Brand Architecture

NOVEMBER 2017

The Tyler logo includes a portable design mark. By portable, we mean that this mark may be used by itself, attached to the Tyler Technologies logo type, or adhered to one of any of our best-of-breed product suites. No matter where it’s used, the Tyler brand is represented. The standard by which we make this happen is our brand architecture.

The goal of our brand architecture is to bring cohesion to a wide array of product suites and applications, and build equity for the Tyler brand at the same time.

The solution suites are identified first, followed by the sub-solution suite’s architecture of respective product suites. Product suites will be marketed as part of a solution suite. A product suite logo should never appear without the design mark or the Tyler name.

Keep in mind, this is not a comprehensive list of all Tyler solutions and applications, or a product architecture document. This is a brand architecture document, designed to provide structure to how our products are organized by solution suite, and a reference point of Tyler’s branded applications.

The applications or modules that are given a logo and included in this brand architecture are: 1. Designed to function as a stand alone application, not requiring any other Tyler software to operate; or 2. A module of an existing Tyler product suite that has a significant potential target market or provides a key competitive differentiator, and is supported by significant marketing dollars to communicate that message.

As the leader in software solutions for the public sector, we strive to present our solutions to the market in a unified and consistent way. Our brand architecture reflects this commitment.

Samantha CrosbyChief Marketing Officer

Brand Architecture Intro

SUB-SOLUTIONSUITE

SOLUTIONSUITE

CAMA APPRAISAL SERV ICESTAX B ILL ING & COLLECT ION

appraisal & tax solutions

SUB-SOLUTIONSUITE

PRODUCT SUITE

TAX B ILL ING & COLLECT ION

SOLUTIONSUITE

appraisal & tax solutions

munisa tyler appraisal & tax solution

incodea tyler appraisal & tax solution

TM iasWorlda tyler appraisal & tax solution

eaglea tyler appraisal & tax solution

TM oriona tyler appraisal & tax solution

TM tax-wisea tyler appraisal & tax solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

CAMA

SOLUTIONSUITE

appraisal & tax solutions

iasWorlda tyler appraisal & tax solution

eaglea tyler appraisal & tax solution

TM oriona tyler appraisal & tax solution

TM universa tyler appraisal & tax solution

incodea tyler appraisal & tax solution

TMaes californiaa tyler appraisal & tax solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

APPRAISAL SERV ICES

appraisal & tax solutions

TM

tyler verifya tyler appraisal & tax solution

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

MUNIC IPAL COURTSSTATE & COUNTY COURTS

courts & justice solutions

odysseya tyler courts & justice solution

incodea tyler courts & justice solution

odyssey guide & filea tyler courts & justice solution

TM

SUB-SOLUTIONSUITE

SOLUTIONSUITE

DECIS ION SUPPORT MOBILECORRECT IONS F IRECAD

public safety solutions

RECORDS

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

CAD

public safety solutions

incodea tyler public safety solution a tyler public safety solution

new world

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

CORRECT IONS

public safety solutions

incodea tyler public safety solution a tyler public safety solution

new worldodysseya tyler public safety solution

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

DECIS ION SUPPORT

public safety solutions

incodea tyler public safety solution a tyler public safety solution

new world

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

F IRE

public safety solutions

a tyler public safety solutionnew world

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

MOBILE

public safety solutions

incodea tyler public safety solution

brazosa tyler public safety solution

softcodea tyler public safety solutiona tyler public safety solution

new world

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

RECORDS

public safety solutions

incodea tyler public safety solution a tyler public safety solution

new world

SUB-SOLUTIONSUITE

SOLUTIONSUITE

REVENUE & C IT IZEN SERV ICES UTIL ITY B ILL INGHUMAN CAP ITAL MANAGEMENT PENSION MANAGEMENTF INANCIAL MANAGEMENT

erp solutions

SUB-SOLUTIONSUITE

PRODUCT SUITE

F INANCIAL MANAGEMENT

SOLUTIONSUITE

erp solutions

munisa tyler erp solution

incodea tyler erp solution

edena tyler erp solution

TM fundbalancea tyler erp solution

TMnew worlda tyler erp solution

tyler CAFR statement buildera tyler erp solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

erp solutions

HUMAN CAP ITAL MANAGEMENT

munisa tyler erp solution

incodea tyler erp solution

edena tyler erp solution

TM fundbalancea tyler erp solution

TM new worlda tyler erp solution

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

erp solutions

REVENUE & C IT IZEN SERV ICES

munisa tyler erp solution

incodea tyler erp solution

edena tyler erp solution

TM fundbalancea tyler erp solution

TM tyler parks & reca tyler erp solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

erp solutions

PENSION MANAGEMENT

tyler pension managementa tyler erp solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

erp solutions

UTIL ITY B ILL ING

munisa tyler erp solution

incodea tyler erp solution

edena tyler erp solution

TM fundbalancea tyler erp solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

