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Transcript of Board presentation v4
The New juf.org
Presentation to theJUF-JF Board June 18, 2007
Total Redesign Design
More professional, unified design Better use of screen real estate
Content Every page rewritten Taxonomy and navigation reworked
Technology Content management system Faster, more powerful databases More sophisticated programming languages Off-site location for disaster recovery Credit cards processed in real-time
Strategic objectives of the JUF/JF website1. Advance JUF brand recognition and enhance the image
of JUF in the community.
2. Promote the JUF Campaign and encourage new and/or increased giving.
3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.
4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.
5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.
Design: Homepage
Design: Other Pages
Content Organized around
user, not departments Bar/Bat Mitzvah Guide
Special attention paid to Donate Page and supporting content “Because Your JUF Gift” “Why Donate” “Stories Behind the
Faces”
Technology Content management system allows us to
update website faster, more frequently, and more easily
Departments can make changes directly Built-in features such as controlled blogs,
discussion forums, private content JTA RSS feed significantly reduces JUF
staff time and keeps content more up-to-date
Integrated Communications Strategy
Print Publications In the electronic age print remains vital
JUF News, the Guide to Jewish Living, JUF's Annual Report, solicitation letters and other collateral, play important roles
Under the integrated approach print messages – from text to graphic design – are orchestrated with electronic vehicles to assure continuity of JUF's messages and successful targeting to key audiences
30 S. Wells VideoMonitors Opportunity to create
new, dynamic content for use in multiple settings Monitors in lobby and
conference center
Website
Print material
Integrated better into website, situated in context
E-mail Acquisition and
management of e-mail addresses
Targeted messages to distinct audiences
More efforts like the Passover greeting
Integrated Communications Strategy Team
Building on SuccessCumulative Visits
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
2001
2002
2003
2004
2005
2006
Cumulative Page Views
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
2001
2002
2003
2004
2005
2006
Cumulative Number of Memorials
0
100
200
300
400
500
600
700
800
900
Jan
Feb
Mar Ap
rMay Ju
nJul
Aug
Sept Oc
tNov
Dec
2004
2005
2006
Cumulative Number of Web Payments
0
500
1,000
1,500
2,000
2,500
Jan
Feb
Mar Ap
rMay Ju
nJul
Aug
Sept Oc
tNov
Dec
2001
2002
2003
2004
2005
2006
Cumulative Amount of Web Payments
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2000
2001
2002
2003
2004
2005
2006
What makes a good nonprofit website?
1. Significant content about cause2. Information about how donations are spent3. Easy to use4. Info about how to get further involved5. Become member6. Advocate for cause7. Volunteer opportunities8. Visually pleasing9. Donate online10. Memorable URL
Survey by GuideStar of more than 1,000 newsletter subscribers (2003)
What does this mean for you?1. It takes time!
2 weeks minimum required for all web projects
No more “standard online reservation”
1. To submit an event, go to http://staging.juf.net/staff/events_staff.aspx
2. Several ways to promote your program, e.g. WYLD Beach Blowout
“Now at JUF.org”
“What’s Happening at YLD”
Button in right-hand navigation of microsite
Calendar
Registration page
Discussion
Backup slides
Website, May 8, 1999
Website, Oct. 14, 2000
Methodology1. Web Team analyzed current procedures and
documented problem areas in current site
2. Researched non-profit websites to determine best practices
3. Benchmarked juf.org against websites of similar and not-so-similar content
4. Staff Cabinet refined Website Strategic goals
5. Identified target audiences for the website and appropriate content for each
6. Developed creative brief that expressed the desired overall tone and style of the site
When users engaged with nonprofits online, what did they do?
Search for info about a specific cause: 31%
Sign petition: 31% Search for info about a charitable org:
20% Volunteer: 8% Search for a way to donate online: 4% Other: 5%
Other Web 2.0 Features Video Blogs Photo albums Surveys Recurring events RSS (both as a
publisher and consumer)
Validation on all forms
Variable font size Breadcrumb strip Printer-friendly “E-mail this page” Social bookmarking
links Verisign EV certificate Walk photos on Flickr Podcasts on iTunes Google ad
Podcasts
Podcasts