SyracuSe orthopedic SpecialiStS identity manual

5719 Widewaters parkwaySyracuse, ny 13214

315.251.3100www.sosbones.com

Minimum size 1’’ width

LOGO CLEAR SPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clearspace dimension of S, where S is the height of SOS. This ensures accurate rendering, legibility and clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimension is critical in the consistent application of divisional naming.

MASTER LOGOTYPE + HAND ELEMENTThe SOS Hand and Wrist logo is the only division that currently supports its own trademark. The division typography should be set at the same size as parent name typography, letter-spaced to complete the overall width of the trademark in the expression W=(S x 3.5).

SOS DIVISIONSEach division of SOS should use the master logotype + division title as demonstrated below. The division typography should be set at the same size as parent name typography, letters-spaced to complete the overall width of the trademark in the expression W=(S x 3.5).

S P I N E C E N T E R

R E T U R N T O W O R K

J O I N T C A R E & S U R G E R YS P O R T S M E D I C I N E

G E N E R A L O R T H O P E D I C S F O O T & A N K L E

MASTER LOGOTYPE ARTWORKLOGO CLEARSPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clearspace dimension of S, where S is the height of SOS. This ensures accurate rendering, legibilityand clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimensionis critical in the consistent application of divisional naming.

The logo should always be used as artwork, and neveras typography. The SOS trademark is available in anyneeded file format for any application.

Each division of SOS should use the master logotype + division title as demonstrated below. The division typography should be set at the same size as parent name typography, letterspaced to complete the overall width of the trademark in the expression W=(S x 3.5).

The blue + black stroke arc element is the primary graphicdevice used to support the master logotype, and should beplaced to the left of SOS.

The blue + black arc element may also be used as a graphic device in publication, advertising, or web in any90º orientation.

SOS LOGOTYPE + BRAND TAXONOMY

SOS DIVISIONS

MASTER LOGO + ARC ELEMENT

W=(S x 3.5)

W=(S x .3)

S

S

S

SOS DIVISION TRADEMARK USE GUIDELINES

S P I N E C E N T E R

R E T U R N T O W O R K

J O I N T C A R E & S U R G E R YS P O R T S M E D I C I N E

G E N E R A L O R T H O P E D I C S F O O T & A N K L E

MASTER LOGOTYPE ARTWORKLOGO CLEARSPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clearspace dimension of S, where S is the height of SOS. This ensures accurate rendering, legibilityand clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimensionis critical in the consistent application of divisional naming.

The logo should always be used as artwork, and neveras typography. The SOS trademark is available in anyneeded file format for any application.

Each division of SOS should use the master logotype + division title as demonstrated below. The division typography should be set at the same size as parent name typography, letterspaced to complete the overall width of the trademark in the expression W=(S x 3.5).

The blue + black stroke arc element is the primary graphicdevice used to support the master logotype, and should beplaced to the left of SOS.

The blue + black arc element may also be used as a graphic device in publication, advertising, or web in any90º orientation.

SOS LOGOTYPE + BRAND TAXONOMY

SOS DIVISIONS

MASTER LOGO + ARC ELEMENT

W=(S x 3.5)

W=(S x .3)

S

S

S

WHo is sos?SYracuSe orthopedic SpecialiStS, pc (SoS) is a group of 22 specialty

trained and focused orthopedic surgeons, 22 mid-level providers and a physiatrist committed to helping people lead active lives, treating sports and work-related injuries, detecting osteoporosis, replacing joints, and relieving chronic and acute pain. Our dedicated healthcare team provides customized care to patients at our seven conveniently located offi ces in and around the Syracuse area. Offi ce locations include Camillus, Cicero, Liverpool and Fayetteville along with our own Specialists One-Day Surgery Center. Our Surgeons service three private hospitals in Syracuse: St. Joseph’s Hospital Health Center, Crouse Hospital and Community General Hospital and treat patients from Onondaga, Cayuga, Oswego, Madison, Oneida, Cortland and Jefferson Counties.

