BPDMP TARGETING MAIL · Nikkei Real Estate Market Report Mail + 【Business...

April.2020

BPDMP TARGETING MAIL

BPDMP TARGETING MAIL Selling Points

Deliver your company’s PR information(separately) to Nikkei BP’s high-quality business people!

Ad plans are designed to approach high-quality business people directly. We will widely support your marketing activities such as promoting seminar, exhibition, campaign, new products and services.

Select the optimal delivery target in accordance with the appealing points!

From basic attributes i.e. age, gender, region, business info (industry, department, job tittle, # of employees), to attributes unique to Nikkei BP i.e. “position involved in IT”, “construction and real estate-relatedqualifications, “are also available.

Fully utilize Nikkei BP’s database!

We assure that you can find potential customers suitable for your company from Nikkei BP’s data base (Information on attributes and action histories of website members, mail magazine readers, magazine subscribers, and visitors to seminars / trade shows).

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1. Targeting by attribute

2. Targeting by browsing histories of website membersSpecify websites or categoriesSpecify keywords

5. Targeting by mail magazine readers

4. Targeting by Doctors, Health care workers

3. ABM （Specify domain）

BPDMP TARGETING MAIL have 5 targeting methods

You choose one from 5 targeting methods.About 1. Targeting by attribute, 2. Targeting by browsing histories of website members and 3. ABM （Specify domain or company name), you can also send the email by combining these methods.

unit rate：@JPY 150

Segment A：@JPY 100Segment B：@JPY 120

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unit rate：@JPY 1,000,000/20,000 mails

【1. Targeting by attribute 】Attribute Segments and Rate Plans

Segment A Unit：@JPY 100

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Minimum charge is 300,000 yen (w/o tax)※Other attributes are also available. Please contact us for further information.

●Basic Attributes

Age

29 or younger

30～39

40～49

50～59

60 or older

GenderMale

Female

Region By prefecture

●Job Title

Job Title

Chairman / President/Board Members

Department Manager level

Section Manager level

Subsection Manager level

●Number of Employee

# of Employee

1～49

50～99

100～299

300～499

500～999

1,000～2,999

3,000～4,999

5,000～9,999

10,000～19,999

20,000 or more

●Annual Income

Annual Income ※JPY

5M ～up to 10M

10M～up to 20MOver 20M

Industry*

Agriculture, forestry and fishery Mining

Construction

Automobile/Transport equipment

Electric and electronic equipment

Machinery/Heavy electric machinery

Materials

Energy

Food/Pharmaceuticals/ Cosmetics

Other manufacturing

Wholesale/Retail/Trade

(Trading companies included)

Finance/Securities/Ins urance

Real estate

Network services

Information processing /SI/ Software

Transportation

Consulting/Accounting /Legal affairs

Broadcasting/Advertising /Publishing

/Mass media

Public office worker (excludes teachers)

Educational/Learning Support

Medical

Nursing/Welfare

Restaurant/Hotel

Recruiting

Travel

Job type*

Company managers /Executives

Management planning

Public relations /Advertising

General affairs /Human resources

Material procurement and purchase

Finance/Accounting

General administration

Information processing/Information systems

Planning/Research/Mark eting

Sales

Production/Manufacturing

Delivery/Logistics

Technology/Design

Researchand development

Editorial/Editorial services/Production

Specialist

(construction/civil engineering related)）

Specialist (medicine and healthcare related)

Specialist (accounting)

Specialist (legal affairs)

Specialist (education/training)

【1. Targeting by attribute 】Attribute Segments and Rate Plans

Segment B Unit：＠JPY 120

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●Attributes of Nikkei xTECH members: IT

Position regarding IT

User Companies

Executives / Board Members

Information System Section

System Planning Section

SI, Consulting


System Engineer

Consultant

R&D

Maintenance / Administration

Sales

Planning / Marketing

Vender / Vendor of IT related hard wear / soft wear


System Engineer

Consultant

R&D


Sales


Communication Service Provideｒ


System Engineer

Consultant

R&D


Sales


●Attributes of Nikkei xTECH members:: Construction

Industry (specialty)

Architect’s Office

House Builder

General Contractor / Subcontractor

Consultant

Real Estate Developer

Profession (specialty)

First-class Registered Architect

Second-class or Wooden Housing Architect

Construction Managing Engineer

Civil Engineering Managing Engineer

Professional Engineer / Probationary

Land Surveyor / Probationary

Real Estate Transaction Manager

●Attributes of Nikkei xTECH members: Manufacturing

Industry (specialty)

