Your Awesome Brand + Resume Tips

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The 4 P’s of Personal Branding WITH CASEY KNOX + resume tips YOUR BRAND awesome

Transcript of Your Awesome Brand + Resume Tips

The 4 P’s of Personal Branding

WITH CASEY KNOX

+ resume tips

YOUR

BRAND

awesome

It’s someone’s gut feeling about you.

It’s what people connect with, and believe about you.

Your promise, your vision, your values… conveyed.

What’s a

Brand?

PERSONAL

OVERALLconsumers trust

employees and CEOsto get company culture,

product/service, and operations information.

75% of purchasing decisions

are based on emotion.

86% of U.S. HR workers

said that a good online reputation can have a

positive impact on your chances.

Why doesYour Brand Matter?

MY BRAND• Director & Writer at a creative agency • Full-time mom/wife• Board American Advertising Federation & Make-A-Wish• Professional Speaker

22 TIMES THE CHARM1. Babysitter

2. Jelly Bean Mascot @ Jelly Beans Daycare

3. Elf @ Christmas Parties

4. Prize Counter Attendant, Face Painter, Part Rep, Cook @ Clown Alley

5. Soup Maker, Cashier, @ Soup Masters

6. Candy Specialist, Cashier @ Candy Circus

7. Fry Cook, Cashier @ Chick-fil-A

8. Retail Associate @ American Eagle

9. Retail Associate @ Children’s Place

10. Bra Specialist @ Victoria’s Secret

11. Server @ Uno’s Chicago Bar & Grill

12. Server @ Ruby Tuesdays

13. Server @ J Alexander’s

14. Server, Bartender @ Rio Bravo

15. Server @ Texas Roadhouse

16. Marketing Manager @ Texas Roadhouse

17. Bank Teller @ SunTrust

18. Financial Service Rep @ SunTrust

19. Branch Manager @ SunTrust

20. Director of Sales And Marketing @ Marriott

21.Account Exec, Director of Social Media @ AREA203

22.Director, Writer @ Southside Creative Group

What Makes Your BrandAWESOME?

DIGITAL HABITSYour personal brand needs a makeover…

Consistent Message/Story:Bios + Content

Grow your following:Follow, Tag, Comment, Location

Produce value: Entertain, Advocate, Educate

Cool by association: Brands, Causes, Colleagues

OFFLINE HABITSYour personal brand needs a makeover…

Join committees/boards:AAF, Make-A-Wish, SMAC

Volunteer/attend at events:Startup Week Chattanooga, AAF, Political

Attend Conferences: AAF, SXSW, Creative South, TopCon, 99U, CROP

Professional Speaking: Code & Creativity, Drink & Draw, Colleges, Schools, AAF

SIGNSYour brand needs a makeover…

1. On/offline identifiers don’t match

2. Low professional/personal returns

2

What’s Your AwesoME

Brand Style?

How do you see yourself?

The expert.

The self-promoter.

The helping hand.

The networker.

SELFICATION

o Project confidenceo Accepts compliments graciouslyo Positiveo Sees everything as an opportunityo Open to trying new thingso Humbleo Know what they likeo Don’t overcomplicateo Trust their instinctso Accountableo Ability to self reflecto Exhibits self discipline

o Impulsiveo Flirtatious or seductiveo Naïveo Care only about appearanceo Feel entitledo Lack of empathyo Enviouso Competitiveo Extremely sensitive to criticismo Extremely critical of otherso Paranoido Cynicalo Little sense of humor

Self Confidence & Expression Narcissism & Low Self Confidence

#gymselfie

#petselfie

#halfnakedselfie #blurryselfie

#seatbeltselfie

#duckfaceselfie

How do you…

want to be seen?

How do you…

want to be seen?

How do you…

want to be seen?

THE EMOJIFICATION OF LANGUAGE

THE EMOJIFICATION OF LANGUAGE

THE EMOJIFICATION OF LANGUAGE

Let’s play a game!

I’ll Show You Mine, If You Show Me Yours…

Raise your hand first if…

You think you have the most keyboards?

How Do OthersSee You?

GRAPHIC DESIGNER

EDITOR

WEB DEVELOPER

CAT LADY

“Yourbeliefsbecomeyourthoughts,Yourthoughtsbecomeyourwords,Yourwordsbecomeyouractions,Youractionsbecomeyourhabits,Yourhabitsbecomeyourvalues,

Yourvaluesbecomeyourdestiny.”- Gandhi

4 P’s of Personal Branding

Plugged-In

Proactive

Professional

Personable

As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.

