brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the...

53
BRAND IDENTITY

Transcript of brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the...

Page 1: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

brand identity

Page 2: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

a feeling

an associationan image

an experience

a guarantee

a story

a relationshipa promise

Page 3: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive
Page 4: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive
Page 5: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive
Page 6: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive
Page 7: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

Consistency Concentration Credibility

the 3C’s of branding

Consistency Clarity Constancy

Page 8: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

Identity style guide

Page 9: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

ColorTypography

ImagesLogo/Brandname

Page 10: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRAND

Page 11: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRAND

Page 12: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRAND

Page 13: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRAND

Page 14: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRANDBRAND

Page 15: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

BRANDBRAND

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BRANDBrand

Page 17: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

December 2008

2

1 Introduction 3

2 Corporate Design Elements Brand Switzerland 18

3 Application Design Elements Brand Switzerland 51

4 Bilateral Projects 96

5 Logo Applications for Subsidised Activities 139

6 Logo Applications for Partner Organisations 147

7 Major International Events 154

Table of Contents

Page 18: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

Corporate Identity ManualSwitzerlandDecember 2008

Page 19: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

11

December 2008Introduction

Based on the above-mentioned criteria, the brand image of the future has been defined after extensive screening and evaluation of the present brand image.

The aspired future brand image condenses the brand elements to a more compact, active brand with more communicative impact. It focuses on two core messages that contain the relevant accomplishments described above, yet with an innovative, active aspect added to them.

The accomplishments self-determination and secure future position the brand very uniquely and favourably in a highly individualised and highly insecure world. The messages define the relevant content of the communication abroad.

The focus on these two accomplishments draws the picture of a confident brand with a strong position in the international context. This attitude is also reflected in the sections values & character and appearance. It determines the tonality and the visual style of the country communication abroad.

1.3.2.2 Brand AnalysisIdentity

Future Brand Image

Values & CharacterA

cco

mpl

ishm

ents

Appearance

Self-determination

Secure future

Trustworthy

Premium quality

Authentic

Alpine habitat

Swiss Cross

Red and white

People

Page 20: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

11

December 2008Introduction

Based on the above-mentioned criteria, the brand image of the future has been defined after extensive screening and evaluation of the present brand image.

The aspired future brand image condenses the brand elements to a more compact, active brand with more communicative impact. It focuses on two core messages that contain the relevant accomplishments described above, yet with an innovative, active aspect added to them.

The accomplishments self-determination and secure future position the brand very uniquely and favourably in a highly individualised and highly insecure world. The messages define the relevant content of the communication abroad.

The focus on these two accomplishments draws the picture of a confident brand with a strong position in the international context. This attitude is also reflected in the sections values & character and appearance. It determines the tonality and the visual style of the country communication abroad.

1.3.2.2 Brand AnalysisIdentity

Future Brand Image

Values & CharacterA

cco

mpl

ishm

ents

Appearance

Self-determination

Secure future

Trustworthy

Premium quality

Authentic

Alpine habitat

Swiss Cross

Red and white

People

40

December 2008Corporate Design Elements Brand Switzerland

Style

Images within the CI Switzerland are characterised by their natural style. Landscapes and situations taken from everyday Swiss life convey an image of authenticity and believeability, as well as an image of a country where high quality matters. For this reason, photos must not be artificially changed or manipulated. Poor quality pictures must not be used.

Colours

Wherever possible, images should contain Switzerland’s national colours, red and white. They should be part of a natural context, for example in back- grounds, clothing or accessories. They should never give the impression of having been added to the picture artificially.

2.5 Visual World / Photography

Page 21: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

11

December 2008Introduction

Based on the above-mentioned criteria, the brand image of the future has been defined after extensive screening and evaluation of the present brand image.

The aspired future brand image condenses the brand elements to a more compact, active brand with more communicative impact. It focuses on two core messages that contain the relevant accomplishments described above, yet with an innovative, active aspect added to them.

The accomplishments self-determination and secure future position the brand very uniquely and favourably in a highly individualised and highly insecure world. The messages define the relevant content of the communication abroad.

The focus on these two accomplishments draws the picture of a confident brand with a strong position in the international context. This attitude is also reflected in the sections values & character and appearance. It determines the tonality and the visual style of the country communication abroad.

