Aaron s Books - c.ymcdn.com · Book discussion at Aaron’s Books ... Book selected 3-4 months in...
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In the heart of Lancaster County , PA; located between Philadelphia and Harrisburg Aaron’s Books opened in 2005 and has grown in size and reputation each year We serve as the county's only indie bookstore, reaching a wide audience. County Population: 500,000 Service Region: 1 million NY Times and BookScan reporting store Aaron’s can hold 60 standing or 35 seated in the store Aaron’s works with many locations for larger offsite events While Lancaster County has a reputation for rural living, it is made up of families and retirees looking for educational and entertainment opportunities and is a vibrant, modern, arts and literature- loving community. There are three reputable colleges in the area, as well as major industry, bringing in an urban and educated population. Lancaster County sits near three major mid-Atlantic cities and draws tourists and residents from all three. Lititz was recently named by Budget Travel as “America’s Coolest Small Town” and has the reputation as a foodie destination, with two wine stores, four micro-brew pubs, a chocolate factory and the country’s oldest pretzel factory. Lititz is also home to the “Rock Lititz” project, bringing in major touring musical and performance artists to design their tour productions. TRAVEL OPTIONS 15 minutes from PA Turnpike 15 minutes from Lancaster train station (Direct trains to NYC & Philadelphia each day) 35 minutes from Harrisburg Airport Lodging at General Sutter Inn or Lititz House Bed & Breakfast - both walking distance to store Aaron’s Books 35 E. Main Street Lititz, PA 17543 717-627-1990 AaronsBooks.com [email protected] Owners: Todd Dickinson Sam Droke-Dickinson DRIVING TIMES Philadelphia 75 min. Baltimore 90 min. Washington, DC 2 hrs New York 3 hrs Aaron’s Books Outreach Email Newsletter 2x/month- 1100+ Facebook - 1400+ (facebook.com/aaronsbooks) Twitter- 6100+ (@AaronsBooks) Local Weekly Newspaper County Books Section Quarterly Book Talk on local NPR station Promotions on region’s local NPR/PBS stations Window & in-store display Posters & fliers in community Community Partnerships Lititz & Manheim Township Libraries Venture Lititz (downtown management non-profit) Lancaster County Parish Resource Center Pennsylvania Chautauqua Library System of Lancaster County Lititz Retailer Association Society for Creative Anachronism Warwick Education Foundation Lititz Storytelling Festival Offsite Venues Lititz Public Library- seats 80 General Sutter Inn- 150 standing, 100 seated Linden Hall School- 250 in theatre Access to larger spaces with advance notice- seating 450-1500
Transcript of Aaron s Books - c.ymcdn.com · Book discussion at Aaron’s Books ... Book selected 3-4 months in...
In the heart of Lancaster County, PA; located between Philadelphia and Harrisburg
Aaron’s Books opened in 2005 and has grown in size and reputation each year
We serve as the county's only indie bookstore, reaching a wide audience.
County Population: 500,000
Service Region: 1 million
NY Times and BookScan reporting store
Aaron’s can hold 60 standing or 35 seated in the store
Aaron’s works with many locations for larger offsite events
While Lancaster County has a reputation for rural living, it is made up of families and retirees looking for educational and entertainment opportunities and is a vibrant, modern, arts and literature-
loving community. There are three reputable colleges in the area, as well as major industry, bringing in an urban and educated population. Lancaster County sits near three major mid-Atlantic cities and
draws tourists and residents from all three.
Lititz was recently named by Budget Travel as “America’s Coolest Small Town” and has the reputation as a foodie destination, with two wine stores, four micro-brew pubs, a chocolate factory and
the country’s oldest pretzel factory. Lititz is also home to the “Rock Lititz” project, bringing in major touring musical and performance artists to design their tour productions.
TRAVEL OPTIONS
15 minutes from PA Turnpike
15 minutes from Lancaster train
station (Direct trains to NYC &
Philadelphia each day)
35 minutes from Harrisburg
Airport
Lodging at General Sutter Inn
or Lititz House Bed & Breakfast -
both walking distance to store
Aaron’s Books 35 E. Main Street
Lititz, PA 17543 717-627-1990
AaronsBooks.com [email protected]
Owners: Todd Dickinson Sam Droke-Dickinson
DRIVING TIMES
Philadelphia 75 min.
Baltimore 90 min.
Washington, DC 2 hrs
New York 3 hrs
Aaron’s Books
Outreach
Email Newsletter 2x/month- 1100+
Facebook - 1400+ (facebook.com/aaronsbooks)
Twitter- 6100+ (@AaronsBooks)
Local Weekly Newspaper County Books Section
Quarterly Book Talk on local NPR station
Promotions on region’s local NPR/PBS stations
Window & in-store display
Posters & fliers in community
Community Partnerships
Lititz & Manheim Township Libraries
Venture Lititz (downtown management
non-profit)
Lancaster County Parish
Resource Center
Pennsylvania Chautauqua
Library System of Lancaster County
Lititz Retailer Association
Society for Creative Anachronism
Warwick Education Foundation
Lititz Storytelling Festival
Offsite Venues
Lititz Public Library- seats 80
General Sutter Inn- 150 standing, 100 seated
Linden Hall School- 250 in theatre
Access to larger spaces with advance notice-
seating 450-1500
Aaron’s Books, Lititz PA
Now planning our 7th year
Weekend in November (perfect for
pre-holiday shopping)
Mission: To bring kids, parents, and teachers
together with authors to celebrate the beauty
of the written (and illustrated) word.
