Brand Leader Report · Summary Analysis • Cisco captures WAN Optimization Market Leader Award for...
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WAN Optimization Brand Leader Report February 2012 Brand201203- Copyright © 2012 IT Brand Pulse
Transcript of Brand Leader Report · Summary Analysis • Cisco captures WAN Optimization Market Leader Award for...
WAN OptimizationBrand Leader Report
February 2012
Brand201203- Copyright © 2012 IT Brand Pulse
Table of Contents1. WAN Optimization Brand Leader Survey Methodology Page 3
2. WAN Optimization Brand Leader Summary Analysis Page 4
3. WAN Optimization 2012 Market Leader Bar Chart Page 7
4. WAN Optimization 2012 Price Leader Bar Chart Page 9
5. WAN Optimization 2012 Performance Leader Bar Chart Page 11
6. WAN Optimization 2012 Reliability Leader Bar Chart Page 13
7. WAN Optimization 2012 Service and Support Leader Bar Chart Page 157. WAN Optimization 2012 Service and Support Leader Bar Chart Page 15
8. WAN Optimization 2012 Innovation Leader Bar Chart Page 17
9. WAN Optimization 2011/2012 Market Leader Bar Chart Page 19
10. WAN Optimization 2011/2012 Price Leader Bar Chart Page 20
11. WAN Optimization 2011/2012 Performance Leader Bar Chart Page 21
12. WAN Optimization 2011/2012 Reliability Leader Bar Chart Page 22
13. WAN Optimization 2011/2012 Service and Support Leader Bar Chart Page 23
14. WAN Optimization 2011/2012 Innovation Leader Bar Chart Page 24
15. WAN Optimization 2012 Brand Leader Survey Data Page 25
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WAN OptimizationBrand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product categories using surveys with at least 100 respondents.
• The WAN Optimization Brand Leader Survey was conducted in February, 2012 and published in February, 2012.– Respondents were solicited from approximately 1 million members of
100 on-line IT groups, and from the IT Brand Pulse end-user database.100 on-line IT groups, and from the IT Brand Pulse end-user database.– One hundred seventy-two IT Pros completed this survey.– Responses were collected using an on-line survey engine.
• In each part respondents were provided with a list of vendors and asked six questions:1. Who do you perceive as the WAN Optimization market leader?
2. Who do you perceive as the WAN Optimization price leader?
3. Who do you perceive as the WAN Optimization performance leader?
4. Who do you perceive as the WAN Optimization reliability leader?
5. Who do you perceive as the WAN Optimization service & support leader?
6. Who do you perceive as the WAN Optimization innovation leader?
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Summary Analysis
• Cisco captures WAN Optimization Market Leader Award for 2nd Consecutive Year
– Cisco dominated voting with almost twice as many respondents choosing the company as the WAN Optimization Market Leader over second place Riverbed. In turn, Riverbed was chosen by over twice as many respondents who selected third place F5.
• Cisco sweeps all six brand leader categories
– In the 2011 survey, Cisco won five of six categories, with Riverbed walking away with the Innovation award. In 2012, Cisco captured all six awards by being selected as the WAN Optimization Market, Price, Performance, Reliability, Service & Support, and Innovation Leader.
• Cisco seizes Innovation Leader Award from 2011 Award Winner, Riverbed• Cisco seizes Innovation Leader Award from 2011 Award Winner, Riverbed
– Cisco introduced a major refresh of their WAAS product line in November 2011, including new router blades, appliances and virtual WAAS software. Apparently IT professionals have taken notice as Cisco unseated Riverbed as the WAN Optimization Innovation Leader in 2012.
• Riverbed is clear runner-up; placing 2nd in five categories
– While Riverbed is still the market share leader, Cisco stalled Riverbed market share growth in the second half of 2011, and is winning the battle for brand leadership. Riverbed placed second in every category of brand leadership, except price.
• Juniper picked Second for Price Leadership and Citrix in Third for Innovation
– It is notable that Juniper ran second for WAN Optimization Price Leadership as they overtook Riverbed, who tied for first with Cisco last year. IT professionals also recognized the innovative products Citrix has recently delivered with Cisco, by selecting the company third in the race for Innovation leader.
