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    Prepared by: Fernando Quijano & Shelly TefftCASE FAIR OSTER

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    1

    PART I INTRODUCTION TO ECONOMICS

    The Scope and

    Method of EconomicsCHAPTER OUTLINE

    Why Study Economics?To Learn a Way of Thinking

    To Understand Society

    To Understand Global Affairs

    To Be an Informed Citizen

    The Scope of EconomicsMicroeconomics and

    Macroeconomics

    The Diverse Fields of Economics

    The Method of EconomicsDescriptive Economics and

    Economic Theory

    Theories and Models

    Economic Policy

    An Invitation

    Appendix: How to Read

    and Understand Graphs

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    Three fundamental concepts:

    i. Opportunity cost

    ii. Marginalism

    iii. Efficient markets

    A) To Learn a Way of Thinking

    Why Study Economics?

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    To Learn a Way of Thinking

    Why Study Economics?

    1) Opportunity Cost

    opportunity costThe best alternative thatwe forgo, or give up, when we make achoice or a decision. The opportunity costof going to the movie is the value of theother tins you could hv done w the same

    money and time.

    scarce Limited.

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    To Learn a Way of Thinking

    Why Study Economics?

    2) Marginalism

    marginalismThe process of analyzing theadditional or incremental costs or benefitsarising from a choice or decision.

    sunk costs Costs that cannot be avoided

    because they have already been incurred.

    Eg. Airplane low price tickets ~ marginalcost of extra passenger for a plane that isabout to take off with empty seats.

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    To Learn a Way of Thinking

    Why Study Economics?

    Efficient MarketsNo Free Lunch

    efficient marketA market in whichprofit opportunities are eliminatedalmost instantaneously.Eg. Perfect competition ~ free entryand exit

    The study of economics teaches us a wayof thinking and helps us make decisions.

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    B) To Understand Societypast and present economicdecisions have an enormous influence on the characterof life in a society

    Why Study Economics?

    Industrial RevolutionThe period inEngland during the late eighteenth and early

    nineteenth centuries in which newmanufacturing technologies and improvedtransportation gave rise to the modern factorysystem and a massive movement of thepopulation from the countryside to the cities.

    The study of economics is an essential part of the study of society.

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    C) To Understand Global Affairs

    Why Study Economics?

    An understanding of economics is essentialto an understanding of global affairs.

    D) To Be an Informed Citizen

    To be an informed citizen requires a basicunderstanding of economics.

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    E C O N O M I C S I N P R A C T I C E

    iPod and the World

    A sticker that says Made in China can often be

    misleading.

    Indeed, for the iPod, which is composed of manysmall parts, it is almost impossible to accuratelytell exactly where each piece was produced

    without pulling it apart.

    From an economics point of view one often has to dig a little deeper to seewhat is really going on.

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    Microeconomics and Macroeconomics

    The Scope of Economics

    microeconomicsThe branch of economics thatexamines the functioning of individual industriesand the behavior of individual decision-makingunitsthat is, firms and households.

    Microeconomics looks at the individual unitthe household,the firm, the industry. It sees and examines the trees.

    Macroeconomics looks at the whole, the aggregate. It seesand analyzes the forest.

    macroeconomicsThe branch of economicsthat examines the economic behavior ofaggregatesincome, employment, output, andso onon anational scale.

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    Microeconomics and Macroeconomics

    The Scope of Economics

    TABLE 1.1 Examples of Microeconomic and Macroeconomic Concerns

    Divisions

    of Economics Production Prices Income Employment

    Microeconomics Production/output in

    individual industries and

    businesses

    How much steelHow much office

    spaceHow many cars

    Price of individual

    goods and services

    Price of medical carePrice of gasolineFood pricesApartment rents

    Distribution of

    income and

    wealth

    Wages in the autoindustry

    Minimum wageExecutive salariesPoverty

    Employment by

    individual businesses

    and industries

    Jobs in the steelindustry

    Number of employeesin a firm

    Number ofaccountants

    Macroeconomics National

    production/output

    Total industrial outputGross domestic

    productGrowth of output

    Aggregate price level

    Consumer pricesProducer pricesRate of inflation

    National income

    Total wages andsalaries

    Total corporateprofits

    Employment and

    unemployment inthe economy

    Total number of jobsUnemployment rate

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    The Diverse Fields of Economics

    The Scope of Economics

    TABLE 1.2 The Fields of Economics

    Behavioral economics uses psychological theories relating to emotions and social context to helpunderstand economic decision making and policy. Much of the work in behavioraleconomics focuses on the biases that individuals have that affects the decisionsthey make.

