Marketing Proposal

Prepared for:

Boomerang Systems, Inc.January 25, 2012

Table of Contents

-Objectives-Strategy-Service

-Story Idea Development-Execution/Media Relations-Social Media

-Business Arrangement-Research Addendum

-Competitors-Sample Stories-Sample Ads-Online Analysis

Objectives

1) Educating decision-maker and decision-influencer audiences on robotic and automatic parking with a particular emphasis on assuring comparative timeliness of customer experience and the elimination of single point of failure concern

2) Establishing thought leadership in parking through promotion of technology, ongoing projects and personnel

3) Promoting automated and robotic parking within the context of increased yield, construction cost reduction, planning benefits and sustainability

Where there is a conversation about automated parking, Boomerang Systems

should be in it.

Strategy

1) Media relations - news reporting

2) Media relations - event driven

3) Content references - online presence and viralation

Service

1) Announcements and Trade News

2) Feature Story Development• Technology• Planning/Development• Personnel• Business Strategy• Testimonials

3) Award Applications

Story Development

Service

Media List• Urban Planners• Architects, Engineers• Real Estate• NYC-Area Business• Automotive• Technology

Execution/Media Relations

Service

Social Media

1) Feed Management• Axiom Media Service Channel• Content Optimization• XML Feed

2) Social Media Management• Vocus®• Join Conversations• Maximize Positive Sentiment

Service

Web Presence Integration

Automated parking is a frequently searched term, but there is little content.

Boomerang can fill that void with surveys, studies and demonstrations broadcast through social media, along with other coverage that we generate.

Business Arrangement

- Regular Retainer $12,000 per month for 6 months- Paid in advance, two months up front, cancelable at any time- Content Production- Compensation:

* 80% Cash* 15% Company Stock* 5% Crystal Springs Resort Barter

Research Addendum

Sample Media ListAutomotive Publications

• Popular Mechanics• Popular Science• The Auto Channel• Car and Driver Magazine• Automotive News• Motor Trend Magazine

Parking and Related Industry Trades• Parking Network• Curbed• Parking Today• The Parking Professional• Parking (Magazine)• Airport Improvement

Technology Publications• AP Technology• American Digital Networks• Control Engineering• Automation.com• US Tech Interactive• New Equipment Digest

Business Publications • NJ Biz• New Jersey Business• Time• US News & World Report• Business Week• Forbes• Fortune, Inc.• Wired• Money• The New Yorker• Travel + Leisure• Bloomberg BusinessWire• AAA Living

Real Estate Trades• Real Estate Weekly• Mid Atlantic Real Estate Journal• Commerce• Multi-Housing New• Real Deal• Real Estate Forum

Automotive, technology and business writers at the top 100 daily newspapers, including:

• Wall Street Journal• New York Times• Star Ledger• Daily News• Daily Record• Newsday• USA Today

Research Addendum

Competitors

Robotic Parking Systems, Inc.Automotion Parking SystemsAmerican Custom LiftsUnitronicsParkmaticSuvidha Parklift Ltd.Simmatc USAA.P.T. ParkingFATA Skypark

Research Addendum

Sample Stories

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Research Addendum

Sample Ads

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are needed to see this picture.

Research Addendum

Online AnalysisDomain: boomerangsystems.com Daily Ad Budget: $127 Total Clicks/Day: 108 PPC Keywords: 2,287 Average Ad Position: 9.73 PPC Competitors: 53 Average Cost/Click: $1.18

Top Paid Competition

Paid Domain Paid Keywords Shopping.com 2340777 tibaparking.com 495 wholesaleparkingsystem.com 692 Alibaba.com 203396 designatedparking.com 150 iconparkingsystems.com 3005

Top Organic Competition

Organic Domain Organic Keywords parkingtoday.com 442 opentechalliance.com 119 selfstorageguide.com 187 robopark.com 180 gcc.gnu.org 134787 insideselfstorage.com 2917

Compete report attached