Boyle dennis closing remarks_tempfile
101
design thinking at IDEO…
-
Upload
yanstanford -
Category
Health & Medicine
-
view
696 -
download
1
description
Transcript of Boyle dennis closing remarks_tempfile
design thinking at IDEO…!
Who is IDEO?!
IDEO
Boston New York Palo Alto San Francisco Shanghai London
33 years 600 people
12 disciplines 40 nationalities
10 offices 3 continents
Chicago Munich
IDEO: Helping organizations innovate!
Products, services, environments and digital experiences!
...designers have a unique way of solving problems!
It’s less about the form or even the function…!
…and more about the process!
we call it! “design thinking”"
“Business people don’t need to understand
designers better: !they need to be
designers.”!
– Roger Martin!Dean, Rotman School of Management!
University of Toronto!
at its core design thinking is…!
…a human centered approach to innovation!
aiming to understand people on multiple levels!
it is an approach to innovation!
Design Thinking projects!start with !
“How might we…”! “What if….”!
or !“What is the future of…”"
from a process standpoint…!
-Look to People…as your source of inspiration. !
-Prototype and Experiment -early and often. We call it “building to think.” !
-Go Beyond Concepts and generate stories and scenarios to enable your ideas to spread. !
it starts !with empathy"
American Red Cross!
How can we improve the donor experience?"
Red Cross!
Red Cross!
Kaiser Permanente! Nurse Knowledge Exchange!
How might we improve the nurses !shift change experience?!
Kaiser- Nurse Knowledge Exchange!
Kaiser!
National Campaign to Prevent Teen!and Unplanned Pregnancy:!
Bedsider birth control support network!
Palo Alto Medical Foundation!Project “Champion”!
How might we improve !care for our chronically ill patients? !
PAMF!
Palo Alto Medical Foundation!
PAMF!
PAMF!
PAMF!
PAMF!
PAMF!
PAMF!
A few techniques to consider!when out there looking for
inspiration, prototyping and telling stories…!
Be sensitive to “work-arounds”!
insights come fromextreme users
analogous situations
building to think!
Stanford Emergency Room
Stanford Emergency Room
Stanford Emergency Room
Stanford Emergency Room
prototypes don’t have to be physical but they must be
tangible!
sometimes the story is the end result!
so, as a recap…!
design thinking !is a human centered
approach to innovation
As a design thinker you… !
-Look to People…as a source of inspiration.!-Prototype and Experiment early and often. !-Go Beyond Concepts and generate stories and scenarios. !
thank you!