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2012 Survey Results
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Storage VirtualizationNovember 2010
30.0%
35.0%
40.0%
45.0%
50.0%
Market LeaderWAN Optimization Brand Leader Survey: February 2012
Who do you perceive as the market leader in WAN Optimization?
Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
Market Leader 4.7% 1.2% 45.3% 6.4% 0.0% 0.0% 9.3% 0.0% 5.2% 25.0% 1.2% 1.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
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WAN Optimization?
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Blade ServerOctober 2010
Blade ServersOctober 2010
Price LeaderWAN Optimization Brand Leader Survey: February 2012
15.0%
20.0%
25.0%
Who do you perceive as the price leader in WAN
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Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
Price Leader 9.3% 1.7% 21.6% 12.8% 1.2% 1.7% 8.1% 0.6% 17.4% 15.7% 4.1% 5.8%
0.0%
5.0%
10.0%
leader in WAN Optimization?
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Blade ServersOctober 2010
Performance Leader WAN Optimization Brand Leader Survey: February 2012
25.0%
30.0%
35.0%
40.0%
45.0%
Who do you perceive as the performance leader in WAN Optimization?
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Blue Coat
Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak
Other
Performance Leader 4.1% 0.0% 40.1% 8.7% 0.0% 0.6% 8.7% 0.0% 9.9% 23.3% 1.7% 2.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0% Optimization?
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Blade ServersNovember 2010
Storage VirtualizationNovember 2010
Reliability LeaderWAN Optimization Brand Leader Survey: February 2012
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Who do you perceive as the reliability leader in WAN Optimization?
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Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
Reliability Leader 3.5% 0.6% 46.0% 8.1% 0.0% 1.2% 12.2% 0.0% 8.1% 17.4% 1.2% 1.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
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Blade ServersOctober 2010Blade ServersNovember 2010
Service and Support LeaderWAN Optimization Brand Leader Survey: February 2012
40.0%
50.0%
60.0%
Who do you perceive as the
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Blue Coat
Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak
Other
Service & Support Leader 1.2% 0.6% 51.2% 7.0% 0.0% 0.6% 8.1% 0.0% 8.7% 18.0% 1.2% 3.4%
0.0%
10.0%
20.0%
30.0%perceive as the service and support leader in WAN Optimization?
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Blade ServersOctober 2010
Innovation LeaderWAN Optimization Brand Leader Survey: February 2012
20.0%
25.0%
30.0%
Who do you perceive as the innovation leader in WAN Optimization?
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Blue Coat Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak
Other
Innovation Leader 5.8% 0.6% 27.4% 11.6% 2.3% 1.2% 8.1% 1.7% 7.6% 23.8% 5.8% 4.1%
0.0%
5.0%
10.0%
15.0%
2011 versus 2012
Market LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
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Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
2011 6.5% 0.0% 42.3% 5.7% 0.8% 0.0% 7.3% 0.0% 6.5% 28.5% 0.8% 1.6%
2012 4.7% 1.2% 45.3% 6.4% 0.0% 0.0% 9.3% 0.0% 5.2% 25.0% 1.2% 1.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Price LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012
15.0%
20.0%
25.0%
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Blue Coat Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver
PeakOther
2011 8.9% 1.6% 22.8% 4.1% 0.8% 0.8% 13.8% 0.8% 17.1% 22.8% 3.3% 3.2%
2012 9.3% 1.7% 21.6% 12.8% 1.2% 1.7% 8.1% 0.6% 17.4% 15.7% 4.1% 5.8%
