brand guidelines

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Choose Smokefree

Our brand is Bold, confident and straight to the point.

this guide is here to help you use the brand in a simple and effective way.

contentsour logo

assets

Colours

typography

messaging

applications

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This brand covers NHS stop smoking service providers. If you are a non NHS organisation and wish to use this brand please contact –

helpmequit@wales.nhs.uk for further information.

our logo –primary

Our logo is bold and the message is clear. It is created at an 20º angle and should always be used in this way.

It is our stamp of reassurance.

our logo –primary - safe area

In order for the logo to be recognised a clear space has been created.

This ensures nothing inteferes with its legibility.

our logo –secondary

Where possible use the brand colours, however a mono version, where necessary, is also acceptable.

Single mono colour (black and white)

White out for use on dark backgrounds.

our logo –do’s and don’ts

The above show a few examples of how NOT to treat the logo.

Please use the supplied artwork files and if any doubt please contact –

helpmequit@wales.nhs.uk

Do NOT distort the brand mark

Do NOT change the colour

Do NOT rotate the brand mark

Do NOT recreate the brand mark

Helpa fi i

stopio

Help me

quit

our logo –MESSAGING

We want more smokers to get NHS help to stop smoking, so the logo should always be used with a call to action, preferably bilingually.

You can use any combination of – call 0800 085 2219 / visit www.helpmequit.wales / www.helpafiistopio.cymru / tecstiwch / text HMQ to 80818.

Example A is our preferred option, however, example B is acceptable.

Ewch i helpafiistopio.cymru neu tecstiwch HMQ i 80818. Visit helpmequit.wales or text HMQ to 80818.

0800 085 2219

0800 085 2219

Example A

Example B

assetsgraphic shapes

For added emphasis and to act as directional pointers we have 2 graphical shapes we can use.

They are taken from the same angle as the logo. The blue shape always anchors to the top of the page/image - the magenta shape always anchors to the left hand side.

See applications for examples.

icons

There are 6 icons we can use.

They represent the services we offer and the question mark? This is there to highlight a choice is on offer and help is at hand.

Groups

Hospitals

One to one

Communities

Pharmacies

Choices?

colours

We have 4 main colours that are used across all visual material.

The grey is used for text/body copy on a white background.

HMQ Purple

Pantone – pms 268

web – #592c82

Process – c85/m100/y0/k12HMQ Blue

Pantone – pms 297

web – #6cc5ea

Process – c60/m0/y0/k0HMQ Grey

Pantone – pms 425

web – #575756

Process – c0/m100/y0/k80

HMQ Yellow

Pantone – pms 109

web – #ffd200

Process – c0/m20/y100/k0HMQ Red

Pantone – process Magenta

web – #e6007e

Process – c0/m100/y0/k0

typographydesign

heavitas is used for headings

Akkurat is used for all body copy

typographyweb and desktop

XXXX BOLD is used for headings

Roboto is used for all body copy

applications

advertisingoutdoor

Stopio ar eich pen eich hun neu gyda help am ddim gan y GIG? quit on your own or with free nhs help?Y dewis gorau allwch chi ei wneud i stopio ysmygu. Ewch i helpafiistopio.cymru neu tecstiwch HMQ i 80818. The best choice you can make to help you quit smoking. Visit helpmequit.wales or text HMQ to 80818.

0800 085 2219Dewiswch fod yn Ddi-fwg

Choose Smokefree

advertisingposter

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Choose Smokefree

website

email sign off

Hello...

Y dewis gorau all ysmygwyr ei wneud i’w helpu i stopio ysmygu.Ewch i helpmequit.wales neu tecstiwch HMQ i 80818, neu ffoniwch 0800 085 2219 The best choice smokers can make to help them quit smoking. Visit helpmequit.wales or text HMQ to 80818, or call 0800 085 2219

0800 085 2219

social mediaadvertising - example A

Example messaging using the icons.

Telephone help, group support or a visit to your local pharmacy?Looking for the best choice you can make to help you quit smoking? Help is available in lots of places. Click here to find out where.

Help dros y ffôn, cefnogaeth mewn grwp neu ymweld â’ch fferyllfa leol? Chwilio am y dewis gorau i’ch helpu i stopio ysmygu?Mae help ar gael mewn llawer o lefydd. Cliciwch yma i gael gwybod ble.

digital displayadvertising - example b

quit on your own or with free nhs help?

To be used with a call to action eg.

call 0800 085 2219 / visit www.helpmequit.wales / www.helpafiistopio.cymru / tecstiwch / text HMQ to 80818.

social mediaadvertising - example c

Example messaging using the choice icon.

Quit on your own or with free NHS help?Not all choices are easy to make. Especially how to best quit smoking.To find the right choice for you – click here.

Stopio’ch hun neu gyda help am ddim gan y GIG?Dydi pob dewis ddim yn hawdd ei wneud.Yn enwedig sut orau i stopio ysmygu.I gael y dewis iawn i chi - cliciwch yma.

social mediaadvertising - example d

Example messaging using stills from the TV.

To be used with a call to action eg.

call 0800 085 2219 / visit www.helpmequit.wales / www.helpafiistopio.cymru / tecstiwch / text HMQ to 80818.

ANy questions?Emailhelpmequit@wales.nhs.uk

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Choose Smokefree