Manufacturing ofElectric and Electronic

Products

Consumer Electronics

Computer, Accessory

Communication Devices

Electronic Parts Manufacture

Other Manufacture

Manufacturing ofMachinery

Industrial Machinery

Semiconductor General Machinery

Transportation Equipments

PME

Machinery Parts

Auto Parts / Module

Other Machineries

Manufacturing of other

Chemical Products

Food / Beverages

Pharmaceutical Products

Steel / Non-metal

Building Material Makers


Basic Research

Development andDesign

Product Development

Design (Hardware)

Design (Software)

Other development

Purchasing / Material

Industry (specialty) Architect’s Office

Number of childrenNot have children

Have children

Married or UnmarriedMarried

Unmarried

【2. Targeting by browsing histories of website members 】 Attribute Segments and Rate Plans

This menu is delivered to a target group of website users who read specific articles all having specific websites, categories or keywords. You can designate five or more websites, categories or keywords to be tracked. Or, please ask us for a quote in the case of a particular product or content.

Appeal to readers of articles related to a specific key word

② Specify keywords

There are articles of which readers can be your target

①Specify websites or categories

≪Examples of keywords to be tracked≫AI/Machine learning, FinTech, IoT, RPA, UI/UX, VR, inbound, Cloud, Cyber security, Automated driving, Smart factory Digital marketing, Big data, Workstyle reform Tourism, Asset management, Diet, Over-the-counter/Self-medication, Entrance exams, Career change

≪Website≫Nikkei Business Online Edition, Nikkei xTREND, Nikkei xTECH, Nikkei ARIA, Nikkei DUAL, Nikkei doors

≪Categories≫ ※Readers of only Nikkei xTECH

IT/ Electric machine/ Cars/ Architecture/ Civil engineering/

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Delivery target

Delivery target

Website users who read specific articles all having specific websites, categories

Website users who read specific articles all having specific keywords

Unit rate: @ JPY 150


【3. ABM （Specify domain）】 Attribute Segments and Rate Plans

This menu is delivered to a target group of specifically chosen domains and companies to support your account-based marketing (ABM). Please give us a list of either designated domains (example:@nikkeibp.co.jp) or the names of companies you want your banner delivered to.

Delivery target Subscribers of a specific domain or company name

※ Messages to a specific company can not be included in the script.※ Please contact us for more detail about specified URL/domain.

≪Target designation≫Domains(such as “nikkeibp.co.jp”)

or company name

≪Target setting≫Target domains and companies

chosen as designated

≪Delivery≫Specific information

delivered to right targets

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Have a list of companies you want to approach

③ABM（Specify domain）

※Please specify domain such as “nikkeibp.co.jp”.


You may select the optimum attributes for your company (Please select from the attribute in P.4)

Attributes are categorized into 2 types of segments of A and B depending on the content.Available at different rates depending on the selected attribute （segment A: @JPY 100 ／segment B: @JPY 120yen ）.

About 1. Targeting by attribute, 2. Targeting by browsing histories of website members and 3. ABM （Specify domain or company name), you can also send the email by combining these methods.

Promote to a seminar for people in their 20s to 50s held in Tokyo.

Unit rate：@JPY 120（Segment B price applied）

20s to 40s

Segment A

Kanto area×

Directors class

Contents and Rate Simulation

Send Information to people in their 20s to 50s interested in changing jobs.

Unit rate：@JPY 200（Specify keyword price applied）

20s to 50s

Browsing Histories

Readers of articles about “Change of job”

Segment B

IT department in user company

Send information to executives who has decision making authority for introducing new IT products.

Unit rate：@JPY 100（Segment A price applied）

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Segment A

Segment A

Segment A

×

×

【4. Targeting by Doctors, medical staff 】 Attribute Segments and Rate Plans

≪Contents and Rate Simulation ≫

Kanto Area ×

30 or older × Kansai Area ×

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Doctors and pharmacists

Doctors working for Hospital, Clinic, etc

●Attributes of Nikkei Medical Online


Doctors working for Hospital, Clinic, etcHospital ExecutiveClinic ExecutiveDentistPharmacistNurse, Assistant Clinical RadiologistClinical LabTechnicianClinical Engineering ExpertOther Medical Prof.Pharmaceutical StudentMedical StudentPharmaceuticalCompany Employee

●Basic Attributes

Age

29 or younger

30～39

40～49

50～59

60 or older

GenderMale

Female

Region By prefecture

●Attributes of Nikkei Medical Online

Number of Hospital Beds

No bed1～1920～99100～199200～299300～499500 and more

Hospital DepartmentPls contact us for further

information


For delivery to doctors, pharmacists, nurses and other medical and medical personnel,Dedicated segments are available.




*Contents in this package will be delivered to the member of Nikkei medical online, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.※We may not accept depending on conditions such as specified delivery target, product, and script.※Please contact us for more detail about other than those above.