Plugged-In.

Tell your story, to guide your human truths.

Proactive.

YourName.com

Your personal brand needs a makeover…

56% of all hiring managers are most impressed by a

candidate’s personal website than anything else.

80% of creative managers want to hire creatives

with a website.

7% of job seekers actually have a personal website.

Wordpress

SquareSpace

Tumblr

GoDaddy

Build a website to showcase your work!

Behance

About.me

Dribbble

Instagram

YourName.com

1. Work (freelance and coursework)2. Purpose/focus3. Contact info4. Some Copy5. Brief bio6. Testimonials7. Social links

Content to include on your personal website

Set the example, rather than being someone else's.

Professional.

Be your friendly self.

Personable.

Your personal brand needs a makeover…

When (if ever) is it okay to associate these things with your personal brand?

• Politics

• Religious beliefs

• Terrorism concerns

• Natural disasters

• Man-made disasters

• Work frustrations

• Relationship woes

• Drunken stuper

• Consumer services/products

Generally Speaking…

Tips #1

Hustle, Hustle, Hustle…

Tips #2

Build a portfolio of work.

Tips #3

Reach out to idols.

Tips #4

Volunteer.

Tips #5

Believe in unicorns.

Tips #6

Learn to be a problemsolver.

Design Resumes

j ess i .chambl iss@gmai l .com _ 256 .996 .7556 _ jessichambliss.com

J E S S I C H A M B L I S S g r a p h i c d e s i g n e r

O B J E C T I V E

To gain exper ience in publ icat ion and ident i ty des ign whi le learning

f rom profess ionals in a co l laborat ive working environment .

S K I L L S

Adobe InDesignAdobe I l lustrator

Adobe PhotoshopAdobe Dreamweaver

C O U R S E W O R K

Ident i ty des ignPubl icat ion des ign

Package des ignPoster des ign

Web des ignTypography

PhotographyI l lustrat ion

re ferences upon request

E D U C A T I O N

Auburn Univers i ty, Auburn, ALBachelor of F ine Arts in Graphic DesignAntic ipated graduat ion : May 2016Major GPA: 3 .9 | Cumulat ive GPA: 3 .9

Ire land Study Abroad | S P R I N G 2 0 1 5

A W A R D S

Birmingham City Flag Redesign Winner | FA L L 2 0 1 5Gold Award for Publ icat ion Design in Auburn Univers i ty Graphic Design Student Show, se lected by juror Ann Wil loughby | S P R I N G 2 0 1 6Graphic Design Studio Award Image I | FA L L 2 0 1 4 Typographics I | FA L L 2 0 1 3 Product ion Processes | FA L L 2 0 1 3 Auburn Univers i ty Graphic Design Student Show >> 2 0 1 4 poster des ign , publ icat ion des ign , typography >> 2 0 1 5 ident i ty des ign , book cover des ign , poster des ign >> 2 0 1 6 ident i ty des ign , publ icat ion des ign , poster des ign , photographyAuburn Univers i ty Dean’s Lis t | 2 0 1 3 , 2 0 1 4 , 2 0 1 5Drawing Invi tat ional Exhibi t ion | S P R I N G 2 0 1 3

W O R K E X P E R I E N C E

Widgets & StoneCHATTANOOGA, TNIntern | S U M M E R 2 0 1 5Ident i ty des ign, Publ icat ion des ign, Poster des ign, Interface des ign, Web management

Accel GraphicsFORT PAYNE, ALIntern | S U M M E R 2 0 1 4Ident i ty des ign, poster des ign, research

El izabeth’s Closet FORT PAYNE, ALSales manager | S U M M E R 2 0 1 2 , 2 0 1 3Sales , d isplay des ign, s tyl ing

A C T I V I T I E S

Phi Kappa Phi Honor Society | 2 0 1 5Col lege Student Ambassador | 2 0 1 4 , 2 0 1 5AIGA Auburn Univers i ty Student Chapter | 2 0 1 4 , 2 0 1 5 Moth Talks Coordinator | 2 0 1 5 >> s tudent- in i t iated forums discuss ing des ignTau Sigma Nat ional Honor Society | 2 0 1 3 , 2 0 1 4 , 2 0 1 5Studio 5 Art History Student Group | 2 0 1 3 , 2 0 1 4

Design Resumes

CONTACTSKILLS

VOLUNTEER WORK

EXPERIENCE

Design Intern | Liberty in North Korea

Summer 2014

This international non-profit organization is respected for

it’s progressive and creative approaches to communication

and awareness campaigns. I worked side by side with the

creative director and staff designers. Projects included

campaign websites, merchandise, brand materials for our

chapters, and social media content.