1.3.2.2 Brand AnalysisIdentity

Future Brand Image

Values & CharacterA

cco

mpl

ishm

ents

Appearance

Self-determination

Secure future

Trustworthy

Premium quality

Authentic

Alpine habitat

Swiss Cross

Red and white

People

41

December 2008Corporate Design Elements Brand Switzerland

2.5 Visual World / Photography

Composition/Content

Every picture should tell a little story. Create suspense in the composition of the picture by using contrasts (small/large, close/far, bright/dark, etc.), special angles or an unusual focus.

Show a lively picture of a modern, active Switzerland in all the segments of today’s life from contemporary architecture to traditional customs and from natural spectacles to nano- technology.

Avoid the ordinary and obvious.

Page 22: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

11

December 2008Introduction

Based on the above-mentioned criteria, the brand image of the future has been defined after extensive screening and evaluation of the present brand image.

The aspired future brand image condenses the brand elements to a more compact, active brand with more communicative impact. It focuses on two core messages that contain the relevant accomplishments described above, yet with an innovative, active aspect added to them.

The accomplishments self-determination and secure future position the brand very uniquely and favourably in a highly individualised and highly insecure world. The messages define the relevant content of the communication abroad.

The focus on these two accomplishments draws the picture of a confident brand with a strong position in the international context. This attitude is also reflected in the sections values & character and appearance. It determines the tonality and the visual style of the country communication abroad.

1.3.2.2 Brand AnalysisIdentity

Future Brand Image

Values & CharacterA

cco

mpl

ishm

ents

Appearance

Self-determination

Secure future

Trustworthy

Premium quality

Authentic

Alpine habitat

Swiss Cross

Red and white

People

Page 23: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

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December 2008Corporate Design Elements Brand Switzerland

Logo Elements

Two elements compose the Logo Switzerland: the white cross on a red background (the Swiss national emblem) and the text “Switzerland.” in the language of the country where the logo is used. These two elements can not be separated.

Note:

The word “Switzerland” in the specific language is always followed by a full stop, except for applications in languages normally not using punctuation marks (Chinese, Japanese, Thai etc.). The word Switzerland is written in Helvetica font (see 2.1.2 Logo Font).

2.1 Logo Switzerland

Switzerland.

Page 24: brand identity - staff.anbe/forelasning.pdf · 11 Introduction December 2008 Based on the above-mentioned criteria, the brand image of the future has been defined after extensive

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December 2008Corporate Design Elements Brand Switzerland

Logo Elements

Two elements compose the Logo Switzerland: the white cross on a red background (the Swiss national emblem) and the text “Switzerland.” in the language of the country where the logo is used. These two elements can not be separated.

Note:

The word “Switzerland” in the specific language is always followed by a full stop, except for applications in languages normally not using punctuation marks (Chinese, Japanese, Thai etc.). The word Switzerland is written in Helvetica font (see 2.1.2 Logo Font).

2.1 Logo Switzerland

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December 2008Corporate Design Elements Brand Switzerland

Proportions

The two elements of Logo Switzerland are arranged in a fixed proportion and design. Do not separate the elements. The grid shown provides the proper proportion and layout of the logo. Scaling the logo up or down is allowed (minimum size 10 mm in print and 60 pixel in online media).

2.1 Logo Switzerland

5 567 7

2.5

5

5

5

7

7

6 30

The Swiss emblem consists of 30 × 30 units.

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December 2008Corporate Design Elements Brand Switzerland

Exclusion Zone

Maintain a consistent exclusion zone around the Logo Switzerland, as shown. This space represents the minimum distance between the logo and any other design element or text.

The minimum distance to be maintained around the Logo Switzerland measures 2 x around the logo whatever the size of the logo may be.

1 x = height of the word mark2 x = minimum distance

Rule of thumb:

Minimum distance = 2 × height of word mark

2.1 Logo Switzerland

1 x

1 x

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December 2008

Do not display the Logo Switzerland with alternative colours, additional borders, distorted text or on coloured backgrounds (except red backgrounds) or other fonts.

Logos must be taken from the original image file provided. Only the size of the logo may be changed while maintaining the proper proportions.

Corporate Design Elements Brand Switzerland

2.2.3 Logo UsageDon’ts

Switzerland

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December 2008Application Design Elements Brand Switzerland

3.3.1 AdvertisingNewspaper Ad

Without Partner / Sponsor Logos

If an advertisement does not have partner or sponsor logos and proper colour printing can be guaranteed, use a red background. Pay special attention to the colour palette out- lined in chapter 2 to avoid any colour inconsistencies. Use a white border around all photos, graphics and coloured backgrounds.