PLANNING, REGULATORY & MAINTENANCE

planning, regulatory & maintenance solutions

energova tyler planning, regulatory & maintenance solution

TM munisa tyler planning, regulatory & maintenance solution

incodea tyler planning, regulatory & maintenance solution

SUB-SOLUTIONSUITE

PRODUCT SUITE

SOLUTIONSUITE

RECORDS & DOCUMENTS

records & document solutions

eaglea tyler records & document solution

document proa tyler records & document solution

TM

SUB-SOLUTIONSUITE STUDENT

INFORMATIONSCHOOL

F INANCIALSTRANSPORTAT ION

MANAGEMENT

HUMAN CAP ITAL

MANAGEMENTDATA

ANALYT ICS

school solutions

SUB-SOLUTIONSUITE

PRODUCT SUITE

STUDENT INFORMATION

SOLUTIONSUITE

school solutions

tyler sisa tyler school solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

SCHOOL F INANCIALS

SOLUTIONSUITE

school solutions

munisa tyler school solution

incodea tyler school solution

profunda tyler school solution

TM

infinite visionsa tyler school solution

new worlda tyler school solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

TRANSPORTAT IONMANAGEMENT

SOLUTIONSUITE

school solutions

versatransa tyler school solution

traversaa tyler school solution

tyler drivea tyler school solution

SUB-SOLUTIONSUITE

PRODUCT SUITE

DATAANALYT ICS

SOLUTIONSUITE

school solutions

tyler pulsea tyler school solution

TM

SUB-SOLUTIONSUITE

PRODUCT SUITE

HUMAN CAP ITAL MANAGEMENT

SOLUTIONSUITE

school solutions

munisa tyler school solution

incodea tyler school solution

profunda tyler school solution

TM

infinite visionsa tyler school solution

new worlda tyler school solution

TM

SOLUTION SUITE LOGOTYLER CORPORATE LOGO PRODUCT SUITE LOGO

• Dominant logo

• Used in all company references

• For use when multiple product lines are represented

• Odyssey Case Manager

• Incode Municipal Court Case Management

• Softcode

• For use on actual application log-in pages, splash-screens, etc.

• Product brochures, spec sheets

How Are These Logos Used?

courts & justice solutionsodysseya tyler courts & justice solution

Other Tyler Logos

Tyler’s online support community Tyler’s ancillary training

services

Used to brand Tyler continuous improvement

initiatives across all divisions

everGuide

Used as a launching icon on

school client sites

POWERED BY

Used to represent Tyler’s integration

of Public Safety and Courts & Justice

solutions to create a multi-agency justice

platform that can share information across

jurisdictional lines.

Tyler’s initiative to promote Tyler’s vision of

Connected Communities through common

interfaces, cloud-based data sharing, and a

consistent user interface for our Appraisal &

Tax, ERP, PR&M, Records & Documents, and

School solutions.

allianceFROM DISPATCH THROUGH DISPOSITION

nexusTHE DIGITAL FABRIC FOR THRIVING COMMUNITIES

Used to represent Tyler’s Public

Safety information and content

marketing portal for clients and

prospects.

Used as discreet bugs in screens with

branding other than Tyler

EMPOWERED BY TYLER TECHNOLOGIES

EMPOWERED BY TYLER TECHNOLOGIES

EMPOWERED BY TYLER TECHNOLOGIES

Other Tyler Logos

Used internally to promote energy

and resource conservation

Used by approved and designated partners whose

products are embedded in Tyler applications, or

where Tyler is a reseller of the product.

SOLUTIONPARTNER

SOLUTIONPARTNER

Used for preferred, Tyler-wide business partners that are

product-agnostic. These are best-of-breed companies

used and recommended by Tyler.

Tyler’s community involvement and

non-profit program

Used to promote our nonprofit, charitable

organization funded by Tyler Technologies

tyler foundationcaring for our communities

Used internally to promote a healthy

lifestyle for Tyler employees

Used internally for presentations and

materials where divisions, teams across

divisions or multiple solution owners are

working together on joint projects or events.

Other Tyler LogosSupporting Products or Services Not Marketed Under the Tyler Brand

Used to differentiate our Microsoft Dynamics AX

sales and marketing channel.

Tyler’s defensive driving product tied to Incode’s

Municipal Court Solution

TM

TX

A State of Texas only brand of Odyssey’s robust

e-filing solution that allows users to easily open

cases and file documents from a single website.

A state-by-state customized logo representing

Odyssey’s robust e-filing solution that allows users

to easily open cases and file documents from a

single website.

A state-by-state customized logo representing

Tyler’s case research portal that provides judges

and their staff secure access to a consolidated

database of case information.

tyler EAM™

a total tyler solution

tyler dataXchangea total tyler solution

TM

Total Tyler Solutions

tyler cashieringa total tyler solution

TM

tyler content managera total tyler solution

TM

tyler paymentsa total tyler solution

TM

tyler identitya total tyler solution

modriaa total tyler solution

TM

tyler workflowa total tyler solution

TM

executimea total tyler solution

TM

tyler business formsa total tyler solution

TM

tyler incident managementa total tyler solution

TM