0.0%
5.0%
10.0%
Performance Leader WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
25.0%
30.0%
35.0%
40.0%
45.0%
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Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
2011 4.9% 0.0% 32.5% 3.3% 0.0% 0.8% 14.6% 0.8% 9.8% 28.5% 1.6% 3.2%
2012 4.1% 0.0% 40.1% 8.7% 0.0% 0.6% 8.7% 0.0% 9.9% 23.3% 1.7% 2.9%
0.0%
5.0%
10.0%
15.0%
20.0%
Reliability LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012
30.0%
40.0%
50.0%
60.0%
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Blue
CoatCerteon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed
Silver
PeakOther
2011 3.3% 0.0% 48.8% 0.8% 0.0% 0.8% 13.0% 0.0% 8.1% 22.8% 0.8% 1.6%
2012 3.5% 0.6% 46.0% 8.1% 0.0% 1.2% 12.2% 0.0% 8.1% 17.4% 1.2% 1.7%
0.0%
10.0%
20.0%
30.0%
Service and Support LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012
30.0%
40.0%
50.0%
60.0%
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Blue Coat Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak
Other
2011 4.1% 0.0% 49.7% 4.9% 0.0% 0.0% 7.3% 0.8% 8.1% 21.1% 1.6% 2.4%
2012 1.2% 0.6% 51.2% 7.0% 0.0% 0.6% 8.1% 0.0% 8.7% 18.0% 1.2% 3.4%
0.0%
10.0%
20.0%
30.0%
Innovation LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012
20.0%
25.0%
30.0%
35.0%
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Blue Coat Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver
PeakOther
2011 6.5% 1.6% 22.0% 7.3% 0.0% 0.8% 15.4% 0.0% 12.2% 31.0% 0.8% 2.4%
2012 5.8% 0.6% 27.4% 11.6% 2.3% 1.2% 8.1% 1.7% 7.6% 23.8% 5.8% 4.1%
0.0%
5.0%
10.0%
15.0%
WAN Optimization Brand Leader Survey Data February 2011 vs. February 2012
WAN OptimizationBlue Coat
Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak
Other Total
February 2012
Market Leader 4.7% 1.2% 45.3% 6.4% 0.0% 0.0% 9.3% 0.0% 5.2% 25.0% 1.2% 1.7% 100%
Price Leader 9.3% 1.7% 21.6% 12.8% 1.2% 1.7% 8.1% 0.6% 17.4% 15.7% 4.1% 5.8% 100%
Performance Leader
4.1% 0.0% 40.1% 8.7% 0.0% 0.6% 8.7% 0.0% 9.9% 23.3% 1.7% 2.9% 100%
Reliability Leader 3.5% 0.6% 46.0% 8.1% 0.0% 1.2% 12.2% 0.0% 8.1% 17.4% 1.2% 1.7% 100%
Service & 1.2% 0.6% 51.2% 7.0% 0.0% 0.6% 8.1% 0.0% 8.7% 18.0% 1.2% 3.4% 100%
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Service & Support Leader
1.2% 0.6% 51.2% 7.0% 0.0% 0.6% 8.1% 0.0% 8.7% 18.0% 1.2% 3.4% 100%
Innovation Leader 5.8% 0.6% 27.4% 11.6% 2.3% 1.2% 8.1% 1.7% 7.6% 23.8% 5.8% 4.1% 100%
February 2011
Market Leader 6.5% 0.0% 42.3% 5.7% 0.8% 0.0% 7.3% 0.0% 6.5% 28.5% 0.8% 1.6% 100%
Price Leader 8.9% 1.6% 22.8% 4.1% 0.8% 0.8% 13.8% 0.8% 17.1% 22.8% 3.3% 3.2% 100%
Performance Leader
4.9% 0.0% 32.5% 3.3% 0.0% 0.8% 14.6% 0.8% 9.8% 28.5% 1.6% 3.2% 100%
Reliability Leader 3.3% 0.0% 48.8% 0.8% 0.0% 0.8% 13.0% 0.0% 8.1% 22.8% 0.8% 1.6% 100%
Service & Support Leader
4.1% 0.0% 49.7% 4.9% 0.0% 0.0% 7.3% 0.8% 8.1% 21.1% 1.6% 2.4% 100%
Innovation Leader 6.5% 1.6% 22.0% 7.3% 0.0% 0.8% 15.4% 0.0% 12.2% 31% 0.8% 2.4% 100%
About the AuthorsCheryl Parker Director and Senior Analyst, End User Research
Cheryl Parker oversees the End User Research practice for IT Brand Pulse. Cheryl and her team conduct IT Brand Leader surveys, custom research, focus groups, and technical product/ customer satisfaction surveys, as well as compile product databases. Cheryl has spent more than 20 years in sales/marketing/research, and is a former reporter/sportswriter for the Los Angeles Times.
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Tom HammelAnalyst, End User Research
With a dynamic background in writing, academic research, and online publishing and services, Tom serves as an analyst on IT Brand Pulse's End User Research team. While closely tracking developments in the IT industry, Tom produces Brand Leader Survey reports and commentary on game-changing shifts in the market.
