Brand Guide

Perspective Promotions

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Contents PageLogo Collection at a glance

Logo Mark

-Secondary Logos 1

-Exclusion Zone

Our Corporate Colours

-Secondary Logos 2

Logo Association Logo Don’ts

Type Face

Tone Of Voice

Examples and Templates

Applying The Logo

Page 4

Page 5

Page 6

Page 7

Page 8Page 9 - 10 Page 11 Page 12

Page 14 - 15

Page 13

Page 16-17

Logo Collection at a Glance

Perspective Promot ions

Primary Logo

Secondary Logos


Perspective PromotionsExceptional Usage Logos

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Logo MarkPrimary Logo

This is our logo. This is also the preferred version, black and white on a white back-ground which can be transferable to any different colour background.

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Logo MarkSecondary Logos 1

When used on bright col-our backgrounds the logo font and circle should be sustained white. Colours that seem to be too light and don’t allow the type to be seen appropriately should not be used.



Perspective PromotionsPerspective Promotions








Pantone 143 EC

Pantone 219 EC

Pantone 252 EC


Pantone 180 EC

Pantone Blue 0821 C

Pantone 802 EC

Pantone 320 EC

Pantone 485 PC


Pantone Violet C

Pantone 2727 PC

Pantone 158 EC

Pantone 7487 EC

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Logo MarkSecondary Logo 2

When used on black the typogra-phy should be reversed out white.


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0.5x0.5x

0.5x0.5x

Logo MarkExclusion Zone

To maintain the logo’s precision, the exact measurements have been taken to insure the logo is always equal and centred to the page.

The measurement of 0.5mm should always be upheld around the perimetre.

0.8x

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Colours UsedOur Corporate Colours

The main colours we have choos-en to represent our company are shown on the right. In terms of dispatching our in-formation around our company efficiently we have decided to in-corporate different uses of colour, depending on the department to insure fluidity of information transfer.

Black C=50 M=62 White Pantone 219 EC

Pantone 485 PC Pantone 143 EC Pantone blue 0821 C

Pantone 7487 EC

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Logo Don’ts

P e r s p e c t i v e P r o m o t i o n s

Here are a few examples of what not to do with the logo. This helps to always keep the logo constant wherever it is used. It should not use different col-ours that are not specified in the brand guide.

It should be able to stand out and still be seen and legible, whilst also keeping the com-pany’s reputation intact.

The writing should always be in line with the circle (see exclu-sion zone).


Do not use any colour that is not specified in the brand guide. Especially if the logo becomes hard to see.


Do not alter the logo in any way. For example, the type-face.


Do not alter the logo in any way. For example, moving the location of the text.

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Perspective Promot i o ns

Logo Don’ts


Do not place the logo in a box in front of a picture.


Do not place the logo inversed in front of a busy picture.

Do not place the logo in a frame or box.

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Logo AssociationPerspective Promotions

In each different department there will be a different colour scheme.

The department name should be set in Minion Pro Bold and should not be higher than the logo itself.





Internal Communications Department

Sales and Marketing Department

Human Resources Department

Accounts Department

Press Department 11

Type Face

Alien Leagueabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 0123456789

Minion Pro RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Minion Pro BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Minion Pro Bold Italics ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Our Brand Type Face

Our logo type face is ‘Alien League’, which can only be displayed in capi-tals as that is the style of the font.

Our other brand type face is ‘Minion Pro’ which will be used in formal let-ters etc.Some examples of how to use the type face are to the right. The bold font could be used in titles, subheadings and promotional campaigns.

Our tagline will be written in the bold italics to make it stand out whilst still incorporating the company type face.

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Tone Of Voice

One thing that is of vital importance to Per-spective Promotions is that its tone of voice

is so well defined that it is globally recognised and instantly distinguishable regardless of which me-dia channel the brand appears in whether it is via our client’s websites and other internet based loca-tions, CD cases or promotional posters, advertise-ments and merchandise, the brand must always be portrayed in a consistent manner to set itself apart from the competition.

The tone that Perspective Promotions aims to portray is modern, inspirational and dynam-

ic. We want it to instantly grab the attention of the reader and inform them of the service we could offer them and show them where we could po-tentially take their career. We want to ensure that while we are trying to make ourselves look appeal-ing and exciting that we don’t take this approach to far which could result in the brand appearing

out of touch with reality. People must believe that Perspective Promotions is on top of its game and so we must demonstrate a sense of unbeatable knowledge and experience in the field.

We plan on doing this by firstly ensuring that we do not boast our achievements

verbally, for example, with the use of hyperboles. This is because it could potentially damage the be-lievability of the overall brand. Instead, we must make all public promotions and notices extreme-ly well branded to ensure that the viewer makes the connection to our brand and recognise our achievements by themselves.

