BRAND BOOK

los futbolers are a team of professional futbol heroes that have been working hard, being responsible, helping others everyday of their live's, giving always the best of themselves individually, and teaching others how to get everywhere

in life you want to be, all of them inspired by the game of the world:

FÙTBOL - SOCCER - 足球 - FUSSBALL - ΠΟΔΟΣΦΑΙΡΟ - FUTEBOL - VOETBAL - サッカー - FOOTBALL - ФУТБОЛ - CALCIO - כדורגל - FOTBOLL - ฟุตบอล - foutbòl - 축구

their motivation is to overcome everything in life by playing the beautiful game and helping other`s always at their best showing people how everything is possible even if there are problems in life.

Every Person has an inner passion to achieve goals in life, become a better person, become responsible, become a winner, help and do well to people, become all the best he can be, with this vision los futbolers are inspired to do good in all

aspects of life.

All the efforts and good that can be done they define it with a word:

“FUTBOLIZE YOURSELF”

los futbolers is a lifestyle brand translated into fashion, positive message for the world through media, a trend in life, and a relation with the brand to express your personality, goals, and inner person out to the world.

!Los Futbolers World - Vision

LOS FUTBOLERS WORLD

Is a saying created by Isaac Hop Cherem encouraging children and grownups to work hard and achieve their dreams. This Saying inspired Isaac to create Los Futbolers, a cartoonish lifestyle

brand for adults and kids all around the globe, challenging them to be curios, have goals, work hard and be creative like

LOS FUTBOLERS.

“FUTBOLIZE YOURSELF”

LOS FUTBOLERS VALUES

1. STANDING FOR WHATS RIGHT: Los Futbolers are powerful futbolers committed to good deeds and defeating people that want to crash peoples dreams.

2. TEAMWORK AND COOPERATION: Los Futbolers always work as a team. By working together and looking out for all the peoples goals, they overcome challenges, succeed in their missions, solve important problems, and help the people understand that everything is possible working hard.

3. CONFIDENCE AND HARD WORK: Every Futboler succeeds because they are living proof that everything is possible working hard, confidence gives them personal strength to face every new difficulty in life by training hard and teaching to futbolize in every aspect of your life to the people.

4. WAKING UP TO LIFE AND FUTBOLIZE EVERYDAY: The only mission in life for los futbolers is to wake up everyday and do their best in futbolizing themeless, each of them in the areas they want to help more being an example to the world that you need to Wake up yourself and Wake also peoples life.

5. CARING AND FRIENDSHIP: They may be a team of fighting Futbolers to promote fairness, to help the world , and to help themselves, but Los Futbolers are a very close team, even though they are all different individually, they are always there for each other as a Futboler Team and For all the people that needs them By Futbolizing themselves.

Are the most important complement of the brand:

Character´s vision as a group:

Los Futbolers vision to life as a group, is what unites them to help futbolize people around the globe with different stories,problem`s, solutions that life may bring to all, everyone being so successful in life, with different beginnings in their youth, some of them having though times and some of them having not a bad life they overcome their situations and became successful always appreciating and giving back to the world. that is why they are destined to make good always and help always to resolve problems and by teaching people how giving back can make you more successful in life, they never stop trying to be better futbolers and better persons so they can become heroes.

LOS FUTBOLERS CHARACTERS:

Each and every futboler has in it`s mind to succeed in life as much as they can, but all of them know that it is as important to succeed helping

other`s that is why the stories of each futboler embrace were they came from, and what have they become by giving back always working hard day

and night day by day.

Los Futbolers characters have different stories from where they came from and what have they became, but the most important matter about each character is their passion to help others, to succeed by themselves, and by

giving back in all the most important fields in life like:

los futbolers character´s vision as individuals:

1. giving back to nature 2. caring for domestic animals ! 3. caring for education ! 4. caring for poor people in the world ! 5. caring for elder people ! 6. giving charity in large amounts of money or little amounts ! 7. helping poor communities with medical charity 8. fighting peace through their fame in some countries ! 9. making people know we are all the same ! 10. treating and educating drug addicts

11. combat against drugs 12. they combat against war, charity for medical diseases ! 13. investing in research for medicine ! 14. making foundations to feed kids with food in different regions ! 15. bringing self esteem high by being role models ! 16. teaching people to drive safely ! 17. teaching people to make physical activities like futbol ! 18. teaching people not to drink alcohol ! 19. give motivational speeches around the globe to pursuit their goals ! 20. help create a non-racist atmosphere to the world

21. help make conciseness to prevent pollution around the world 22. teach people to respect sea life ! 23. teaching people to respect wild life ! 24. teaching people to respect religions around the globe ! 25. telling people to educate everyday in their life's no matter what they want to do, but to try to do it perfectly well ! 26. teach people to feel better about their selves that all people are beautiful ! 27. helping people in their towns to do community work ! 28. teaching people to stay healthy and positive always, so they can succeed !29.have union in the good times-bad times !30.teaching people the ethics of the daily life , such as helping an elder cross the street

A great number of paradigms define them: (the Sports, The Sexy, The Responsible,

The Educational, The Social Conscience, The Workaholic, & The Universal type, etc.) are expressions of different ways that makes a

person one of a kind.

