Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health...
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![Page 1: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/1.jpg)
Bonnie Braun, PhD Elizabeth Maring, PhD
Linda Aldoory, PhDMili Duggal, MPH
School of Public HealthHorowitz Center for Health Literacy
University of Maryland Extension
![Page 2: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/2.jpg)
Evaluate use of clicker technology in focus groups
Distinguish core health message preferences among low-income, rural mothers
Determine how to apply findings
![Page 3: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/3.jpg)
Understanding learners' preferences for both style of messages and delivery mechanisms could improve the ability of health professionals to attract learners’ attention and produce intended action …
Improved Health Outcomes
![Page 4: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/4.jpg)
Health literacy principles suggest that health information must be•User-focused•Easy to understand and do•Culturally appropriate•Emotionally appealing•Scientifically sound
![Page 5: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/5.jpg)
They and their families experience•Poorer health outcomes•Limited availability and access to health services
•Inadequate health insurance coverage
•Low levels of health literacy
![Page 6: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/6.jpg)
What factors help or hinder rural mothers’:
Attention to health messages Understanding of messages Actions in response to messages Preferred channels of receiving
messages
![Page 7: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/7.jpg)
Reduce health disparities and improve health and well-being
![Page 8: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/8.jpg)
Ethnically diverse mothers (African American, Asian American, Hispanic, Native American, and White) living in rural communities in eight states
Primary caregivers of at least one child between the ages of 0 and 12
Income 185% or less than the federal poverty line
![Page 9: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/9.jpg)
Participants responded to questions about:
•Their own health and their health literacy
•Perceived sense of control•Appeal of test health messages•Preferences for receipt of health messages
Participants discussed what elements mattered most to them
![Page 10: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/10.jpg)
Tested initial health messages in the areas of:• Physical health, dental health, and food
security
![Page 11: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/11.jpg)
Press Your Clicker--Yes
Raise Your Hand — No
![Page 12: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/12.jpg)
![Page 13: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/13.jpg)
![Page 14: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/14.jpg)
![Page 15: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/15.jpg)
Understanding learners' preferences for both style of messages and delivery mechanisms could improve the ability of health professionals to attract learners’ attention and produce intended action…
Improved Health Outcomes
![Page 16: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/16.jpg)
PartnersUniversity of Massachusetts, Amherst,
Washington State University, University of Maryland Extension,
Rural Maryland Council, Maryland Rural Health Association,
University of Maryland School of Public Health,Herschel S. Horowitz Center for Health Literacy
And 14 Rural Families Speak state research teams.
This study is funded by a USDA National Institute of Food and Agriculture Rural Health and Safety grant.
![Page 17: Bonnie Braun, PhD Elizabeth Maring, PhD Linda Aldoory, PhD Mili Duggal, MPH School of Public Health Horowitz Center for Health Literacy University of Maryland.](https://reader036.fdocuments.in/reader036/viewer/2022062718/56649e665503460f94b60fa5/html5/thumbnails/17.jpg)
Contact Information:
Bonnie Braun, PhD., Professor & Faculty ScholarHerschel S. Horowitz Center for Health Literacy
University of Maryland-College ParkSchool of Public Health
301-335-4335 [email protected]