BOF EAST 2010: Mastering Customer Innovation
37
-
Upload
brightidea -
Category
Business
-
view
189 -
download
1
Transcript of BOF EAST 2010: Mastering Customer Innovation
Discoveries
• Innovation is easy, the hard part is knowing what to invent.
• Innovation Superstars don’t focus on the innovation process. They focus on customer experience.
• Other Superstar attributes. – Collective passion – Craftsmanship – Customer connected – External focus – Systemic innovation throughout the organizational culture
The Innovation Playbook