The Logo Switzerland is displayed on the bottom right, the Logo Confederation on the bottom left.

The URL is placed underneath the Logo Confederation. Headline

Subheadline

Cu puto omnium antiopam vix, mel erant maiestatis te. Vidit ludus necessitatibus ea vis, eu enim agavimia cum ei malo-

rum maluisset. Virtute debitis vim ex. Ut duo idque rationibus, ut eam porconcludaturquet meis eloquentiam eam, id cum

eligendi molestiae ctior at his, novum legendos dignissim temea intellega mdeb.

www.swissworld.org

3 X

3 X

3 X

3 X

3 X 3 X3 X 3 X6 X3 X

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December 2008

Without Partner / Sponsor Logos

If there are no partner / sponsor logos to display on the poster, use a red background. Pay special attention to the colour palette outlined in chapter 2 to avoid any colour inconsistencies. Use a white border around all photos, graphics and coloured backgrounds.

The Logo Switzerland is displayed on the bottom right, the Logo Confederation on the bottom left. The URL is placed underneath the Logo Confederation.

Application Design Elements Brand Switzerland

3.3.2 AdvertisingPoster

HeadlineSubheadline

www.swissworld.org

3 X

3 X

3 X

3 X 3 X 3 X 3 X 3 X6 X

3 X

6 X

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Tänk på att frizonen är ett minimum; ju mer fri yta som finns runt logotypen, desto tydligare framträder den.

25%

25%

25%

25%

100%

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TYPOGRAFIGR

AFI

SK M

AN

UA

L FÖ

R S

TO

CK

HO

LMS

STA

D. V

ERSI

ON

2.0

. 200

9

Utvalda teckensnitt och speciell typografi är också en viktig del för Stockholms stad visuella identitet. Vår information ska vara tydlig, lättillgänglig och lätt att känna igen. Därför har vi två utvalda tecken-­snitt som ska användas i all skriven text – Gill Sans och Times New Roman. Båda är erkänt lättlästa och kompletterar varandra för olika syften.

På våra webbplatser använder vi teckensnitt an-­passade för skärm. Läs mer på sidan 154.

Times New Roman passar att använda i de flesta sammanhang, i första hand till brödtexter.

Gill Sans används till rubriker, ingresser och andra korta texter, samt för avsändar-­ och kontaktinfor-­

mation i trycksaker, presentationsmaterial och kontorstryck. Typsnittet används även i tabeller, diagram och bildtexter.

Lämplig storlek för brödtext är 9–12 punkter (synskadades riksförbund rekommenderar 12–14 punkter) och 7–9 punkter för adressuppgifter.

VÅRA TECKENSNITT

Våra teckensnitt ger dig möjlighet att skapa lättlästa och kommunikativa textlayouter för Stockholms stad.

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TYPOGRAFIGR

AFI

SK P

RO

FIL

FÖR

ST

OC

KH

OLM

S ST

AD

. VER

SIO

N 2

.0. 2

009

GILL SANS

Gill Sans används till rubriker, mellanrubriker, ingresser samt i kortare brödtexter i allt från vi-­sitkort till trycksaker och annonser. Den variant av Gill Sans som finns installerad hos Stockholms stad heter Gill Sans MT (Monotype) och i Normal, Kursiv, Fet och Fet Kursiv.

Teckensnitten Gill Sans Book, Book Italic, Heavy samt Heavy Italic kan användas vid produktioner som sker genom någon av våra externa leveran-­törer. Till exempel vid produktion av reklam-­

kampanjer, trycksaker eller vid produktion av skyltar.

De kursiverade stilarna kan användas för att fram-­häva vissa ord eller stycken.

Använd Gill Sans till rubriker och i kortare brödtexter.

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HISTORIA GILL SANSGill Sans är tecknat av Eric Gill och tillverkat av Monotype Corp. mellan 1928 och 1930.

Londons tunnelbana, är Gill Sans uppskattat för sin elegans och stora användbarhet.