The Surgeons at SOS have specialized training and experience that have allowed the group to have surgeons skilled in treating particular parts of the musculoskeletal system. Among these areas of expertise are: Hand and Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine, Total Joint replacement and Surgery (Hip and Knee) and Foot and Ankle Care and Surgery, which is provided by the only Fellowship Trained Foot and Ankle surgeon in private practice in Upstate New York.

The group has invested in state of the art diagnostic tools, including open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve Conduction Studies and Electromyography (EMG) to ensure the proper, effi cient diagnosis and treatment of diseases and injuries. The “multi-specialty” make up of the group allows the practice to ensure that the patient is treated by a surgeon with the particular skills necessary to insure the highest quality outcome.

The goal at SOS is to provide a patient friendly environment and quality health care for all of our patients from the moment they enter our offi ce until

they complete their journey back to a healthy and active life.

sos CarEsC.A.R.E.S. stands for:

courteSY: All customers will receive courteous service and treatment in a timely manner.

atteNtioN: Our customers will receive our full and complete attention during all interactions.

reSpect: Customers will be treated with the same respect we would want to receive or have a family member receive.

eXceed: We will deliver care that not only meets but exceeds customers’ expectations by going above and beyond in the level of care we deliver.

SatiSFactioN: Customers will leave our practice feeling that their needs were met to their satisfaction.

WHaT do WE do?The physicians at SOS deal with diagnosis and treatment of diseases and injuries of the musculo-skeletal system which includes bones, joints, muscles, ligaments, and tendons. Our orthopedic surgeons specialize in:

Arthroscopic SurgerySpine SurgerySports MedicineHip ReplacementKnee ReplacementHand and Upper Extremity SurgeryFracture care and SurgeryIndependent Medical ExamsFoot and Ankle Surgery

301-003-D102_General.indd 2 12/9/09 9:47 AM

About SoS

Syracuse Orthopedic Specialists, PC (SOS) is a group of 22 specialty trained

and focused orthopedic surgeons and 22 mid-level providers committed to

helping people lead active lives, treating sports and work-related injuries,

detecting osteoporosis, replacing joints, and relieving chronic and acute

pain. Our dedicated healthcare team provides customized care to patients

at our seven conveniently located offices in and around the Syracuse area.

Office locations include Camillus, Cicero, Liverpool and Fayetteville along

with our own Specialists One-Day Surgery Center. Our Surgeons service

three private hospitals in Syracuse: St. Joseph’s Hospital Health Center,

Crouse Hospital and Community General Hospital and treat patients from

Onondaga, Cayuga, Oswego, Madison, Oneida, Cortland and Jefferson

Counties.

The Surgeons at SOS have specialized training and experience that have

allowed the group to have surgeons skilled in treating particular parts of

the musculoskeletal system. Among these areas of expertise are: Hand and

Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine,

Total Joint replacement and Surgery (Hip and Knee) and Foot and Ankle

Care and Surgery, which is provided by the only Fellowship Trained Foot and

Ankle surgeon in private practice in Upstate New York.

The group has invested in state of the art diagnostic tools, including

open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve

Conduction Studies and Electromyography (EMG) to ensure the proper,

efficient diagnosis and treatment of diseases and injuries. The “multi-

specialty” make up of the group allows the practice to ensure that the

patient is treated by a surgeon with the particular skills necessary to insure

the highest quality outcome.

The goal at SOS is to provide a patient friendly environment and quality

health care for all of our patients from the moment they enter our office

until they complete their journey back to a healthy and active life. 5719 W

idewaters ParkwaySyracuse, NY 13204

315..251.3100www.sosbones.com

Electromyographs, Small Pain Fiber NCS’ and Nerve Conduction Studies

tHE CENtEr for ortHoPEdiC ExCEllENCE

ELECTROMYOGRAPHS, SMALL PAIN FIBER NCS’ AND NERVE CONDUCTION STUDIES

301-003-M102_EMG.indd 1 12/9/09 9:49 AM

ABOUT THE MARKThe SOS logo is an adaptation from what was used in the past. The trademark has been updated to increase legibility and recognition.