【5. Targeting by mail magazine readers 】 Attribute Segments and Rate Plans

Package #

Delivery Target(Mail Magazine Subscriber)

Mail Magazine Outline Max Delivery*Application

UnitPrice

（JPY w/o tax)

M-1 Nikkei Business Online Editon MailIssued by the Nikkei Business magazine, it is the only online media that can directly reach corporate executives who make important corporate decisions.

1,450,000

20,000

JPY1,000,000

M-2 Nikkei xTREND Mail

With the concept of “digital strategy media for new market creators”, Nikkei xTREND provides leading-edge strategy in marketing such as marketing strategy, product development and new business creation.

110,000

M-3 Nikkei xTECH Hot Topics MailDelivers mainly newly-arrived enterprise information picked up from columns and commentaries in Nikkei xTECH on daily basis.

150,000

M-4 Nikkei xTECH PC/Mobile MailOffers trouble shooting and one-step ahead information for all businesspeople using PC and mobile. 330,000

M-5 Nikkei Electronics NEWSCovers latest trend of electronics, information and communications technologies. Specially selected from Nikkei Technology Online.

145,000

M-6 Nikkei Monozukuri NEWSProviding frontline engineers with the practical information indispensable for problem solving and technology innovation.

120,000

M-7 Nikkei Automotive NewsOffers comprehensive information on automotive technology and business, such as latest trend in auto business, product, technology.

100,000

M-8Nikkei xTECH

Construction/Engineering Mail

Mail for members of “Nikkei Architecture”, an architecture and housing website. Core readers are professional users engaged in construction business such as authorized first-class architects.

170,000

M-9Nikkei Real Estate Market Report Mail

+【Business Attribute】Industry：Real Estate

Limited mail for readers of "Nikkei Real Estate Market Report“. Delivers updated information of the latest news and contents in the real estate category in the website.

10,000 all

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This menu is targeted to the e-mail magazine subscribers (who has permitted to receive a notice email from Nikkei BP) Available at a reasonable unit price.

*Contents in this package will be delivered to the e-mail magazine subscribers, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.*Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.

AD RATE

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Subject within 30 double-byte charaters

300KB or fewer ＝html＋image file

Enter your ad text in HTML format in the Contents Area of one of our designated

Document Templates

Select your choice from one of our designated Document Templates

Left-right size 640 pixels

Vertical size No limitations

Character code iso-2022-jp

# of character per line 500 bytes of fewer

Style sheetExternal CSS, background-image, text-align and align attributes for parent

elements prohibitedCreate image file GIF／JPG

Image folder Don't create image folder. Store in the same hierarchy as html.

Image path Relative path

Image loop display Prohibited

Number of URLs in document 10 or fewer

Link settings Enter 「target="_blank"」

CharactersSingle-byte or specific machine dependent characters prohibited (circled

characters, etc)

External file reference tagExternal file tags prohibited except tags for image such as

<css><iframe><frame><embed><applet><object>

Program description tag Program description tags such as <script><java>prohibited

Browser dependent tagBrowser dependant tag such as <map><blink><marquee> and mailer

dependant tag prohibited

User information entry tagUser data-entry tags such as <form><input><select><option><button><textarea>

prohibited

Character limit

Contents

Size

No. of Characters

Graphics

URL

Prohibited items

Volume

Document template

Headers / Footers

[HTML Rule] Please refer to the following rules to create HTML mail

※Please test with multiple mailers i.e. Outlook(2016),Outlook(Office365), Mozilla Thunderbird, Gmail etc. before sending in.

Nikkei BP regular Active Targeting Mail rate (text rate) + additional HTML charges: JPY 100,000(Same rate Is charged regardless of number of subscribers). ※Please refer to P.04~06 / P.08~0.9 for the text version.

“HTML Format” mail delivery is possible with high visual effects ※ option: +JPY 100,000

Either of Text Mail or HTML Mail Delivery is Possible

Inquiry ／ Application address ： [email protected]

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Contact >>> ２～３weeks before

●Select targetChoose your target using our menu

●Confirm availability and request an estimateSend state your conditions, delivery date and the number of deliveries (or budget) to us by email

Application >>> 8 business days before

●Send your order email to our application address●Application is official upon acceptance of the email

Application Form

Please refer to the below and send your order email to: [email protected]

■Subject【Application】 mm/dd：Nikkei BP Active Targeting Mail ：○○○○Inc.

＜Advertising insertion application ＞***************************************************************** Advertiser ：○○○○Inc.Ad agency ：□□□□IncMedia ：BPDMP Targeting MailDelivery date ：mm/ddCondition ：（※If you are applying a package menu, write the package #）# of Deliveries ：x,xxxAmount ：xxx,xxx yen*****************************************************************

■E-mail body

For cancellation after receipt of application, cancellation fee will be charged 10% up to 3 business days, 30% up to 2 business days, 50% of the total delivery fee 1 business day.In addition, in the case of HTML mail, cancellation fee will be charged 20% up to 5 working days, 50% up to 2 working days after 4 working days,and cancellations can not be accepted for 1 working day.A cancellation fee of 20% will be charged even 8 business days after submission of the manuscript (10 business days for Responsible).

