www.verticalmeasures.com

HOW TO WIN AT SEARCH, SOCIAL &

CONTENT MARKETING

Arnie Kuenn, President, Vertical Measures

@ArnieK

FIRST A FEW QUESTION…

• How many of you could use some more business?

• How many spend money TV, radio or print?

• How many of you already do pay per click (PPC)?

• How many of you already do social media?

• How many of you have heard of SEO?

• How many of you have a blog on your website?

• How many of you believe the Internet can help you grow your business?

• How many of you researched something on Google in the last few days?

PAY PER CLICK ADVERTISING

Only 5 to 10%

of people click

here – but can

still pay off.

HOW SEARCH ENGINES WORK

SEARCH OPTIMIZATION ELEMENTS

SEARCH RESULTS – WEB PAGE CONNECTION

Webpage File NameWebpage Title Tag

Meta Description

HOW IMPORTANT IS SEO AND SEARCH?

More than 90%

of people click

here!

MUST INCREASE YOUR FOCUS ON YOUR SITES

“CONTENT MARKETING”

Google Trends

CONTENT MARKETING - THE TOP PRIORITY

WHAT IS CONTENT MARKETING?

• Content marketing is the art of providing relevant,

useful content to your customers without selling or

interrupting them.

• Instead of pitching your products or services, you are

delivering information that makes your prospects

more informed before they buy.

• If you deliver consistent, valuable information to your

prospects, they ultimately reward you

with their business and loyalty.

THIS IS NOT A 30 DAY R.O.I.

BUT THE LONG-TERM PAYOFFS

CAN BE HUGE

A HUGE OPPORTUNITY TO BEAT THE COMPETITION

Google’s Free Adwords Keyword Tool

THINK LIKE A PUBLISHER!

Image: Google Image Search

START YOUR RESEARCH HERE!

Image: Erwin Marine

MORE KEYWORD RESEARCH TOOLS

Google Keyword Suggest

Relate Searches

More than 4,900

questions about

“fishing boat” (exact

match).

More than 980

questions about

“bass boat” (exact

match).

LIST ALL CONTENT IDEAS IN A SPREADSHEET

ADDRESS PRICING / COST

LISTS – PEOPLE STILL LOVE THEM

INTERVIEWS –MAKE YOU THE EXPERT

VIDEOS! – THEY ARE NOT THAT HARD

BENEFITS OF A BLOG

• Gives you a vehicle to post new content

• Keeps the search engines coming back – have 434% more indexed pages*

• Have 2X as many backlinks*

• Your site gets 55% more traffic*

• You have 79% more Twitter followers*

Source: *Hubspot

Image: athgo.org

DO YOU HAVE A GOOGLE+ BUSINESS PAGE?

+1 BUTTON: OPPORTUNITY FOR BUSINESSES

Buyers need information that helps

them make an informed decision.

Dealers that provide the content

those people are searching for -

will win.

IN SUMMARY…

More Traffic. More Leads. More Business.

www.VerticalMeasures.com

THANK YOU VERY MUCH!