Minimum size 1’’ width

SOS BLACKR: 35 G: 31 B: 32C: 0 M: 0 Y: 0 K: 1001 COLOR = 100% K

SOS BLUEPMS: 542UR: 86 G: 160 B: 211C: M: 22 Y: 0 K: 3

TYPE TREATMENTTypography should be consistent throughout the entire system. There are different treatments for the type used in the stationary and in combination with the mark. Make sure to use the following information to determine which type face is appropriate for what you are using it for.

LOGO CLEAR SPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clear-space dimension of S, where S is the height of SOS. This ensures accurate rendering, legibility and clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimension is critical in the consistent application of divisional naming.

MASTER LOGOTYPE ARTWORKThe logo should always be used as artwork, and never as typography. The SOS trademark is available in any needed fi le format for any application.

MASTER LOGOTYPE + ARC ELEMENTThe blue + black stroke arc element is the primary graphic device used to support the master logotype, and should be placed to the left of SOS.

The blue + black arc element may also be used as a graphic device in publication, advertising, or web in any 90º orientation.

Trade Gothic LT Std BOLDAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%&*()[]

trade Gothic lt Std condenSed no. 18aaBbccddeeFfGghhiiJjKkllmmnnooppQqrrSsttuuVvWwXxyyZz1234567890!@#$%&*()[]

Trade Gothic LT Std REGULARAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%&*()[]

S P I N E C E N T E R J O I N T C A R E & S U R G E R Y

RETURN TO WORK ASSISTANCE PROGRAM

S P O R T S M E D I C I N E

G E N E R A L O R T H O P E D I C S F O O T & A N K L E

MASTER LOGOTYPE ARTWORK LOGO CLEARSPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clearspace dimension of S, where S is the height of SOS. This ensures accurate rendering, legibilityand clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimensionis critical in the consistent application of divisional naming.

The logo should always be used as artwork, and neveras typography. The SOS trademark is available in anyneeded file format for any application.

Each division of SOS should use the master logotype + division title as demonstrated below. The division typography should be set at the same size as parent name typography, letterspaced to complete the overall width of the trademark in the expression W=(S x 3.5).

The blue + black stroke arc element is the primary graphicdevice used to support the master logotype, and should beplaced to the left of SOS.

The blue + black arc element may also be used as a graphic device in publication, advertising, or web in any90º orientation.

SOS LOGOTYPE + BRAND TAXONOMY

SOS DIVISIONS

MASTER LOGO + ARC ELEMENT

W=(S x 3.5)

S

S

S

S P I N E C E N T E R J O I N T C A R E & S U R G E R Y

RETURN TO WORK ASSISTANCE PROGRAM

S P O R T S M E D I C I N E

G E N E R A L O R T H O P E D I C S F O O T & A N K L E

MASTER LOGOTYPE ARTWORK LOGO CLEARSPACEWith or without the blue arc element, the logo should always be used in its own space. The diagram below indicates a clearspace dimension of S, where S is the height of SOS. This ensures accurate rendering, legibilityand clarity for the trademark.

The overall width of the trademark is expressed as W=(S x 3.5) where theentire width is equal to 3.5 times the width of the capital S. This dimensionis critical in the consistent application of divisional naming.

The logo should always be used as artwork, and neveras typography. The SOS trademark is available in anyneeded file format for any application.

Each division of SOS should use the master logotype + division title as demonstrated below. The division typography should be set at the same size as parent name typography, letterspaced to complete the overall width of the trademark in the expression W=(S x 3.5).