Gill Sans användes första gången av London & North East Railway och senare av British Railways. Det har även använts mycket av flera svenska företag, bland andra SAAB och NCC.

a B O O Kc d e f g h i j k l m n o p q r s t u v 012 3

a B O O K c d e f g h I TA L I C j k l m n o p q r s t u v 0123

a b c d e f g h i j k l m N O R M A L p q r s t u v 012 3

a b c d e f g h i j K U R S I V l m n o p q r s t u v 0123

a b c d e F E T h i j k l m n o p q r s t u v 012 3

a b c d e F ETg h i j K U R S I V l m n o p q r s t u v 0123

a bcde fgHE AV Yi jk lm nopq rst uv 0123

abc de fgHE AV YITAL IC jk lmno p q r s t u v 0123

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TYPOGRAFIGR

AFI

SK P

RO

FIL

FÖR

ST

OC

KH

OLM

S ST

AD

. VER

SIO

N 2

.0. 2

009

TIMES NEW ROMAN

Times New Roman är det teckensitt som är valt till längre brödtexter i all vår kommunikation. Både i det som produceras internt;; brev, rapporter med mera, samt i det som produceras för externt bruk, exempelvis annonser och trycksaker.

Times New Roman Kursiv och Fet Kursiv kan an-­vändas för att framhäva vissa ord eller stycken.

Times New Roman använder vi till längre brödtexter i all vår kommunikation.

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HISTORIA TIMESTimes, eller Times Roman, eller Times New Roman, är världens kanske mest använda teckensnitt. Den ursprungliga versionen skapades av Victor Lardent för Stanley Morison i London år 1931. Namnet sammanfaller med beställaren, Londontidningen Times, som började använda teckensnittet den 3 oktober 1932. Ett kännetecken för Times är att det tar väldigt liten horisontell plats, och det har därför varit populärt även bland andra tidningar då man har kunnat spara papper.Huruvida teckensnittets namn är Times, Times Roman eller Times New Roman kan diskuteras. Times används egentligen inte alls, Times Roman är det namn som Linotype har registrerat och Times New Roman är registrerat av Monotype. Den ursprungliga designen gjordes av Monotype, och den har därefter licensierats till Linotype som i sin tur har licensierat den vidare till bl.a. Apple och Adobe.

a b c d efg h ij k l m NO R M A L o p q r s t uv 012 3

a b c d efg h ij K U R SI V l m n o p q r s t uv 012 3

abcdeFETgh ijk lmnopqr s t uv0123

ab cd eFETgh i jKURSIV lmnopq r s t uv 0123

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Stockholms stadStockholms stad fick sina stadsrättigheter omkring år 1250. Stadens vapen, S:t Erik, föreställer kung Erik Jevardsson, som valdes till kung år 1150. Sedan år 1376 återfinns han som stadens symbol. Stockholm – Sveriges huvudstad – har omkring 794.000 invånare och styrs av kommunfullmäktige som består av 101 ledamöter. Staden hade cirka 47.000 anställda inom olika förvaltningar och bolag vid årskiftet 2007/2008.

Stockholms stads miljöförvaltning svarar för tillsynen av den yttre och inre miljön i staden. Miljöförvaltningen kontrollerar stadens livsmedelshantering, bostadshygien, offentliga lokaler och miljöfarlig verksamhet. Till förvaltningens uppgifter hör också luftövervakning, bullerbekämpning, djurskyddsfrågor samt planering och samordning inom miljöskyddsområdet.

GILL SANS FET /HEAVY

GILL SANS NORMAL /BOOK

TIMES NEW ROMAN KURSIV

TIMES NEW ROMAN NORMAL

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9–12 punkters textstorlek 10 ord per rad eller 50–60 tecken Fet & kursiv stil sparsamt Sparsam användning av VERSALER Använd breda marginaler Svart text för ökad läsbarhet Vit text minskar läsbarheten

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PANTONE109

PANTONE285

PANTONEBLACK

PANTONE 106

PANTONE 121

PANTONE 130

PANTONE 283

PANTONE 299

PANTONE 2955

PANTONE COOL GRAY 4

PANTONE COOL GRAY 8

PANTONE COOL GRAY 11

PANTONE 185 PANTONE 369

Om du har frågor om färgerna, kontakta kommunikationsstaben, stadsledningskontoret på telefon 508 29 000 eller [email protected].

KOM

PLEM

ENT

FÄR

GER

GR

UN

DFÄ

RG

ER

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PMS=Pantone Match-ing System. Används vid dekor-färgstryck. Det är vanligt att kombinera en dekorfärg med fyrfärgs-tryck för att säkerställa att färgen i en logotyp framställs exakt. PMS används bland annat vid tryck av visitkort.

