Boi language card promotion
description
Transcript of Boi language card promotion
Promotional Language Skills Offer for BOI Customers
Language Skills for Secondary Schools
There are 300,000 secondary school kids in Ireland studying a language
Many are struggling to speak languages
There are excellent materials to help kids and parents to speak a language
Quality language materials are expensive
We can offer a substantial discount on language skills material if offered to a closed-group of customers
Language Learning potential
300,000 secondary school language students.1.7 million Irish to Spain
815,000 Irish to France
501,000 Irish to Italy
231,000 Irish to Germany
Primary level + 3rd level.
Business Customers
English as a foreign language (11.2% of population non-Irish).
Irish Travel 2007
815,000
1,713,000
501,000
231,000
Language learning in Ireland
The BOI Language Card
How it works
Bank of Ireland distribute the BOI Language card to student customers; secondary and 3rd Level
Each card has a unique reference number
Language Cards cost about 3 – 4c each to produce
Each language card will entitle holders to a €30 discount if they enter code no.
Students/Parents can order online or over the phone
Language courses will be shipped directly to customers
Hodder Education is the No. 1 publisher of language learning in the UK
65 Languages
Brands include Chambers Dictionaries, Teach Yourself & Michel Thomas
More publishers to be added
Our publishing partner
What Customers Say
Would a Languages Skills Programme be a Good Idea?
95% Yes!
Research
What Customers Say
Rank your # 1 Preferences?
Computers for Schools
Housewares
Languages Skills
Travel
Sports Promotions
Computers for Schools 46%
Housewares 26%
Languages Skills 13%
Travel 13%
Sports Promotions 2%
Language Skills = Travel !
What Customers Say
Research
Who in your family would use the language course?
MyselfMy son / daughter
Other family
34%
32%
• A Differentiator from competitors
• Builds Brand Loyalty
• Adds value for customers
• Word of Mouth
• Association with education and customer aspirations
Customer• More value from BOI
• Another great reason to bank with BOI
• Brand means not just every day great value, service and quality, but is aiding education and personal development
Publishers• Increase Sales
• Marketing channel enables the special price & protects existing channels
• Opens new channel
• Develops their brand
• Access to valuable communication portfolio
Everyone Wins
Client
Benefits to Client, Customer & Publisher
Daniel O' Mahony
Business Development Manager
Make a Difference Ltd
+353-61-516401
www.makeadifference.ie