LOS FUTBOLERS

His spare time is dedicated

into creating community schools for his home

town expanding this project throughout Latin America.

!After his daily training he spends time in

nursing homes reading stories to his elders, he also spends time with sick

children teaching them that they can overcome any problem in life. All of

this is what he considers his favorite part of the day.

Líos loves planting trees in the forest in his free time

and spends most of his time creating projects to preserve nature,

he has invested lots of money into creating natural recreational parks. All of his work and well being has

earned him the nickname “the friend of nature”.

!Kipper is considered a hero among the

poorest regions of Europe, because he created a machine that provides clean

water to all of those regions in need, he is expanding his project through

other regions in the world due to it´s great success, he is considering doing

more community labor and spends lots of time thinking in what people need`s,

There is nothing he loves more than spending time with his dog “Brains”.

Nobody knows certainly where he goes on vacation,

but there are rumors that he spends his time visiting poor

people in Africa to help them out by donating money

and creating better opportunities for them.

In his free time he tries to spend most of the time with

his family, but also helps different foundations donating half of his fortune to

build a better world for the children.

!Rockba is playing a vital role in bringing peace to his country.

When Côte d'Ivoizer qualified for the World Cup, he begged the combatants to lay down their arms,

a plea which was answered with a cease fire after five years of civil war. His involvement in the peace process lead Rockba

being named as one of the world's 100 most influential people by

“Nerd-Time” magazine in 2009.

His personal life is dedicated in providing safe places to treat drug addicts all

around Europizer.

EAN

Forzán is the founding member of “Foundation Dego”, he is outspoken on the perils

of dangerous driving, and encourages the youngsters to drive with responsibility.

“Never drink and drive, never!” he usually says in press conferences.

!His proactive spirit has led him to give highly motivational speeches around the

world encouraging people to pursuit their highest goals in life with a positive

and optimist attitude.

Pélmar is worldwide known for creating a peaceful and non-racist atmosphere

wherever he goes, changing minds and allowing a more creative and proactive ambient with his mentality.

His home town was one of the most polluted in the world until he invented a

system to absorb pollutants in the air, disintegrating them without any negative

consequences, making this town one of the cleanest places of the Earth to live in.

HIS ONLY GOAL IN LIFE IS TO HELP PEOPLE AND MAKE THEM FEEL BETTER ABOUT WHO THEY ARE, HE TEACHES THEM HOW TO WORK AS A TEAM GET EARLY IN THE MORNING TO WORK HARD, HAVE PATIENCE TO GET YOUR GOALS HE SIMPLY IS OUT OF THIS WORLD.

HIS ONLY MATTER IN LIFE IS TO HELP THEIR TEAMMATES AND FAMILY FEEL BETTER ABOUT THEMSELVES, have union in the good times-bad times, AND MAKE THEM BELIEVE ALL IS POSSIBLE ALWAYS, HIS ONLY MISSION IS TO “FUTBOLIZE people

HIS ONLY MATTER IN LIFE IS TO HELP People TO STAY HEALTHY BY EATING THE RIGHT FOODS, AND BE POSITIVE ALWAYS IN LIFE SO THEY CAN SUCCED IN EVERYTHING !!!

HIS ONLY GOAL IN LIFE IS TO TEACH PEOPLE TO RESPECT ALL THE RELIGIONS IN THE WORLD AND SHOW THEM THAT WE ARE ALL THE SAME.

In his free time he tries to spend most of the time with

his family, but also helps ALL FOUNDATIONS IN THE COMBAT AGAINST DRUGS.

!His proactive spirit has led him to give highly motivational speeches around the

world encouraging people TO KNOW WE ARE ALL THE SAME, THEY MAKE THEM KNOW WE ARE THE SAME WITH DIFFERENT LOOKS

ONLY !

HIS ONLY GOAL IN LIFE IS TO DONATE TO POOR COMMUNITIES HELPING THEM WITH MEDICAL CHARITY AND SUPPLIES.