CMYK=Cyan, Magenta, Yellow och K (svart). Används vid fyrfärgstryck i exempelvis annonser, trycksaker och affischer. CMYK-färger beskrivs med en procentangivelse för varje färg.

RGB=Röd, Grön och Blå. Används vid inläsning av en färgbild. Även de kulörer som datorns skärm återger. RGB har en större färgrymd än CMYK. RGB-färger beskrivs med ett värde, 0-255, för varje färg.

HEX=Hexadecimal. Är webbsäkra färger.

NCS=Natural Color System. Används på fordon, för färg på väggar och märkning av kläder.

PMS C: 109

PMS U: 108

CMYK: 0-9-94-0

RGB: 255-223-28

HEX: FFCC33

NCS: S 0580-Y

PANTONE 109

PMS C: 285

PMS U: 285

CMYK: 91-43-0-0

RGB: 0-111-178

HEX: 0066CC

NCS: S 2070-R90B

PANTONE 285

PMS C: BLACK

PMS U: BLACK

CMYK: 0-0-0-100

RGB: 0-0-0

HEX: 000000

NCS: S 9000-N

PANTONE BLACK

PMS C: 106

PMS U: 106

CMYK: 0-2-69-0

RGB: 255-239-111

HEX: FFFF66

NCS: S 0550-G90Y

PANTONE 106

PMS C: 283

PMS U: 283

CMYK: 35-9-0-0

RGB: 159-203-237

HEX: 99CCFF

NCS: S 0540-R90B

PANTONE 283

PMS C: COOL GRAY 4

PMS U: COOL GRAY 4

CMYK: 0-0-0-20

RGB: 204-204-204

HEX: CCCCCC

NCS: S 2500-N

PANTONE COOL GRAY 4

PMS C: 121

PMS U: 113

CMYK: 0-11-69-0

RGB: 255-222-108

HEX: FFCC66

NCS: S 0550-Y

PANTONE 121

PMS C: 299

PMS U: 2995

CMYK: 85-19-0-0

RGB: 0-157-220

HEX: 0099CC

NCS: S 1060-B

PANTONE 299

PMS C: COOL GRAY 8

PMS U: COOL GRAY 8

CMYK: 0-0-0-40

RGB: 153-153-153

HEX: 999999

NCS: S 4000-N

PANTONE COOL GRAY 8

PMS C: 130

PMS U: 129

CMYK: 0-30-100-0

RGB: 250-187-0

HEX: FFCC00

NCS: S 1070-Y20R

PANTONE 130

PMS C: 2955

PMS U: 2945

CMYK: 100-45-0-37

RGB: 0-82-136

HEX: 006699

NCS: S 4550-R90B

PANTONE 2955

PMS C: COOL GRAY 11

PMS U: COOL GRAY 11

CMYK: 0-0-0-80

RGB: 51-51-51

HEX: 666666

NCS: S 6500-N

PANTONE COOL GRAY 11

PMS C: 185

PMS U: 185

CMYK: 0-91-76-0

RGB: 229-49-56

HEX: CC3333

NCS: S 0580-Y90R

PANTONE 185

PMS C: 369

PMS U: 376

CMYK: 59-0-100-7

RGB: 110-170-57

HEX: 669933

NCS: S 1080-G30Y

PANTONE 369

KOM

PLEM

ENT

FÄR

GER

GR

UN

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RG

ER

OBS! ÅT FÖR VISSA FÄRGER. DETTA BEROR PÅ OM DE TRYCKS PÅ ETT BESTRUKET (C) ELLER OBESTRU-KET (U) PAPPER. SE FÄRGKODERNA FÖR ATT FÅ RÄTT FÄRG.

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OBS! S:T ERIK VISAR ENDAST STORLEKSFÖRHÅLLANDET MELLAN LOGOTYP OCH DEN GULA RANDEN

OBS! S:T ERIK VISAR ENDAST STORLEKSFÖRHÅLLANDET MELLAN LOGOTYP OCH DEN GULA RANDEN

25%

100

%

SMAL GUL RAND 25%

100

%25

%25

%

BRED GUL RAND

50%

100

%

SMAL GUL RAND 50%

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Putpatue faccum zzrit la feugiam zzrit prat nullut wisisim nummolorem nisit am el ut prate facipis cilisciduis alisi tat. faci te feummy nullan vel ut numsandit nostrud tie ming et, quat, si. San essi. Giamet utem venim dunt veliqui estrud dolummod modiat, consed et, consequat. Facilla cortie vel ut adignis nummy nostion velis deliquisim quatue tinit luptat.