2014 featured Newbery Honor winner
Jennifer Holm, Lambda Award Winner David
Levithan, New York Times Bestseller Tom
Angleberger, Newbery Honor Winner Cece
Bell, and Printz Honor Winner A.S. King.
Previous featured authors include David Wiesner, Chris Grabenstein, Debbie Dadey, Nick Bruel,
Brian Biggs, Daniel Kirk
Attendance: 200-250 (including teachers/librarians)
Total related book sales in 2014: 250+ 2015 dates: November 13-15
Annual Teen & Kids Literature Festival
Aaron’s Books formed a partnership with the Council of Friends in 2010, which encourages community support for county libraries. With the Council, Aaron’s Books sponsors a luncheon event each Spring to celebrate the role of the library, where the speaker is an established bestselling author.
2012- Geraldine Brooks (Penguin) 575 attended, 700 total books sold
2013- John Boyne (Random House/Other Press)
450 attended, 550 total books sold
2014- Nathaniel Philbrick (Penguin) 275 attended, 350 total books sold
2015– Sue Miller & Jennifer Chiaverini (Penguin Random House)
Lancaster Libraries Annual Luncheon
PAGE 2
Nathanial Philbrick speaking (2014)
2015 Event Requests Weekday Evening & Sunday Afternoon
Presentations
Nonfiction
Lititz is a music and foodie town
Demonstrations
Can include book with ticket price
10th Anniversary Festivities in July
10 author events
Book signings, Skype visits, multiple author
presentations
Variety of genres and ages
Friday Night Book
Signings
Held on 2nd Friday of each month
Entire downtown busy until 9pm
with music, food tastings, art and
trunk shows
Approx. 100 people come through
Aaron’s Books that night
Perfect for authors of children’s
and adult books, multi-genre
authors, debuts and “mid-list”
Aaron’s Books Lititz, PA
WITF NPR & PBS Partnership One featured book per month
42 radio spots AND 42 TV spots
A blog on WITF webpage—can include author interview—with link to
purchase
Book discussion at Aaron’s Books
Opportunity for radio interview on WITF Radio Smart Talk (airs daily from
9am-10am)
Opportunity for store and community author events/signings
Book selected 3-4 months in advance, many related to upcoming PBS programing or local awareness
projects
2015 selected books: February– Beautiful Boy by David Sheff (Houghton Mifflin), March– Midnight
in Siberia by David Greene, author event 3/9 (W.W. Norton), April– Company of Heroes by Eric
Poole (Osprey), tie-in to PBS Show– American Experience, May– The Eureka Factor by John Kounios
& Mark Breeman (Random House)
Upcoming 2015 themes: June– special healthcare topic TBA, July– Summer/beach read, August– “Back
to School” children’s book
About WiTF
Serving Central Pennsylvania for 50 years
Only Public TV station in region, only NPR news station in region
Serves 17 counties between Philadelphia and Western PA– population approx. 2.5 million
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Tom Angleberger at
2014 Kids’ Literature Festival
Shop Dogs Mr. Tumnus and ShyGuy
Storefront in a lovely snow
Teeny Lamothe Pie Demonstration, August 2014
Legendary Rock DJ Jerry Blavat at Aaron’s
Lancaster Sunday News
Book Section
Lancaster Newspapers, Inc.
8 W King St
Lancaster PA 17603
(County’s daily paper)
Blue Ridge Cable, Channel 11 News Peter Taraborelli, features reporter [email protected] (local cable station)
Date Author Publisher Attended books
sold
Event Location
November
2014
Anne Lamott Penguin 1300 1375 Parish Resource Center
Speaker
Lancaster Bible
College
November
2014
Multiple Random House,
HarperCollins,
Candlewick
200 170 2014 Lititz Teen & Kids
Literature Festival
Linden Hall School
October
2014
Lee Bacon Random House 30 +
School
visit
48 2014 Educator Night Aaron’s Books,
Lititz Elementary
October
2014
A.S. King Little Brown 45 90
Book Launch Aaron’s Books
Sept 2014 Philip Gulley,
Bill Haley
HarperCollins,
Hachette,
Peachtree
400 115 Lititz Storytelling Festival Middle School,
Lancaster Friends
Meeting House
August
2014
Teeny
Lamothe
Workman 25 85
(pre &
post)
Pie Baking
Demonstration
Zest!
(local food, kitchen, gadget shop)
July 2014 Stephanie
Evanovich
HarperCollins 90 50 “Ladies Night Out”
Fundraiser
General Sutter Inn
March
2014
Jerry Blavat Running Press 50 55 Talk and signing Aaron’s Books
August
2013
Erica
Bauermeister
Penguin 125 40 @
event
250
lifetime
“Ladies Night Out”
Fundraiser
General Sutter Inn
Local Media
Aaron’s Books, Lititz PA
Recent Featured Author Events
PAGE 4
Lititz Record-Express
Steve Seeber, Editor
(town weekly paper)
Scott Lamar
Host, WiTF Radio
(regional NPR station)
Regional Magazines
County Lines Magazine
Central PA Magazine
Lancaster County Magazine
Susquehanna Style
35 E. Main Street
Lititz, PA 17543
717-627-1990
AaronsBooks.com