Application Guideline

※HTML MAIL : 10 business days before

mailto:[email protected]


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●Send targeting mail contents with application detail to our insertion address

Insertion >>> 5 business days before

*There is a case not to accept order and to ask to amend expression according to our company’s regulation.

【Text Ver.】[email protected]【HTML Ver.】[email protected]

【Text Ver.】Material／Insertion Specs

●Subject of e-mail：within 30 full-size characters●First line of mailer: within 15 full-size characters●E-mail content：text of 38 full-size characters x 30-50 lines

Please make mail contents to refer below.・Please do NOT use special characters as below

・Line including URL creates left-align (not center-aligned) with only one.・Please send mail content as attached text file not to write it in mail body.・Please clearly state name of the advertiser or seminar organizer either in the body text or linked web page.

Insertion Address

【HTML Ver.】Material／Insertion Specs

● Subject of e-mail：within 30 full-size characters● E-mail content：please refer to P.10,13

※HTML MAIL : 7 business days before

For cancellation after receipt of application, cancellation fee will be charged 10% up to 3 business days, 30% up to 2 business days, 50% of the total delivery fee 1 business day.In addition, in the case of HTML mail, cancellation fee will be charged 20% up to 5 working days, 50% up to 2 working days after 4 working days,and cancellations can not be accepted for 1 working day.A cancellation fee of 20% will be charged even 8 business days after submission of the manuscript (10 business days for Responsible).

／＼（full-size slash,full-size backslash）

Insertion Guideline①



【日経BP Mail】

【Text ver.】【HTML ver.】

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Subject

Main Text

●日経BP Mail：配信日（日経BP）First line

-----------------------------------------PR--

------------------------------本メールは日経BPの各種サービスにご登録いただいている方にお送りしています。今後、このような日経BPや日経グループ各社からのお知らせが不要な方は下記URLからお手続きいただきますようお願いいたします。https://account.nikkeibp.co.jp/guide/stopnotice.html

▼「日経ＩＤ」と「日経BPパスポート」についてhttps://account.nikkeibp.co.jp/guide/

▼今回のご案内に関するお問い合わせ先https://bpcgi.nikkeibp.co.jp/form-cgi/formhtml.cgi?form=ask_bpmail/index.html

※メール本文中のURLには、一部計測用URL（弊社ドメイン）を使用しています。外部サイトへリダイレクトする場合もありますので、あらかじめご了承ください。※このメールは送信専用のメールアドレスからお送りしています。ご返信いただいても回答はできませんので、あらかじめご了承ください。

------------------------------Copyright(C) 2019 日経BP

------------------------------

【日経BP Mail】Subject

＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊＊

Contents Area

※Line including URL creates left-align (not center-aligned) with only one.The URL is replaced with URL for measurement.(Ex.）https://cmad.nikkeibp.co.jp/＊＊＊＊＊＊＊

Insertion Guideline② Sample

https://account.nikkeibp.co.jp/guide/stopnotice.html

https://account.nikkeibp.co.jp/guide/

https://bpcgi.nikkeibp.co.jp/form-cgi/formhtml.cgi?form=ask_bpmail/index.html

https://cmad.nikkeibp.co.jp/

15Report (sample)

●We will submit a report (attach excel data to the mail) about 10 business days later.

Report >>> 10 business days later

※Please be advised that the schedule for submitting report may fall behind in a busy time period

Campaign ReportAttn: Your Company name

Project Title ********Subject **************Media BPDMP Targeting Mail

Delivery date yy/mm/ddThe number of delivery ***,***

The number of click ***CTR ***%

URL1 http://h.nikkeibp.co.jp/h.jsp?no=*********



date URL1 URL2 URL3yy/mm/dd 16 19 54yy/mm/dd 0 2 4yy/mm/dd 0 0 3yy/mm/dd 0 0 2yy/mm/dd 0 0 0yy/mm/dd 0 0 0yy/mm/dd 0 0 0

Total 16 21 63

*The number of delivery shows actual value. *The number of delivery is add to the number of your application to consider delivery errors.*The URL order of the report is the ascending order of original URL (Before Conversion) String.* Even if it is described in multiple places, the number of clicks is reported by adding up the URL unit.

http://h.nikkeibp.co.jp/h.jsp?no=*********



Contact for BPDMP Targeting Mail

[email protected]

[email protected]

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For orders and quotation

Package plan inquiries:

If you have any further questions, please feel free to contact us.



BPDMP TARGETING MAIL · Nikkei Real Estate Market Report Mail + 【Business...

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