Brand Development Expert, Liz Nickles
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10 Insights From PRESENTS Liz Nickles
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Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase corporate…to name a few. Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, EFFIE, CLIO and Advertising Woman of the Year. She is the author of 11 books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, about branding in the digital age, and The Change Agents: Decoding the New Work Force and Workplace. Listen to the 33voices interview with Liz at www.33voices.com/liz-nickles/audio
Transcript of Brand Development Expert, Liz Nickles
10 Insights From PRESENTS
Liz Nickles
.com/Liz-Nickles
President at Black Label Brand Development
Has been awarded top marketing industry honors, including the EFFIE, EFFIE,
CLIO & Advertising Woman of the Year
THE CONVERSATIONS PEOPLE ARE HAVING ABOUT THEM
e most admired brands today are built by
.com/Liz-Nickles
Consumers have all the power - INVITE THEM INTO
YOUR CONVERSATION
.com/Liz-Nickles
it takes 9.5 seconds for a message to spread on the internet
Transparency is no longer an option for a brand -
.com/Liz-Nickles
e best way to enhance your brand reputation is to create relevant & useful content
.com/Liz-Nickles
In a risk adverse world, people buy what’s familiar to them-
.com/Liz-Nickles
ELIMINATE THE UNKNOWNS
e new bottom line today is
PEOPLE, PLANET & PROFIT
.com/Liz-Nickles
Define who you are as a brand & be very consistent in living up to it
.com/Liz-Nickles
Communicate with clarity - a brandzilla doesn’t buy loyalty,
SHE BUILDS IT
.com/Liz-Nickles
Don’t get too close to yourself that you fool yourself
.com/Liz-Nickles
Identify your super fans & tap into them
.com/Liz-Nickles
REFLECTION
Does your brand reflect your highest beliefs?
.com/Liz-Nickles
Want more? Listen to the full conversation at
.com/Liz-Nickles
h"p://www.twi"er.com/33voices
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