Designer | FourDesign

2015 - present

As one of 10 designers for this student-run design agency,

I designed and collaborated on various web, print, and

illustration projects for local clients.

Media Director | InterVarsity VT

2015 - present

As Media Director, I design and send out a weekly e-letter

as well as design promotional material, such as flyers,

posters, and logos, for events and conferences.

Freelance Designer

2013 - present

Projects include branding, event posters, logos, business

cards, and T-shirts for various clients.

Make a Mark Roanoke

March 2015

Participated in a 12 hour design-a-thon for charity. I

assisted in the redesign of a website for a volunteer run

camp for girls in Roanoke.

Radford Coffee Company

March 2016 - present

Volunteer at a local, non-profit coffee shop dedicated to

building up the community of Rio Coco, the river that is

the boundary line between Nicaragua and Honduras.

Able to work in both Mac and Windows

Extensive knowledge of the Adobe Creative Suite

Watercolor, illustration, and hand-lettering

Microsoft Office, Powerpoint, and Excel

Working knowledge of HTML/CSS3

703-939-7962

beccazimmerman.com

[email protected]

references available upon request

EDUCATION & HONORS

Virginia Tech

Blacksburg, VA - expected May 2016

BFA Visual Communication Design

GPA: in-Major: 3.8 Overall: 3.71

West Springfield High School

Springfield, VA - Jun 2012

GPA: 3.9

Deans List - 7 Semesters

BECCA ZIMMERMANGraphic Designer

Design Resumes

Community Involvment

True You - Winter 2013 to PresentFac i l i ta tor and member of a per sona l deve lopment and l i fe- t r ans format ion retreat progr am.

Caitlin Elizabeth Foll5873 Lake Resort Terr, APT D305 •Chattanooga, TN 37415 • (423) 305-4331 • [email protected] • www.folldesignandphotography.com

Objective

Seeking Full Time Graphic Design Position

Graphic Design Experience

GRAPHIC DESIGNER, MOTIONVIEW SOFTWARE; HIXSON, TN -- APRIL 2014-OCTOBER 2014Full-time Graphic Designer for Motion View Software. In charge of creating or modifying marketing items such as

advertisments, emailings, brochures, catalogs, etc. Also did some website layouts and a animated marketing video as well.

GRAPHIC PRODUCTION ARTIST, GRAPHIC SOLUTIONS; HIXSON, TN -- OCTOBER 2014- PRESENTFull-time Graphic Production Artist for Graphic Solutions. In charge of printing many different types of jobs

from banners to small decals. I also from time to time set up proofs or create graphics for customers.

GRAPHIC DESIGN INTERNSHIP, CHAMBER OF COMMERCE; ATCHISON, KS -- SUMMER 2013Worked for 5 weeks as a graphic design intern and put in a total of 150 hours. Projects included photography shoots,

designing travel itinerary brochures, designing the visitor’s guide for the city, and a marketing campaign for a major

city event - - Taste of Atchison.

Education

Southern Adventist University, Collegedale, Tennessee-- B.S. Graphic Design, Graduated May 2014

References available upon Request

Skills

Work Experience

CIRCULATION DESK WORKER, MCKEE LIBRARY; COLLEGEDALE, TENNESSEE -- Fall 2009- JULY 2014Working 10+ hours a week at circulation desk; responsibilities include opening/closing library, assisting students

in finding books and information, answering phone calls and transferring calls and/or answering questions, assisting

students with library computers.

SALES ASSOCIATE, BATH AND BODY WORKS; OTTUMWA, IOWA -- JUNE 2010-JULY 2011Demonstrated skill in sales by welcoming customers, assisting them in finding products, answering questions, and

explaining current sales. Operated the cash register for sales and/or returns. Assisted during floor sets by removing

old signage and setting up new displays. Restocked shelves during slow times.

Design Resumes

Video Resume

Casey Knox Managing Director & Writer

SouthsideCreative.com

[email protected]

about.me/caseyknox@CaseyMaeKnox@SthsideCreative