Brand Advocates

How to Expand Your Message and Boost Your Awareness

Brand ADVOCAtes

INTRODUCTION Jen Newmeyer

Digital Media Manager Food Bank of Central & Eastern NC

@CharityJen www.charityjen.com #NCRecre8 @NCRPA

Social Media AMBASSADORS

@CharityJen #NCRecre8 @NCRPA

Organic Reach DECLINE

Via WebStoresLTD.com @CharityJen #NCRecre8 @NCRPA

Friends Over ADVERTISING 83%

Trust Friends vs. 30-40%

Online Ads


Advocates vs Influencers

Influencers Drive Awareness

Advocates Drive Action

Advocates Are More Loyal & Have More Passion

More Likely to Offer Recommendations

92% Trust Advocates Over Influencers

Via Jay Baer & Zuberance @CharityJen #NCRecre8 @NCRPA

Ambassador segmentation Advocates Influencers


Ambassador IMPACT


30 Day Voting Challenge Employed SMA’s on Last Day

Drove Votes to Place from 38 to 22 Won $45K Grant

Holiday Meals Drive Employed SMA’s on Last Day

Raised $75k, Largest One Day Revenue

24 Hour Telethon First Year: $25,000

Next Year: $55,000 and Trending!

Setting Up Your PROGRAM Simple Complex

Corkboard Flyer Ambassador List

Website Info Page Online Signup Form Online Resources Page Featured on Website Welcome Packet Certificate of Membership Monthly Email Recognition in Print Guest Blog Posts Event Involvement


Ambassador IDENTIFICATION Volunteers & Program Participants

Employees!

Meetups and Networking Events

Active & Engaged on Social Media

Search by Popular Hashtags

Comments on LinkedIn Pages

Buzzsumo Influencers Section

LittleBird (getlittlebird.com)


Facebook

examples


Ambassador RECRUITMENT Step 1: Determine Objective

More Hikers or Campers. More Participants in Event. General Awareness.

Step 2: Outline the Ask and Action Share on Facebook. Distribute a Flyer.

Write a Blog Post. Advertise.

Step 3: Extend Invitation Meeting with Employees or Community Group. Personal Invitation by Email or on Social Media.

Post Offer Newsletter.


Ambassador engagement

Keep Informed of Activities

Include in Collaborations

Offer Exclusive Invitations

Offer Discounts

Treat Them to Coffee

Celebrate Victories

Make Them Feel Special!


Ambassador RETAINMENT

Send Greeting or Thank You Cards

Speaking Opportunity at Events

Panel Invitations

Features in Newsletters

Include in Photos or Videos

Use Quotes in Materials

Spotlights in Social Media

Keep Them as Friends!


EXAMPLES Event

Participation Social Media

Feature Newsletter

Recognition


RECAP Set Up Your Program

Simple: Flyers and a Corkboard Complex: Website, Social Media, Emails, Certificates

Identification Employees, Volunteers, Networking, Social Media

Recruitment Determine Objective. Outline the Action. Extend the Invitation.

Engagement & Retainment Make Them Feel Special. Keep Them as Friends.


Resources & Handouts charityjen.com/advocates

Thank YOU!


Brand Advocates

Social Media

Transcript of Brand Advocates