Lorem ipsumUsciduis at irilit nit ut velenis molortis non utem dolor sum do ent dolortie mod tem nim verostio odit wis-mod duisim duisnullaor sequvelessi blam vullandre feu feugue tatue veresto odipit accum venveliquat.

Putpatue faccum zzrit la feugiam zzrit prat nullut wisisim nummolorem nisit am el ut prate facipis cilisciduis alisi tat. faci te feummy nullan vel ut numsandit nostrud tie ming et, quat, si. San essi. Giamet utem venim dunt veliqui estrud dolummod modiat, consed et, consequat. Facilla cortie vel ut adignis nummy nostion velis deliquisim quatue tinit luptat.

SKARPNÄCKSSTADSDELSFÖRVALTNINGÄLDREOMSORG

SKARPNÄCKS STADSDELSFÖRVALTNING

EXEMPEL BRED GUL RAND RANDEN KAN PLACERAS ANTINGEN I ÖVER- ELLER UNDERKANT.

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DEKORELEMENTGR

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Putpatue faccum zzrit la feugiam zzrit prat nullut wisisim nummolorem nisit am el ut prate facipis cilisciduis alisi tat. faci te feummy nullan vel ut numsandit nostrud tie ming et, quat, si. San essi. Giamet utem venim dunt veliqui estrud dolummod modiat, consed et, consequat. Facilla cortie vel ut adignis nummy nostion velis deliquisim quatue tinit luptat.

Lorem ipsumUsciduis at irilit nit ut velenis molortis non utem dolor sum do ent dolortie mod tem nim verostio odit wis-mod duisim duisnullaor sequvelessi blam vullandre feu feugue tatue veresto odipit accum venveliquat.

Putpatue faccum zzrit la feugiam zzrit prat nullut wisisim nummolorem nisit am el ut prate facipis cilisciduis alisi tat. faci te feummy nullan vel ut numsandit nostrud tie ming et, quat, si. San essi. Giamet utem venim dunt veliqui estrud dolummod modiat, consed et, consequat. Facilla cortie vel ut adignis nummy nostion velis deliquisim quatue tinit luptat.

SKARPNÄCKSSTADSDELSFÖRVALTNINGÄLDREOMSORG

SKARPNÄCKS STADSDELSFÖRVALTNING

EXEMPEL BRED GUL RAND RANDEN KAN PLACERAS ANTINGEN I ÖVER- ELLER UNDERKANT.

Lorem ipsum dolör sit, åmet cönsectetur, ådipisicing elit. Sed dö eiusmod tempör incididunt. Ut labore et dolore mågnå, äliquå nec. Dui congue måsså iaculis vel dåpibus. Måssä vulputåte erät viverrå consequat gråvida. Dui viverrå åeneän cursus nam. Bibendum erät at blåndit dolor. Eu eget möllis interdum. Sem-per cönsequåt lectus nisi. Nec eget mörbi. Nön pretium imper-diet consequät placeråt etiam. Suspendisse sit nibh. Neque nec ligulå iåculis libero. At rhöncus pröin pellentesque nisl feugiåt suscipit. Etiam rutrum phäretrå quis. Fåcilisis non vel nunc risus. Mäecenäs placerat mälesuäda.

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75

Staden har en gemensam bildbank varifrån du kan ladda ner bilder för fri användning för stadens eget informations- och kommunikationsmaterial. Adress och inloggningsupp-gifter hittar du på intranätet. http://intranat.stockholm.se/bildbank

OCH ÄLDRE-OMSORG

ÖVERST FRÅN VÄNSTER

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Hem och

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www.stockholm.se

Projektledare Utveckling- och förvaltningsenheten

Hantverkargatan 3, 105 35 StockholmTelefon 08-508 29 000. Direkt 08-508 29 335Fax 08-508 29 970. Mobil 076-12 29 [email protected]

STADSLEDNINGSKONTORETIT-AVDELNINGEN

www.stockholm.se/idrott

Gun GunnarssonEkonomichef

Fleminggatan 8Box 8313, 104 20 StockholmTelefon 08-508 26 000. Direkt 08-508 28 413Fax 08-653 27 63. Mobil 076-12 28 [email protected]

