Brand Book La Fiorentina 2014
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La Fiorentina
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Transcript of Brand Book La Fiorentina 2014
La Fiorentina
La Fiorentina
The Brand MissionWith a balance of feminine luxury and modern sophisticated charm, La Fiorentina offers a unique and fresh point of view to the 21st century woman. By offering an array of women’s apparel and accessories including fashion scarves, fine furs and related outerwear, novelty items, hats, cold-weather accessories and sunglasses, La Fiorentina combines European fashion with American ease that is relevant and current to socioeconomic trends worldwide.
La Fiorentina
The HistoryLa Fiorentina is a family owned business that was founded in Florence, Italy in June 1991 by Benedetto Hassan. La Fiorentina (meaning, “people of Florence”) is a brand that is richly enhanced by the Italian culture, nature, architecture, and passion for life. Since 1991, La Fiorentina has grown into a brand that signifies the synergetic lifestyle of American comfort and Italian heritage of design aesthetic by personifying both cultures in the quality textiles, colors, and silhouettes of timeless styles.
La Fiorentina
The Woman
ConfidentSophisticatedWorldlyThe La Fiorentina woman travels the world in search of new experiences and cultures.
She is well versed, sophisticated, and only accepts the highest quality.
Effortlessly pairing classic pieces with modern embellishes, she is confident in how she looks and feels.
La Fiorentina
The Competition
Lower Price
Higher Price
TrendyClassicLa Fiorentina
La Fiorentina
The LabelsLa Fiorentina features lines of fine Italian fur outerwear and fine Italian cashmere scarves. Available at Neiman Marcus, Sak’s Fifth Avenue, Nordstrom, Lord and Taylor, and other retailers both domestically and internationally. Pieces retail from $399 to $2,499.
Fiore by La Fiorentina collections consist of exquisitely crafted trend-forward scarves and faux fur pieces that can be dressed up or down. Available at Neiman Marcus, Sak’s Fifth Avenue,Nordstrom, and other specialty retailers both domestically and internationally. Pieces retail from $99 to $399.
Gabriella by La Fiorentina offers lines of fun, trendy accessories for a youthful spirit. Available at Macy’s, Nordstrom Rack, Gilt, RueLaLa, Bluefly, and other specialty retailers both domestically and internationally. Pieces retail from $15 to $99.
La Fiorentina
The Price Points
OUTERWEAR $30-$2,500SCARVES $20-$900
$20-$1,900WRAPSHATSEARMUFFSGLOVESSUNGLASSES
$20-$100$15-$150$15-$130$13-$90
La Fiorentina
The Product
La Fiorentina
The DistributionDepartment Stores: Specialty Stores:
La Fiorentina distributes to a variety of retailers including:
As well as select prestigious international stores in Japan, Australia, and Europe
La Fiorentina
The PressLa Fiorentina pieces have been featured in many fashion publications - a recognition of the quality and style La Fiorentina provides.
La Fiorentina
Licensed CategoriesLa Fiorentina is a licensee of ABS by Allen Schwartz for fashion and cold-weather accessories.
La Fiorentina
Contact Us384 Fifth Avenue, 5th Floor
New York, NY 10018
212.244.0182 (Phone)
212.868.5965 (Fax)
LaFiorentina.com
Sales/Marketing/Accounting Inquiries:[email protected]