    Comparative economic

    systems

    examines the ways alternative economic systems function. What are the

    advantages and disadvantages of different systems?

    Econometrics applies statistical techniques and data to economic problems in an effort to testhypotheses and theories. Most schools require economics majors to take at leastone course in statistics or econometrics.

    Economic development focuses on the problems of low-income countries. What can be done to promotedevelopment in these nations? Important concerns of development for economistsinclude population growth and control, provision for basic needs, and strategies forinternational trade.

    Economic history traces the development of the modern economy. What economic and political eventsand scientific advances caused the Industrial Revolution? What explains thetremendous growth and progress of post-World War II Japan? What caused theGreat Depression of the 1930s?

    Continued...

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    The Diverse Fields of Economics

    The Scope of Economics

    TABLE 1.2 The Fields of Economics (continued)

    Environmental economics studies the potential failure of the market system to account fully for the impacts ofproduction and consumption on the environment and on natural resource depletion.Have alternative public policies and new economic institutions been effective incorrecting these potential failures?

    Finance examines the ways in which households and firms actually pay for, or finance, their

    purchases. It involves the study of capital markets (including the stock and bondmarkets), futures and options, capital budgeting, and asset valuation.

    Health economics analyzes the health care system and its players: government, insurers, health careproviders, and patients. It provides insight into the demand for medical care, healthinsurance markets, cost-controlling insurance plans (HMOs, PPOs, IPAs),government health care programs (Medicare and Medicaid), variations in medicalpractice, medical malpractice, competition versus regulation, and national healthcare reform.

    The history of economic

    thought,

    which is grounded in philosophy, studies the development of economic ideas andtheories over time, from Adam Smith in the eighteenth century to the works ofeconomists such as Thomas Malthus, Karl Marx, and John Maynard Keynes.Because economic theory is constantly developing and changing, studying thehistory of ideas helps give meaning to modern theory and puts it in perspective.

    Industrial organization looks carefully at the structure and performance of industries and firms within aneconomy. How do businesses compete? Who gains and who loses?

    Continued...

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    The Diverse Fields of Economics

    The Scope of Economics

    TABLE 1.2 The Fields of Economics (continued)

    International economics studies trade flows among countries and international financial institutions. What arethe advantages and disadvantages for a country that allows its citizens to buy andsell freely in world markets? Why is the dollar strong or weak?

    Labor economics deals with the factors that determine wage rates, employment, and unemployment.How do people decide whether to work, how much to work, and at what kind of job?

    How have the roles of unions and management changed in recent years?

    Law and economics analyzes the economic function of legal rules and institutions. How does the lawchange the behavior of individuals and businesses? Do different liability rules makeaccidents and injuries more or less likely? What are the economic costs of crime?

    Public economics examines the role of government in the economy. What are the economic functionsof government, and what should they be? How should the government finance theservices that it provides? What kinds of government programs should confront theproblems of poverty, unemployment, and pollution? What problems doesgovernment involvement create?

    Urban and regional

    economics

    studies the spatial arrangement of economic activity. Why do we have cities? Whyare manufacturing firms locating farther and farther from the center of urban areas?

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    E C O N O M I C S I N P R A C T I C E

    Trust and Gender

    While many transactions happen inanonymous markets in which buyersand sellers dont know one another,

    there are many other occasions inwhich markets operate more

    effectively if individuals develop sometrust in one another.

    In experiments run at the University ofWisconsin and the University of Miami,researchers conclude, We find that

    men trust more than women, andwomen are more trustworthy than men.