IDROTTSFÖRVALTNINGENADMINISTRATIVA AVDELNINGEN

www.stockholm.se/skarpnack

Bengt BengtssonAccount ManagerCommunication

Phone +46 8 508 15 000. Direct +46 8 508 15 778Fax +46 8 508 15 099. Mobile +46 76 12 15 [email protected]

CITY OF STOCKHOLMSKARPNÄCK DISTRICT ADMINISTRATION

www.stockholm.se/fsk

Bengt BengtssonAvdelningschef

Slakthusplan 4

Telefon 08-508 27 000. Direkt 08-508 27 778Fax 08-508 27 070. Mobil 070-47 27 [email protected]

ENSKEDE-ÅRSTA-VANTÖRS STADSDELSFÖRVALTNINGARBETE OCH BISTÅND

LÅNGT NAMN, FÖRVALTNING

FÖRVALTNING MED AVDELNING (NIVÅ 2) OCH ENHET (NIVÅ 3)

Visas i 100% av originalstorlek. Alla mått anges i mm.

www.stockholm/farsta

Anna AnderssonAdministrativ sekreterare

Storforsplan 36, Box 113, 123 22 FarstaTelefon 08-508 18 000. Direkt08-508 18 030Fax 08-508 18 099 Mobil 076-12 [email protected]

FARSTA STADSDELSFÖRVALTNINGEKONOMIAVDELNINGEN

Per PerssonEnhetschef

Tidaholmsplan 18

Telefon 08-508 15 530. Direkt 08-508 15 529Fax 08-508 15 520. Mobil 076-12 15 [email protected]

SKARPNÄCKS STADSDELSFÖRVALTNING

www.stockholm.se/skarpnack

ENHET

5

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9

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RUBRIKNIVÅ 1

Uci sultoris. Huid mor inate corsule stalem pularidem traesi patius, noverei facien int. Opimultumunc tum, Cat fatanum quon senterf iriostrum tus, utem nius enihi, co in vidi, nit, sena, nonsus verratus.

Rubriknivå 2Servide destime faudam tere quam re, que con scrio nius ta me facia scernih icat-rum none it perioremus iam tastrei cam inatum hillest astercemque aucividius mo cautuitem.

RUBRIKNIVÅ 3Me defex miur publibu lvivivas locaecrem deessul larbiste consilicio, no. Ecepse nos nihilica L. Labus, comnisqui per iaet peces con Etra re num horavoculi facrum imus bonis cupicitilia? Opotervis sum me maioc fatilla.

Visas i 80% av originalstorlek. Alla mått anges i mm.

TYP AV DOKUMENTDNR: 000/06

SID 1 (4)2006-08-20

Förnamn EfternamnGatuadress 12 A123 45 Storstaden

TRAFIKKONTORET

www.stockholm.se/trafikkontoret

Box 8311, 104 20 Stockholm. Besöksadress Tekniska Nämndhuset, Fleminggatan 4Telefon 08-508 27 200. Fax 08-508 29 970. [email protected].

11

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STOCKHOLMS STAD STOCKHOLM

S STAD

STOCKHOLMS STAD

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Avdelningschef för fastighetsdriftSista ansökningsdag den 29 september 2006.!Mer information hittar du på www.stockholm.se/fsk

www.stockholm.se/jobb

STOCKHOLMS STAD SÖKER

FASTIGHETS- OCHSALUHALLSKONTORET

www.stockholm.se/jobb

Resultatenhetschef för omsorg och funktionshindradeGå in på www.stockholm.se/alvsjo eller ring verksamhetsområdeschef Hans Hansson på telefon 08-508 21 000 eller 076-47 21 099 för mer information.

STOCKHOLMS STAD SÖKER

ÄLVSJÖ STADSDELSFÖRVALTNING

EXEMPEL PÅ PLATSANNONSER

UTVECKLINGSAVDELNING, ENHETEN FÖR IT OCH TELEFONIAVTAL SÖKER

Affärsansvarig IT-avtalLäs mer på www.stockholm.se/jobb

STADSLEDNINGSKONTORET

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RödaKrysset

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RödaPunkten

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Fredagen den 8 maj 11.oo – 14.ooVi serverar palt med fläsk, smör, lingonsylt och dryck.Priset för lunchen är 70 kr

Fikaförsäljning med kaffe och tårta.

Intäkterna går till akutinsamlingen för Nepal.

PALTLUNCH PÅ KUPAN

Varmt välkommen önskar Insamlingsgruppen i Luleåkretsen

AKUTINSAMLING FÖR

NEPAL

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