The blue + black stroke arc element is the primary graphicdevice used to support the master logotype, and should beplaced to the left of SOS.

The blue + black arc element may also be used as a graphic device in publication, advertising, or web in any90º orientation.

SOS LOGOTYPE + BRAND TAXONOMY

SOS DIVISIONS

MASTER LOGO + ARC ELEMENT

W=(S x 3.5)

S

S

S

GRAPHIC ELEMENTSThe blue + black stroke arc element is the primary graphic. The blue + black arc element may be used as a graphic device in publication, advertising, or web in any 90º orientation.

SOS GENERAL GUIDELINES SOS TYPOGRAPHY

The Surgeons at SOS have specialized training and experience that have

allowed the group to have surgeons skilled in treating particular parts of

the musculoskeletal system. Among these areas of expertise are: Hand and

Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine,

Total Joint replacement and Surgery (Hip and Knee) and Foot and Ankle

Care and Surgery, which is provided by the only Fellowship Trained Foot and

Ankle surgeon in private practice in Upstate New York.

The group has invested in state of the art diagnostic tools, including

open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve

Conduction Studies and Electromyography (EMG) to ensure the proper,

efficient diagnosis and treatment of diseases and injuries. The “multi-

specialty” make up of the group allows the practice to ensure that the

patient is treated by a surgeon with the particular skills necessary to insure

the highest quality outcome.

The goal at SOS is to provide a patient friendly environment and quality

health care for all of our patients from the moment they enter our office

until they complete their journey back to a healthy and active life. Electromyographs, Small Pain Fiber NCS’ and Nerve Conduction StudiesElectromyographs, Small Pain Fiber NCS’ and Nerve Conduction Studies

The Surgeons at SOS have specialized training and experience that have

allowed the group to have surgeons skilled in treating particular parts of allowed the group to have surgeons skilled in treating particular parts of

the musculoskeletal system. Among these areas of expertise are: Hand and the musculoskeletal system. Among these areas of expertise are: Hand and the musculoskeletal system. Among these areas of expertise are: Hand and

allowed the group to have surgeons skilled in treating particular parts of allowed the group to have surgeons skilled in treating particular parts of

the musculoskeletal system. Among these areas of expertise are: Hand and the musculoskeletal system. Among these areas of expertise are: Hand and the musculoskeletal system. Among these areas of expertise are: Hand and the musculoskeletal system. Among these areas of expertise are: Hand and

Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine,

About SoS

Syracuse Orthopedic Specialists, PC (SOS) is a group of 22 specialty trained

and focused orthopedic surgeons and 22 mid-level providers committed to

helping people lead active lives, treating sports and work-related injuries,

detecting osteoporosis, replacing joints, and relieving chronic and acute

pain. Our dedicated healthcare team provides customized care to patients

at our seven conveniently located offices in and around the Syracuse area.

Office locations include Camillus, Cicero, Liverpool and Fayetteville along

with our own Specialists One-Day Surgery Center. Our Surgeons service

three private hospitals in Syracuse: St. Joseph’s Hospital Health Center,

Crouse Hospital and Community General Hospital and treat patients from

Onondaga, Cayuga, Oswego, Madison, Oneida, Cortland and Jefferson

Counties.

The Surgeons at SOS have specialized training and experience that have

allowed the group to have surgeons skilled in treating particular parts of

the musculoskeletal system. Among these areas of expertise are: Hand and

Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine,

Total Joint replacement and Surgery (Hip and Knee) and Foot and Ankle

Care and Surgery, which is provided by the only Fellowship Trained Foot and

Ankle surgeon in private practice in Upstate New York.

The group has invested in state of the art diagnostic tools, including

open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve

Conduction Studies and Electromyography (EMG) to ensure the proper,

efficient diagnosis and treatment of diseases and injuries. The “multi-

specialty” make up of the group allows the practice to ensure that the

patient is treated by a surgeon with the particular skills necessary to insure

the highest quality outcome.