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    The Method of Economics

    positive economicsAn approach to economics thatseeks to understand behavior and the operation ofsystems without making judgments. It describes whatexists and how it works.

    normative economicsAn approach to economicsthat analyzes outcomes of economic behavior,evaluates them as good or bad, and may prescribecourses of action. Also calledpolicy economics.

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    Descriptive Economics and Economic Theory

    The Method of Economics

    descriptive economicsThe compilation ofdata that describe phenomena and facts.

    economic theoryA statement or set ofrelated statements about cause and effect,action and reaction.

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    Theories and Models

    The Method of Economics

    modelA formal statement of a theory, usuallya mathematical statement of a presumedrelationship between two or more variables.

    variableA measure that can change from timeto time or from observation to observation.

    Ockhams razorThe principle that irrelevantdetail should be cut away.

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    All Else Equal: Ceteris Paribus

    ceter is par ibu s, orall else equalA device

    used to analyze the relationship betweentwo variables while the values of othervariables are held unchanged.

    Theories and Models

    The Method of Economics

    Using the device of ceteris paribusis one part of the process of

    abstraction. In formulating economic theory, the concept helpsus simplify reality to focus on the relationships that interest us.

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    Expressing Models in Words, Graphs, and Equations

    Theories and Models

    The Method of Economics

    Methods of expressing the quantitative relationship between two variables:

    Graphing (as presented in appendix)

    Equations, for example:

    C= .90 Y and S= .10Y

    If over time U.S. households collectively spend, or consume, 90

    percent of their income and save 10 percent of their income, we couldthen write:

    C = 0.9 Y and S = 0.1 Y

    where Cis consumption spending, Yis income, and Sis saving.

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    Cautions and Pitfalls

    Theories and Models

    The Method of Economics

    The Post HocFallacy

    post ho c, ergo p ropter hoc Literally, after this (in time),therefore because of this. A common error made in thinking

    about causation: If Event A happens before Event B, it is notnecessarily true that A caused B.

    The Fallacy of Composition

    fallacy of composition The erroneousbelief that what is true for a part isnecessarily true for the whole.

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    Testing Theories and Models: Empirical Economics

    Theories and Models

    The Method of Economics

    empirical economics The collection and use

    of data to test economic theories.

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    Economic Policy

    The Method of Economics

    Criteria for judging economic outcomes:

    1. Efficiency

    2. Equity3. Growth

    4. Stability

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    1)Efficiency - In economics, allocative efficiency. Anefficient economy is one that produces whatpeople want at the least possible cost.Distributive efficiency

    Economic Policy

    The Method of Economics

    2) EquityFairness ~ implies a more equaldistribution of income and wealthalleviate

    poverty

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    3) Growth - economic growthAn increase inthe total output of an economy. ~ as a resultof tech. change, the buildingof machinery,acquisition of knowledge, societies learn to

    produce new GnS, and produce the oldones better

    Economic Policy

    The Method of Economics

    4) Stability -A condition in which national outputis growing steadily, with low inflation and

    full employment of resources.

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    You cannot begin to understand how a societyfunctions without knowing something about itseconomic history and its economic system.

    Learning to think in this very powerful way will

    help you better understand the world.

    As you proceed, it is important that you keep trackof what you have learned in earlier chapters. Thiscourse has a plan; it proceeds step-by-step, eachsection building on the last. Make sure you

    understand where it fits in the big picture.

    An Invitation

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    R E V I E W T E R M S A N D C O N C E P T S

    ceteris paribus,orall else equal

    descriptive economicseconomic growth

    economic theory

    economics

    efficiencyefficient market

    empirical economics

    equity

    fallacy of composition

    Industrial Revolution

    macroeconomics

    marginalism

    microeconomicsmodel

    normative economics

    Ockhams razor

    opportunity costpositive economics

    post hoc, ergo propter hoc

    scarce

    stability

    sunk costs

    variable

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    A graphis a two-dimensional representationof a set of numbers, or data.

    How to Read and Understand Graphs

    CHAPTER 1 APPENDIX

    A time series graphshows how a singlemeasure or variable changes over time.