Perspective Promotion prides itself on our mul-ticultural nature but in regards to our tone of

voice, we want to ensure that it stays consistent regardless of the channel or audience. The only thing that will change in connection to the Tone of Voice is the language we use to convey it, the

Tone Of Voice itself will remain constant. In order to maintain our modern ad fresh image one thing that will be of high importance is updating our use of ‘vogue words’ which are the current words and phrases that are popular with the public at that moment in time. These need to be constantly up-dated because over time they lose their esteem and need to be replaced with new ones. While doing so however, one must ensure that the brands cred-ibility is never being tarnished by the use of ‘slang’.

So the tone is fresh and contemporary but with-out being pretentious or conceited. Its alive in

the sense that with ‘vogue’ words for example, it is ever changing and developing, but its firm moral structure remains the same. We want people to be inspired and excited instead of intimidated and put off. It is a tone that any gender and age can re-late too and understand, but one that still inspires determination and imagination.1

Mr Smith4 Kent Road,SouthamptonSO22 4GQ01/01/2012

Dear Mr Smith,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque aliquet accumsan odio non port-titor. Sed vestibulum, nisi eu cursus tempor, neque dui mattis mauris, a faucibus justo enim semper tortor. In vitae porta tellus. Morbi velit purus, tempus vel aliquet quis, luctus in justo. Etiam sit amet laoreet lorem. Nullam tortor quam, euismod volutpat feugiat vitae, sagittis et elit. Aliquam sit amet dapibus arcu. Cras auctor risus sed enim facilisis lacinia. Morbi lacinia blandit elit, vel placerat mi eleifend nec.

Nullam pellentesque quam et magna egestas sit amet scelerisque erat dictum. Morbi ut mi vel lectus rhoncus suscipit. Aenean eleifend cursus adipiscing. Donec tincidunt interdum pulvinar. Sed placerat magna quis est condimentum sodales. Mauris varius lorem vel eros tempor eleifend. Fusce quam est, vehicula vitae tempus a, mollis vel odio.

Ut dolor urna, accumsan sit amet suscipit quis, consectetur a orci. Donec id arcu at ipsum luctus pulvinar. Nulla ultricies iaculis nisl ut volutpat. Nam sed neque pharetra lorem consectetur congue. Fusce nec neque id odio congue ullamcorper. Etiam semper neque quis tellus pretium luctus. Ut dolor risus, pulvinar eu hendrerit sit amet, porttitor eget nisl. Donec pulvinar malesuada fringilla. Nunc rhoncus augue id nulla consectetur quis facilisis purus facilisis.

Yours FaithfullyLucie Chilton

Unit 5,Solent Road

SouthamptonSO14 1NY

Telephone 023 80358794Email [email protected]

www.perspectivepromotions.co.uk

Examples & Templates

Unit 5,Solent Road

SouthamptonSO14 1NY

Telephone 023 80358794Email [email protected]

Letterhead

Compliments Slip

Lucie ChiltonAccounts Manager

Tel: +44 (0) 2380 358 794Email: [email protected]

Unit 5, Solent RoadSouthampton, SO14 1NY

Business Card Front

P e r s p e c t i v e P r o m o t i o n s

Business Card Back



Follow us: @p_promotions

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Examples & Templates

We produced an A4 Folder which will be handed out to clients. They contain busi-ness cards, relevant letters, and brochures.


Mr Smith

4 Kent Road,

Southampton

SO22 4GQ

01/01/2012

Dear Mr Smith,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque aliquet accumsan odio non

porttitor. Sed vestibulum, nisi eu cursus tempor, neque dui mattis mauris, a faucibus justo enim

semper tortor. In vitae porta tellus. Morbi velit purus, tempus vel aliquet quis, luctus in justo. Etiam

sit amet laoreet lorem. Nullam tortor quam, euismod volutpat feugiat vitae, sagittis et elit. Aliquam

sit amet dapibus arcu. Cras auctor risus sed enim facilisis lacinia. Morbi lacinia blandit elit, vel

placerat mi eleifend nec.

Nullam pellentesque quam et magna egestas sit amet scelerisque erat dictum. Morbi ut mi vel

lectus rhoncus suscipit. Aenean eleifend cursus adipiscing. Donec tincidunt interdum pulvinar. Sed

placerat magna quis est condimentum sodales. Mauris varius lorem vel eros tempor eleifend. Fusce

quam est, vehicula vitae tempus a, mollis vel odio.

Perspective P r omot i o n s


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Applying The Logo - Product Branding

We applied our logo to the side of our company car which is used to take our equipment to and from ven-ues and events.

It will help to promote the business as will be seen trav-elling around.

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Applying The Logo - Product Branding

The logo has been applied to a CD and headphones for music promotional uses.

Pers

pect

ive

Prom

otions

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- Lucie Chilton - Sophie Court - Naya Kanani

Designed and Produced By


Brand Guide

Documents

Transcript of Brand Guide