Brand Management Tips

Image Management Made Simple

Build a better brand.

Be Aware

Understand who your audience is.

What resonates with them?

Know how the public views your brand.

If you are likeable, you will be more memorable.

Be Authentic

Have strong values.

Your values should align with those of your customers.

Deliver what you promise.

You will lose trust if you don’t.

Be transparent.

When you make mistakes, don't hide them -- correct them.

Be Consistent

Create a brand guidelines document.

Provide your brand colors, typeface, voice, and logos.

Social media guidelines.

What should and shouldn't be posted on social media.

Use an image management system.

Ensure correct, high-quality brand files are used.

Be Proactive

Anticipate potential threats to your brand image.

Take action to prevent the threats and make appropriate adjustments.

Have a vision.

Does your brand have a future? Let’s hope so. Know what you want it to look like.

Grow.

Allow your brand to adapt and maintain relevance.

To learn morevisit Smartimage.com