-

ween small producers and restaurants to provoke new consumption,

this means healthier 100 %, local and seasonal food.

By the other hand, the project encourages urban agriculture with the

objective of bringing together nature and costumer.

A new service created for people who want to start practicing urban

agriculture in a very easy way.

This proposal helps people doing the sowing process an effective

thing and with a whole meaning, where the customer is able to see

how is being invested money, for what purpose, and how are being

obtained results throughthis collaboration.

PROYECT COMPONENTS

Producers

seal

CampaignDifution Element

informationelements

WEBPAGE

RETOALIMENTATION

Recognizable

clientsDistributors

Element of

Element

Persuacion

Colections Persuacion

informationelements

WEBPAGE

RETOALIMENTATION

ColeccionesElemento de Persuacion

Element ofPersuacion

ColeccionesElemento de Persuacion

DevelopmentIMAGE

CONCEPT

STYLE

To get the final logo it was taken into account three ele-

ments the most representative for the campaign: Agricul-

ture, restaurants and food transportation. First getting the

connection with agriculture through the word country, in

addition to the expression “á la carte” evoking the res-

turants and it´s graphic complement is a plant´s pot in

motion. All of these are inside a post stamp representing

the act of sending. Also,the logo can be used with a slight

inclination 5 grades to the right giving a positivist atittude.

GRUNGE-INFOGRAFIC

TIPOGRAFIAS

COLORES DE MARCA

Bookman old style

abcdefghijklmnñopqrstuvwxyz123456789

ABCDEFGHIJKLMNÑOPQRSTUVXWYZ



Helvetica neue 97 Black Cond

Lucida Handwriting Italic



57 cond

55 Roman

abcdefghijklmnñopqrstuvwxyz

123456789




CMYK7;6;27;0

CMYK6;7;46;0

CMYK21;65;96;11

CMYK52;42;41;25

CMYK58;9;72;0

CMYK58;9;72;0

RGB242;234;200

RGB245;230;161

RGB187;101;31

RGB117;117;117

RGB124;178;104

RGB0

lOGO APLICATIONS

CONTACTOwww.campoalacarta.com.co

Tel:3104416405

1,3 cm

0,5 cm0

m

lETTER FORM

Envelope

TOUCH POINTSSeedling

How does it work?The first contact point is the plant, that is why these

should always been in good shape.

The plants will be send by the peasents, with the

products the store ask as well.

The restaurant shall indicate wich plants are mis-

sing to the peasents, so these can be restore in the

next sending.

2000

$

3000

$

1000

$

0000222Cuida tu mundo

Cuida tu mundo

Cuida tu mundo

The stamps work as a certification label, certifying that this product

came from the country field and is produce by low income peasants.

The satmps can also be instruments to bring diferent stakeholders to

sponsor these peasants, they can be used to conmemorate special

events to support peasants or they can be sold to people, that need

to send things using these money to help peasant, keep producing.

Stamps

The pots have a persuasive

message to encorage people to

buy them, it is important that the

message is in a visible place,

like in restaurants entrances or

tables.

Due that this plants should be

place on an enlighted space, a

recommendation is to put them

near a window, and shall be

upon the tables at least twice a

week on the rush hour of lunch

and dinner.

Pots

Cómo funciona

COMO CUIDAR TU PLANTA

Que fácil es!!

Vaso 16 Onz9cm

6cm

12cm

-4cm de gravilla o carbón

Tierra

filtraciones

vaso 8 Onz

Diariamente durante 6 días

Cada 3 díasaproximademente

atomizador

www.campoalacarta.com.co

Después de 45 días

DONDE QUÉ

Luz aire y agua

Mantenertierra

humeda

Mantenertierra

humeda

Mantenertierra

humeda

Abono cada 15

cucharadita

ponerla necesita1

CÓMO SE alimenta3

2

instructions

How to take care of your plant

COMO CUIDAR TU PLANTA

Que fácil es!!

Vaso 16 Onz9cm

6cm

12cm

-4cm de gravilla o carbón

Tierra

filtraciones

vaso 8 Onz

Diariamente durante 6 días

Cada 3 díasaproximademente

atomizador


Después de 45 días

DONDE QUÉ

Luz aire y agua

Mantenertierra

humeda

Mantenertierra

humeda

Mantenertierra

humeda

Abono cada 15

cucharadita

ponerla necesita1

CÓMO SE alimenta3

2

The instructions works as me-

dium to encorage people to buy

them, its objective is to show

how easy is to take carethe

plant, due that this is a major

reason why people do not buy

them. That is why plants should

be placed on a visible spot, pre-

ferably where the food goes, or

at the exit of a restaurant.

How does it work?



SABÍASQUE Al

SABÍAS

QUE Al comprar

estas produciendo

Plántula

millones de moléculas

de oxígeno semanalamente 10,5

comprar

Estas incentivando la siembre de productos

plántula

Orgánicos

1

5. Tablecarpets



SABÍAS

QUE Al comprar

estas produciendo

Plántula

millones de moleculas

de oxigeno semanalamente 10,5

SABÍASQUE Al comprar

Estas incentivando la siembre de productos

plántula

Orgánicos

1

Approns

Buttons

Truck

WEB PAGE

CD

These web Page is contained in the cd and in it are

explained all the processes of association a fee-

dback for the client.

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Juan Pablo Cruz 300916862Sonia Castiblanco 200520284

Natalia Duarte 200814079

Brand manual campo a la carta

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