!he tries DAY BY DAY TEACHING PEOPLE

THE ETHICS OF THEIR DAILY LIFE, SUCHA AS HELPING AN ELDER CROSS THE STREET, NOT THROWING GARBAGE TO THE STREET, ETC…

HIS ONLY GOAL IN LIFE IS combat against war with his power into media and also gives charity for medical diseases !!!

HIS LOVE IN THIS WORLD ARE THE ANIMALS OF THE WILD LIFE, HE TEACHES ALL OF PEOPLE IN CONFERENCES AROUND THE WORLD TO RESPECT AND DO NOT TREAT ANIMALS BAD OR KILL THEM TO PRESERVE OUR PLANET !!!

His personal life is dedicated INTO TEACHING PEOPLE NOT TO DRINK ALCOHOL

TO ME RESPONSIVE INTO THIS MATTER GIVING SPEECHES AROUND THE GLOBE.

In his free time he tries to spend most of the time with

his family, but also helps different foundations INVESTING IN MEDICINE RESEARCH,

TO TREAT

o-rey is the most excellent human being in the planet because with all his fortune he gives back 75% back of it`s income into making foundations to feed kids with food in different regions of the work !!!

his goal in life apart from his succeed in this world, is to tell people to educate everyday in their life's no matter what they want to do, but to try to do it perfectly well, with all the efforts possible !!!

His personal life is been tough, he has been hero and he has been in the dark, so from this experiences he has become

a motivational speaker, to the people that have low self esteem, teaching & changing them to have a super high self esteem always !!

HIS LOVE IN THIS WORLD ARE THE ANIMALS OF THE SEA LIFE, HE TEACHES ALL OF PEOPLE IN CONFERENCES AROUND THE WORLD TO RESPECT AND DO NOT TREAT ANIMALS BAD OR KILL THEM TO PRESERVE OUR PLANET !!!

In his free time he tries to spend most of the time with the people of his town, teaching them to do

community work for others !!

he is the king of a good physical body, so he dedicates his time making people understand that they have to do physical activities everyday such as futbol !!!

MARKETING INSIGHTSTHE BRAND Funny, educational, heterogeneous, responsible, fashionable, empowerment.

CLAIM & SLOGAN “FUTBOLIZE YOURSELF”

FACTS AND SYMBOLS (SUPPORTING THE BRAND CLAIM) Different types and graphics, Modern graphics, sexy with humor. Consistency between different styles.

BENEFIT LOS FUTBOLERS BRAND fits the different types of futbolizity and helps person express their inner self.

IT MAKES ME FEEL Awesome, cool, attractive, with a goal in life.

IT MAKES ME LOOK Easy going, sexy in a positive sense, passionate, makes me look IN and confident.

!!!MARVEL SOKER KLONES UNIVERSAL STUDIOS

COMPETITIVE ENVIRONMENTKAWAII STYLE

SOFT TONE

STREET STYLE

STRONG TONE

DISNEY WARNER BROS MATELL BRANDS

NICKELODEON & VIACOM HIT ENTERTAINMENT CARTOON NETWORK PEANUTS

HARAYUKO GIRLS PUCCA SONRIO BRANDS POKEMON

•WORLDWIDE & UNIVERSAL APPEAL •BRAND NEW POSITIONING •LONG TERM DEVELOPMENT WITH AN UNLIMITED ROOSTER (CURRENTLY 30 CHARACTERS) •COLLECTIBLE •EASY ACCESS TO PRODUCT DEVELOPMENT THROUGH AN EXTENSIVE STYLE GUIDE •STYLISH DESIGN WITH A SOLID MESSAGE TO CONSUMERS •IDENTIFICATION OF CONSUMERS WITH EACH CHARACTER •MORE SHELF-SPACE FOR LICENSEES •STYLISH MARKETING AND PR PROGRAMS •STRONG POSITIONING OF THE BRAND •REACH ALL KIND OF COSTUMERS •REACH OUT WITH A SOLID AND SOCIAL RESPONSIBLE BRAND •SOCIAL RESPONSIBILITY •SO FUTBOLIZING •90% OF THE PLANET LIKES FUTBOL AND THIS IS THE FIRST CARTOONISH BRAND EVER TO FEED THE DEMANDS OF THE CONSUMERS !!!

LICENSING STRATEGY TO OFFER LICENSEES A NEW PROGRAM WHO´S BASIC INGREDIENTS ARE:

Bosques de Radiatas # 18 interior 701 Bosques de las Lomas

C.P. 05120 Cuajimalpa de Morelos

México, D.F.

www.futbolers.me www.SAKALCAPITAL.com

www.brandlicensingcentral.com

exclusive agent

Abroad +521 55- 2106-1332 +525 55- 2591-9426

México 044 55- 2106-1332

55-2591-9426

licensing@sakalcapital.com losfutbolers@gmail.com