    Time Series Graphs

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    How to Read and Understand Graphs

    Time Series Graphs

    TABLE 1A.1 Total Disposable

    Personal Income in the United States,

    19752009 (in billions of dollars)

    Year

    Total

    Disposable

    Personal

    Income Year

    Total

    Disposable

    Personal

    Income

    19751976197719781979198019811982198319841985198619871988198919901991

    1992

    1,187.31,302.31,435.01,607.31,790.82,002.72,237.12,412.72,599.82,891.53,079.33,258.83,435.33,726.33,991.44,254.04,444.9

    4,736.7

    19931994199519961997199819992000200120022003200420052006200720082009

    4,921.65,184.35,457.05,759.66,074.66,498.96,803.37,327.27,648.58,009.78,377.88,889.49,277.39,915.7

    10,403.110,806.410,923.6

    FIGURE 1A.1 Total Disposable Personal

    Income in the United States: 19752009 (in

    billions of dollars)

    CHAPTER 1 APPENDIX

    Appendix

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    Graphing Two Variables on a Cartesian Coordinate System

    Appendix

    FIGURE 1A.2 A Cartesian Coordinate

    System

    A Cartesian coordinate system is

    constructed by drawing two

    perpendicular lines: a vertical

    axis (the Y-axis) and a horizontalaxis (theX-axis). Each axis is a

    measuring scale.

    How to Read and Understand Graphs

    CHAPTER 1 APPENDIX

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    A graph is a simple two-dimensional geometric

    representation of data.

    This graph displays the data from Table 1A.2.

    Along the horizontal scale (X-axis), we measure

    household income. Along the vertical scale (Y-

    axis), we measure household consumption.

    Note: At pointA, consumption equals $22,304

    and income equals $10,263.

    At point B, consumption equals $31,751 and

    income equals $27,442.

    TABLE 1A.2 Consumption Expenditures

    and Income, 2008

    Average Income

    before Taxes

    Average

    Consumption

    Expenditures

    Bottom fifth2nd fifth3rd fifth

    4th fifthTop fifth

    $ 10,26327,44247,196

    74,090158,652

    $ 22,30431,75142,659

    58,63297,003

    FIGURE 1A.3 Household Consumption and

    Income

    Plotting Income and Consumption Data for Households

    How to Read and Understand Graphs

    CHAPTER 1 APPENDIX

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    Slope

    FIGURE 1A.4 A Curve with (a) Positive Slope and (b) Negative Slope

    2 1

    2 1

    Y YY

    X X X

    How to Read and Understand Graphs

    Apositiveslope indicates that increases inXare

    associated with increases in Yand that decreases

    inXare associated with decreases in Y.

    A negativeslope indicates the opposite

    whenXincreases, Ydecreases; and when

    Xdecreases, Yincreases.

    CHAPTER 1 APPENDIX

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    FIGURE 1A.5 Changing Slopes along Curves

    How to Read and Understand Graphs

    Slope

    CHAPTER 1 APPENDIX

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    TABLE 1A.3 Aggregate National Income and

    Consumption for the United States,19302009 (in billions of dollars)

    Aggregate National Income Aggregate Consumption

    193019401950196019701980

    1990200020052006200720082009

    82.990.9

    263.9473.9929.5

    2433.0

    5059.88938.911,273.812,031.212,448.212,635.212,280.0

    70.171.3

    192.2331.8648.3

    1,755.8

    3,835.56,830.48,819.09,322.79,826.4

    10,129.910,089.1

    FIGURE 1A.6 National Income and

    Consumption

    Some Precautions

    It is important to think carefully about what is

    represented by points in the space defined by the

    axes of a graph.

    In this graph, we have graphed income with

    consumption, as in Figure 1A.3, but here each

    observation point is national income and aggregate

    consumption in different years, measured in billions

    of dollars.

    CHAPTER 1 APPENDIX

    A P P E N D I X R E V I E W T E R M S A N D C O N C E P T S

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    Cartesian coordinate system

    graph

    negative relationship

    origin

    positive relationship

    slope

    time series graph

    X-axis

    X-intercept

    Y-axis

    Y-intercept

    A P P E N D I X R E V I E W T E R M S A N D C O N C E P T S