Brand Management_Section A_Group 3
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Branding in the Digital Age Group 3 Rosalini Hetvi Himanshu Neha Sayantan Harsh
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Transcript of Brand Management_Section A_Group 3
Agenda
•Digital India in a snapshot•Reasons for need to shift focus •Digital Media Landscape• Taking Action•Changing role of Marketing•Branding in Digital India: The shift
Digital Media Landscape
Digital Presence
Website
Social Mobile
Mobile app
Blogger outreach
Search & Display
Content Marketing Gamification
Orchestrator
Coordinating communication on consumer touch points such as Website, Packaging, Customer Service
Summary
• Block the Funnel Metaphor• Consider – Evaluate – Buy – Enjoy, Advocate, Bond• Design a Customer Experience Plan• Evolving roles for Marketing