Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author...

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Boat Owners Survey 2011 May 2012

Transcript of Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author...

Page 1: Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author Initials/Support Initials/Date 2 Contents Objectives and methodology.

Boat Owners Survey 2011

May 2012

Page 2: Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author Initials/Support Initials/Date 2 Contents Objectives and methodology.

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Contents

Objectives and methodology

Headlines

Boater profile

Key Findings:

• Key performance measures

• General upkeep and performance

• Customer service (including license renewal)

• Congestion

• Mooring (home and residential)

• Canal & River Trust

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Headlines

Satisfaction with and advocacy of boating experience remains high overall, although a notable minority (16%) not satisfied

• Overall upkeep of waterways themselves is the key driver of satisfaction and this has shown decline in 2011 (61% Just OK or worse now vs. 49% in 2009)

• Notable dip in ratings for ‘depth of water’ in 2011, with clearance of litter and weed from the canal also of concern

Value for money ratings have seen a notable decline, likely to be a reflection of the wider economic situation of rising costs (especially fuel and maintenance) and static incomes

• ….but it hasn’t prevented boaters squeezing as much as possible from their asset – higher number of trips in 2012, albeit day trips

Major improvement in speed of processing licence applications – 88% now processed within the target 15 days – and for the admin process

Congestion an issue for around a quarter of boaters, although this is not strongly correlated with overall satisfaction

Site security is the priority for home moorings (reflected in the preference for marina locations), with the setting also important – delivery is currently good on these dimensions. Cost of the mooring is also key, although this is rated much less positively

14% of all boaters interested in a residential mooring: 12% of those currently with a leisure mooring and 31% of continuous cruisers

• Clear preference is for lay-bys / basin locations, with view on canal main line locations polarised. Setting is key

• Strong preference for rural locations

Potential support for CRT among boaters is fairly strong, with a quarter definitely / probably claiming they would join a membership scheme (although perhaps instead of a licence?!)

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12

23

12

8

7

6

6

6

5

5

5

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Region of boaters (2011)

(%)

Base: AllSource: 2011 (sample)

Continuous Cruiser

South East

Central Shires

Wales and Borders

North West

East Midlands

South Wales and Severn

London

Kennet and Avon

West Midlands

North East

Manchester and Pennine

Update with database info for

continuous cruisers

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Congestion

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No significant change in congestion perceptions since 2008

Base: AllSource: 2009 (Q46), 2011 (Q34)

3128

21 26 23

4950

5050 51

10 1424 18 21

4 48 46

Not at all

No, not particularly

Yes, somewhat

Yes, considerably

ANY affected by congestion:

30% 27%34% 25%39%

2009(%)

2011(%)

2007(%)

2008(%)

2006(%)

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Congestion particularly an issue in Central Shires, Wales and Borders and South East (therefore not strongly correlated with satisfaction)

Base: AllSource: 2011 (Q34)

4 5 3 3 4 2 3 3 2 5 5 5 3

239 12

20

31

22

35

15 12

3025

14 18

27

13 15

24

35

24

39

1915

3530

20 21

All (3588) North West(243)

North East(195)

Manchester& Pennine

(153)

Wales andBorders

(282)

WestMidlands

(188)

CentralShires(429)

EastMidlands

(208)

SouthWales &Severn(201)

South East(829)

Kennet &Avon (191)

London(208)

ContinuousCruiser(436)

Yes, somewhat

Yes, considerably

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Locks and moorings are the main locations affected by congestion

84

42

28

11

9

6

12

Locks

Visitor moorings

Cruising past moored boats

Water points

Festivals and events

Bridges

Canal junction

Tunnels

Re-fuelling

Other places

Base: All affected by congestion 2009 (688), 2012 (966)Source: 2009 (Q48), 2011 (Q35)

2009(%)

2011(%)

80

60

58

37

21

9

9

9

4

9

N/A

N/A

N/A

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What does congestion mean to boaters? (Prompted)

74

67

54

31

22

9

33

6

Difficulty finding a space at visitor moorings

Queuing for locks

ANY DELAY

…of more than 1 hours

…of more than 30 mins

Any delay (however short)

Difficulty in manoeuvring between other boats

Other

Base: All Source: 2011 (Q36)

2011(%)

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Too many boats on the waterways for a quarter of boaters: primarily an issue in Wales and Borders, South East and K&A

Base: AllSource: 2011 (Q38)

Too many

About right

Too few

All (3588) 25 70 4

Continuous Cruiser (436) 14 75 9

North West (243) 17 78 5

North East (195) 9 79 12

Manchester & Pennine (153) 22 72 6

Wales and Borders (282) 33 66 1

West Midlands (188) 15 80 4

Central Shires (429) 27 71 2

East Midlands (208) 15 78 6

South Wales & Severn (201) 14 83 3

South East (829) 38 60 1

Kennet & Avon (191) 37 58 5

London (208) 31 64 5