Brand compliance checklist - Verizon Wireless
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Brand compliance checklist Use this checklist to review the elements that apply to your submission. Does your submission include any exceptions to the below elements? Did you mention them in the description? Digital elements Are you using CTAs correctly? (Buttons, links and links with carets) Are you using form fields, dropdowns and checkboxes correctly? Graphical elements Did you check the iconography index to see if this icon exists? Are your illustrations, infographics or diagrams being used appropriately? Imagery/Photography Is your image/photo compliant with Masterbrand Guidelines? Does your image/photo represent the product/device correctly? Legibility Is your copy and logo legible on the image/photo? Layout Is the layout you’re using appropriate for the asset type? Is your layout correctly aligned to the grid with the proper margin spacing? Typography/Font Are you using the corporate Verizon NHG font? Does your typeface have the proper leading and tracking? Is your typography following the correct hierarchy? Color Did you follow the color palette rules in our Masterbrand Guidelines? Motion Do motion elements move in and out of the space correctly? Are you using the correct transitions? Editorial styling/Brand voice Did you proofread your work? Are you using the correct capitalization, punctuation and formatting? Is your copy in our brand voice? Logo Do you have enough clear space around the logo? Are you using the correct logo artwork without blurriness or distortion? Is your logo following our Alliance Branding Guidelines?
Transcript of Brand compliance checklist - Verizon Wireless
Brand compliance checklistUse this checklist to review the elements that apply to your submission.
Does your submission include any exceptions to the below elements?Did you mention them in the description?
Digital elementsAre you using CTAs correctly? (Buttons, links and links with carets)Are you using form fields, dropdowns and checkboxes correctly?
Graphical elementsDid you check the iconography index to see if this icon exists?Are your illustrations, infographics or diagrams being used appropriately?
Imagery/PhotographyIs your image/photo compliant with Masterbrand Guidelines?Does your image/photo represent the product/device correctly?
LegibilityIs your copy and logo legible on the image/photo? LayoutIs the layout you’re using appropriate for the asset type?Is your layout correctly aligned to the grid with the proper margin spacing?
Typography/FontAre you using the corporate Verizon NHG font? Does your typeface have theproper leading and tracking? Is your typography following the correct hierarchy? ColorDid you follow the color palette rules in our Masterbrand Guidelines?
MotionDo motion elements move in and out of the space correctly?Are you using the correct transitions?
Editorial styling/Brand voiceDid you proofread your work? Are you using the correct capitalization,punctuation and formatting? Is your copy in our brand voice?
LogoDo you have enough clear space around the logo? Are you using the correct logo artwork without blurriness or distortion? Is your logo followingour Alliance Branding Guidelines?
