Boticca Company Overview
12
Company Presentation
-
Upload
kiyan-foroughi -
Category
Internet
-
view
394 -
download
0
description
Company Overview presentation for London-based Boticca (www.boticca.com), the world's largest destination for fashion accessories with a story made by independent designers and brands worldwide.
Transcript of Boticca Company Overview
Company Presentation
Boticca.com is the global destination for jewelry, bags and fashion accessories
#boticca
We’re Not Your Typical Ecommerce Company
• We don’t buy or hold any inventory
• We’re actually global
• We’re profitable on a first sale
• Amazon is not going to come into our space
• We don’t handle any logistics
#boticca
The Market Opportunity
There are lots of sites that come to mind for when you want clothing…
… and shoes….
… but no destination comes to mind yet when you want fashion accessories… enter Boticca.
???
#boticca
And Our Market Is…
Large
Fragmented
Moving online
2012 2017
5%
13%
Penetration of Online Apparel & Accessories
Top Brands10%
Small & Medium Brands
33%
Whole-salers &
Other57%
Market Composition
$200 Bn in Jewelry Alone
$66 Bn
#boticca
What We Do
We source for the best fashion accessories brands and give them a platform on which they can sell to worldwide
360 Brands
11,000 Products
40+ Countries where brands are based
£100,000 Avg. Revenue for Top Brands
#boticca
What We Do
We create a high quality retail, social environment with editorials to inspire and delight the customer
#boticca
Some Numbers
£110 AOV
35% Commission
90+ Countries Shipped To Last Month
40% Sales from Mobile
700,000+ Members
100,000+ Facebook & Twitter Followers
20 Staff based in London
#boticca
Profitable, Formulaic & Scalable Acquisition Model
We acquire opted-in leads via various online marketing channels…
Display Advertising
Affiliates
Social Media
PR & Bloggers
SEO
Email Subscribers
We activate those leads via targeted, personalised emails
1 2 3 4 5 6 7 8 9 10 11 12 13 140.00%2.00%4.00%6.00%8.00%
10.00%12.00%
Average Email New Buyer Activation Rate Over Time
Number of Months since Acquisition of Cohort
We break-even on cohorts of leads acquired within 4 to 6 months
#boticca
Repeat Purchasing Drives Lifetime Value
Top 20% 3 orders & £300+ spendTop 10% 4 orders & £400+ spendTop 5% 5 orders & £500+ spend
The LTV is 4x the CPA
(and that’s just based on 2 years worth of data)
#boticca
What’s Next?
Internationalisation(we have already launched in France)
Starting from this September 2014
One Click Buy
Boticca Packaging
More Social Features
Integration with DHL for shipping
#boticca
