Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author...
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Transcript of Boat Owners Survey 2011 May 2012. File location/File Name (including version)/Author...
Boat Owners Survey 2011
May 2012
File location/File Name (including version)/Author Initials/Support Initials/Date
2
Contents
Objectives and methodology
Headlines
Boater profile
Key Findings:
• Key performance measures
• General upkeep and performance
• Customer service (including license renewal)
• Congestion
• Mooring (home and residential)
• Canal & River Trust
File location/File Name (including version)/Author Initials/Support Initials/Date
4
Headlines
Satisfaction with and advocacy of boating experience remains high overall, although a notable minority (16%) not satisfied
• Overall upkeep of waterways themselves is the key driver of satisfaction and this has shown decline in 2011 (61% Just OK or worse now vs. 49% in 2009)
• Notable dip in ratings for ‘depth of water’ in 2011, with clearance of litter and weed from the canal also of concern
Value for money ratings have seen a notable decline, likely to be a reflection of the wider economic situation of rising costs (especially fuel and maintenance) and static incomes
• ….but it hasn’t prevented boaters squeezing as much as possible from their asset – higher number of trips in 2012, albeit day trips
Major improvement in speed of processing licence applications – 88% now processed within the target 15 days – and for the admin process
Congestion an issue for around a quarter of boaters, although this is not strongly correlated with overall satisfaction
Site security is the priority for home moorings (reflected in the preference for marina locations), with the setting also important – delivery is currently good on these dimensions. Cost of the mooring is also key, although this is rated much less positively
14% of all boaters interested in a residential mooring: 12% of those currently with a leisure mooring and 31% of continuous cruisers
• Clear preference is for lay-bys / basin locations, with view on canal main line locations polarised. Setting is key
• Strong preference for rural locations
Potential support for CRT among boaters is fairly strong, with a quarter definitely / probably claiming they would join a membership scheme (although perhaps instead of a licence?!)
File location/File Name (including version)/Author Initials/Support Initials/Date
5
12
23
12
8
7
6
6
6
5
5
5
4
Region of boaters (2011)
(%)
Base: AllSource: 2011 (sample)
Continuous Cruiser
South East
Central Shires
Wales and Borders
North West
East Midlands
South Wales and Severn
London
Kennet and Avon
West Midlands
North East
Manchester and Pennine
Update with database info for
continuous cruisers
File location/File Name (including version)/Author Initials/Support Initials/Date
Congestion
File location/File Name (including version)/Author Initials/Support Initials/Date
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No significant change in congestion perceptions since 2008
Base: AllSource: 2009 (Q46), 2011 (Q34)
3128
21 26 23
4950
5050 51
10 1424 18 21
4 48 46
Not at all
No, not particularly
Yes, somewhat
Yes, considerably
ANY affected by congestion:
30% 27%34% 25%39%
2009(%)
2011(%)
2007(%)
2008(%)
2006(%)
File location/File Name (including version)/Author Initials/Support Initials/Date
8
Congestion particularly an issue in Central Shires, Wales and Borders and South East (therefore not strongly correlated with satisfaction)
Base: AllSource: 2011 (Q34)
4 5 3 3 4 2 3 3 2 5 5 5 3
239 12
20
31
22
35
15 12
3025
14 18
27
13 15
24
35
24
39
1915
3530
20 21
All (3588) North West(243)
North East(195)
Manchester& Pennine
(153)
Wales andBorders
(282)
WestMidlands
(188)
CentralShires(429)
EastMidlands
(208)
SouthWales &Severn(201)
South East(829)
Kennet &Avon (191)
London(208)
ContinuousCruiser(436)
Yes, somewhat
Yes, considerably
File location/File Name (including version)/Author Initials/Support Initials/Date
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Locks and moorings are the main locations affected by congestion
84
42
28
11
9
6
12
Locks
Visitor moorings
Cruising past moored boats
Water points
Festivals and events
Bridges
Canal junction
Tunnels
Re-fuelling
Other places
Base: All affected by congestion 2009 (688), 2012 (966)Source: 2009 (Q48), 2011 (Q35)
2009(%)
2011(%)
80
60
58
37
21
9
9
9
4
9
N/A
N/A
N/A
File location/File Name (including version)/Author Initials/Support Initials/Date
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What does congestion mean to boaters? (Prompted)
74
67
54
31
22
9
33
6
Difficulty finding a space at visitor moorings
Queuing for locks
ANY DELAY
…of more than 1 hours
…of more than 30 mins
Any delay (however short)
Difficulty in manoeuvring between other boats
Other
Base: All Source: 2011 (Q36)
2011(%)
File location/File Name (including version)/Author Initials/Support Initials/Date
14
Too many boats on the waterways for a quarter of boaters: primarily an issue in Wales and Borders, South East and K&A
Base: AllSource: 2011 (Q38)
Too many
About right
Too few
All (3588) 25 70 4
Continuous Cruiser (436) 14 75 9
North West (243) 17 78 5
North East (195) 9 79 12
Manchester & Pennine (153) 22 72 6
Wales and Borders (282) 33 66 1
West Midlands (188) 15 80 4
Central Shires (429) 27 71 2
East Midlands (208) 15 78 6
South Wales & Severn (201) 14 83 3
South East (829) 38 60 1
Kennet & Avon (191) 37 58 5
London (208) 31 64 5