The goal at SOS is to provide a patient friendly environment and quality

health care for all of our patients from the moment they enter our office

until they complete their journey back to a healthy and active life.

5719 Widewaters Parkway

Syracuse, NY 13204315..251.3100

www.sosbones.com

Electromyographs, Small Pain Fiber NCS’ and Nerve Conduction Studies

tHE CENtEr for ortHoPEdiC ExCEllENCE

ELECTROMYOGRAPHS, SMALL PAIN FIBER NCS’ AND NERVE CONDUCTION STUDIES

301-003-M102_EMG.indd 1 12/9/09 9:49 AM

sos CarEs

WHaT do WE do?The physicians at SOS deal with diagnosis and treatment of diseases and injuries of the musculo-skeletal system which includes bones, joints, muscles, ligaments, and tendons. Our orthopedic surgeons specialize in:

Arthroscopic SurgerySpine SurgerySports MedicineHip ReplacementKnee ReplacementHand and Upper Extremity SurgeryFracture care and SurgeryIndependent Medical ExamsFoot and Ankle Surgery

WHo is sos?SYracuSe orthopedic SpecialiStS, pc (SoS) is a group of 22 specialty

trained and focused orthopedic surgeons, 22 mid-level providers and a physiatrist committed to helping people lead active lives, treating sports and work-related injuries, detecting osteoporosis, replacing joints, and relieving chronic and acute pain. Our dedicated healthcare team provides customized care to patients at our seven conveniently located offi ces in and around the Syracuse area. Offi ce locations include Camillus, Cicero, Liverpool and Fayetteville along with our own Specialists One-Day Surgery Center. Our Surgeons service three private hospitals in Syracuse: St. Joseph’s Hospital Health Center, Crouse Hospital and Community General Hospital and treat patients from Onondaga, Cayuga, Oswego, Madison, Oneida, Cortland and Jefferson Counties.

The Surgeons at SOS have specialized training and experience that have allowed the group to have surgeons skilled in treating particular parts of the musculoskeletal system. Among these areas of expertise are: Hand and Elbow surgery, Shoulder surgery, Spinal care and surgery, Sports Medicine, Total Joint replacement and Surgery (Hip and Knee) and Foot and Ankle Care and Surgery, which is provided by the only Fellowship Trained Foot and Ankle surgeon in private practice in Upstate New York.

The group has invested in state of the art diagnostic tools, including open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve Conduction Studies and Electromyography (EMG) to ensure the proper, effi cient diagnosis and treatment of diseases and injuries. The “multi-specialty” make up of the group allows the practice to ensure that the patient is treated by a surgeon with the particular skills necessary to insure the highest quality outcome.

The goal at SOS is to provide a patient friendly environment and quality health care for all of our patients from the moment they enter our offi ce until

they complete their journey back to a healthy and active life.

sos CarEsC.A.R.E.S. stands for:

courteSY: All customers will receive courteous service and treatment in a timely manner.

atteNtioN: Our customers will receive our full and complete attention during all interactions.

reSpect: Customers will be treated with the same respect we would want to receive or have a family member receive.

eXceed: We will deliver care that not only meets but exceeds customers’ expectations by going above and beyond in the level of care we deliver.

SatiSFactioN: Customers will leave our practice feeling that their needs were met to their satisfaction.

WHaT do WE do?The physicians at SOS deal with diagnosis and treatment of diseases and injuries of the musculo-skeletal system which includes bones, joints, muscles, ligaments, and tendons. Our orthopedic surgeons specialize in:

Arthroscopic SurgerySpine SurgerySports MedicineHip ReplacementKnee ReplacementHand and Upper Extremity SurgeryFracture care and SurgeryIndependent Medical ExamsFoot and Ankle Surgery

301-003-D102_General.indd 2 12/9/09 9:47 AM

example of headline and paragraph typography

example of call out and caption typography