BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?
8
8% 33% 30% 15% 22% 9% 31% 30% 13% 26% 6% 42% 31% 10% 17% 10% 22% 33% 12% 33% 0% 10% 20% 30% 40% 50% N one 5-Jan 10-Jun 11+ Total A dults C hristian W om en C hristian W om en H igh S chool G raduate C hristian W om en C ollege G raduate BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?
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Transcript of BOOKS PURCHASED-12 MONTHS In the past 12 months, approximately how many books have you purchased?
8%
33%30%
15%
22%
9%
31% 30%
13%
26%
6%
42%
31%
10%
17%
10%
22%
33%
12%
33%
0%
10%
20%
30%
40%
50%
None 5-Jan 10-Jun 11+
Total AdultsChristian Women
Christian Women High School Graduate Christian Women College Graduate
BOOKS PURCHASED-12 MONTHSIn the past 12 months, approximately how many books have you purchased?
62%
50%
41%
35%
25%
60%63%
41%
27%30%
49%
62%
35%
16%
32%
65%
59%
43%
33%30%
0%
10%
20%
30%
40%
50%
60%
70%
Barnes and Noble A discount store A local book store On-line over theinternet for paper
books
A Christian bookstore
Total AdultsChristian Women Christian Women High School Graduate Christian Women College Graduate
BOOK SHOPPING LOCATIONSAt which of the following stores do you shop for books...?
70% 69%
47%
39%
20%
76%73%
60%
51%
25%
67% 67%
60%
51%
25%
79%76%
56% 55%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Fiction
/Lite
ratu
re
Non-F
ictio
nBib
le
Religi
ous/
Insp
iratio
nal
Christ
ian F
ictio
n
Total AdultsChristian Women Christian Women High School Graduate Christian Women College Graduate
TYPES OF BOOKSWhich of the following types of books do you read...?
32%
26%
20%22%
34%
25%
22%20%
33%
20%
24% 23%
36%
27%
18%19%
0%
10%
20%
30%
40%
Influencers Trailblazers Loyalists Go-Getters
Total AdultsChristian Women Christian Women High School Graduate Christian Women College Graduate
3D AMERISCAN QUADRANTS3D AMERISCAN QUADRANTS
Total Adults Christian Women Christian Women High School Graduate
Christian Women College Graduate
Avg=7.6 Avg=8.6 Avg=5.7 Avg=9.8None 33% 31% 42% 22%1-5 30% 30% 31% 33%6-10 15% 13% 10% 12%11+ 22% 26% 17% 33%
BOOKS PURCHASED-12 MONTHSIn the past 12 months, approximately how many books have you purchased?
Total Adults Christian Women Christian Women High School Graduate
Christian Women College Graduate
Barnes and Noble 62% 60% 49% 65%A discount store 50% 63% 62% 59%A local book store 41% 41% 35% 43%On-line over the internet for paper books
35% 27% 16% 33%
A Christian book store
25% 30% 32% 30%
BOOK SHOPPING LOCATIONSAt which of the following stores do you shop for books...?
Total Adults Christian Women Christian Women High School Graduate
Christian Women College Graduate
Fiction/Literature 70% 76% 67% 79%Non-Fiction 69% 73% 67% 76%Bible 47% 60% 60% 56%Religious/Inspirational
39% 51% 51% 55%
Christian Fiction 20% 25% 25% 20%
TYPES OF BOOKSWhich of the following types of books do you read...?
Total Adults Christian Women Christian Women High School Graduate
Christian Women College Graduate
Influencers 32% 34% 33% 36%Trailblazers 26% 25% 20% 27%Loyalists 20% 22% 24% 18%Go-Getters 22% 20% 23% 19%
3D AMERISCAN QUADRANTS3D AMERISCAN QUADRANTS
