Presentation for Associated

Companies

The idea Objective: To increase the use of boats between owners using

the Managed Exchange Model.

Objective: Generate additional business for the associated

companies for managing the exchange process.

Internet Service for both, the owners and the associated

companies

World wide coverage, no restrictions

Managed exchange

Simple exchange = no cost!

Simple exchange = too little offer, insecurity

Managed exchange = Evolution of swap -> Management

Exchange in the pool, no concurrence, better offer

Control, increased security

Involvement of associated companies with business and profit,

that’s the key of the model

How does it work? The owner gets in touch with the associate. For a small annual fee he becomes a member of the club

The associate approves the owner and his boat. The boat enters the pool.

Members use the web to select and reserve boats from the pool. Requests have to be approved by owner and destination-associate

Destination-associate handles the check-in and check-out. The member pays this handling tasks and the so-called exchange value.

Destination-associate ‘pays’ back the boat owner with his offer of services or products

Managed exchange vs Charter COST for the customer, around 25%

Exchanges are occasional, typically (0.5-1.5/member/year)

The contract basing the use should be similar to the charter but where

the boat is borrowed.

The use of a borrowed boat is in ‘normal’ conditions, those to expect

by the owner himself.

Owners get compensated using a mutual agreement by the associate

and using offered services or products.

Becoming an associate

The company and BOATforBOAT get in touch

An agreement is signed

* The terms of service are accepted

* The modified charter contract is validated

The company becomes associate

Reception of support package (docs, manuals, …)

The fee is to be paid twice a year, although usually

compensated by commissions

Operations start

Adding new boats and owners

Associate and owner get in touch El propietario Owner fills the web form

Associate approves after validating the owner and his boat

Visit (optional) of the boat, check of the papers

Owner becomes member

Adding web info regarding boat and owner has to be entered

• Description of the boat, type, category,…

• Multimedia info

• Agreed exchange value, handling value

• Availability calendar

The exchange process

Member selects from the boat pool

Destination-associate (and owner) are informed of the

request

Destination-associate accepts the reservation

Payment in advance (10%) by the member

Member and destination-associate fulfil the ‘charter’

process. Member has to pay 90% of handling costs and

exchange value and satisfy the contract requisites

Boat is returned after the usage, check-out process

BOATforBOAT pays the commission to associate-origin

Associate-destination compensates the owner, as

agreed.

Summarizing the costs

Association fee. 500€ every 6 months

Exchange operation (received): 90% of handling fee and

exchange value

Sharing the paid by members amounts

90% for destination associate

7% for BOATforBOAT

3% for origin-associate

Benefits for the associate

BOATforBOAT is an additional product in the

company’s portfolio

Allowing to approach new customers, to fidelize old

ones

Weak commitment membership, no

exchange is required.

Every exchange yields a direct and immediate revenue

* Mainly for the destination-associate, who is using his own resources

* Also for the origin-associate

A good way to complement the company

business, widening the offer and filing the low-

season periods.

www.boatforboat.com (I)

Web support for all involved parties

Members (as users):

Catalog search

Reservation

Members (as owners):

Own boat’s info update

Availability calendar

Accept/reject exchange requests

Associate

Own members/boats management

Exchange management

www.boatforboat.com (II)

The web site offers the associate image for the members, it is

perceived as a part of the associate’s web presence

Standard functionalities for virtual communities

BLOGs

User profiles

Forum, …

Operation functionalities are available from mobile devices

Check-in-out ops

Multimedia info update

Associate-member relation

BOATforBOAT is a CRM tool

Associate and member must aggree on the terms to compensate the

usage of boats by other members.

Associate and member have to agree on the exchange value ($/day)

Typically 25% of commercial charter value of the boat

Lower or higher if agreed.

Associate and member will accept/reject every request to use the

boat

The web site offers the channel for those decisions, as a service

provided by the associate to the member

Try&Buy and Show-Room programs

Try&Buy program

For associates who sell and/or buy used boats

Associates can mark a manged boat ‘for sale’ and with a price

Associates can use the boat pool to find boats for sale, this function is

hidden for members (for-sale condition and price not displayed).

An associate with a member looking for a boat to buy and an

asoociate with a boat for sale can arrange the details for a try&buy

operation:

Up to the members to aggree on comissions and how to share the

management and exchange costs in case the sale is fulfilled.

Show-Room program

For associates who sell new boats

Associates can mark a manged boat as SR (Show-Room)

An SR boat is an almost new boat that can be used as a demo/trial to sell a new

boat

The owner signs a ‘stronger’ aggreement as member of BoatForBoat

Higher availability

No refusal

The owner gets a discount (by the associate) when the boat is bought

Other associates use SR boats to help their sales paying a comission on succesful

operations