A New Approach toLocal Economic Growth

Agenda• The Government Vision for LEPs• Our Profile• Our Vision and Strategies• Strategic Alliances• Work Streams• Area Partnerships• Business• To Learn More

Something Different

The Government Vision

A New Approach

• ‘NOT Whitehall knows best’• ‘An end to top down initiatives’• ‘Shifting power to local communities and businesses

through bodies that represent real economic geographies’

Local Growth White Paper, October 2010

Private Sector Led

Realising Every Place’s Potential

HM Government

Coast to Capital Is Born

LEPs Across The UK• National Map of UK WithShaded Areas Where There Are LEPs

Fostering Prosperity in All Parts of the Country – Nick Clegg

Our Board of Directors

• Chairman – John Peel OBE• Vice Chairman – Timothy Wates• 6 Representatives from Business• 5 Public Sector Council Leaders• 1 HE/FE Representative

Infrastructure

Provided by:

• Brighton & Hove City Council• London Borough of Croydon• Surrey County Council• West Sussex County Council

Transforming Business and Economic Performance

C2C Vision

• Growth will be driven by a clear focus on the twin priorities of Enterprise and International Growth

• In this way, we will transform business and economic performance

By 2035

The Coast to Capital Area and its businesses will be able to compete in any International

Marketplace

Our Targets

Over 5 Years• 4,500 new businesses• 4,000 more exporting businesses• 20,000 new jobs

Over 25 Years• 100,000 new jobs

Enterprise

• In short, entrepreneurship coupled with high rates of new businesses spurred on by dynamic trade-led growth, will in the long term provide the right competitive environment and source of future business success

International Trade

• Businesses that trade internationally deliver 60% of UK productivity growth. They will act as the engine house for improved business growth and performance across all parts of our economy and ensure sustainable growth.

Finance

Our role is to create favourable conditions for Private Sector Investment

Learning to Date

• We were only formed in January with a Board of Directors in April

• The role of the LEPs has been well received by both the Private and Public sectors

• Project funding has quickly become available from government

• Business and the Area Partnerships are keen to work together• We are currently identifying key strategic partners from

business

Fulfilling The Promise of Partnering

The Importance of Partnering

• Faster time to value creation• Higher returns from investments• Reduced risk of failure• Improved relationships internally and externally• Transparent processes• Improved partner satisfaction and knowledge development

The Reasons for Failure

• Slow payback• Lack of shared benefits• Lack of ongoing commitment• Objectives diverging over time• Overly optimistic• Poor communications

Business and Local Authority Partners

Area Partnerships SayThe Gatwick Diamond Initiative will benefit from the joined up approach to increased international trade and

enterprise. Paul Gresham, Gatwick Diamond Initiative

We consider it absolutely essential that business and the public sector worktogether to ensure the future sustainability of our way of life.

Iain Shepherd, Coastal West Sussex Partnership working will deliver more fire power when dealing with common issues and challenges.

Tony Mernagh, Brighton & Hove Economic Partnership

By focusing on key priorities together, Coast to Capital will drive employment growth.Mike Fisher, London Borough of Croydon

To Add

Enterprise

Boosting Entrepreneurship and Business Formation

To define tightly targeted areas, population groups and sector specific industries

Tackling Areas and Groups with Low Enterprise and Entrepreneurship

Enterprise Education to be embedded throughout Primary Schools, Secondary Schools,

Colleges and Universities

Enterprise & EntrepreneurshipFor Young People and Young Adults

International Trade

Increasing Those Businesses Who Trade Internationally

Finance

Funding for Business and Projects

Your Vision is Our Vision

The Area Partnerships

Responsive to Local Needs

• Supporting Local Authorities• A strong focus on the needs of the local economy• Finding new ways of tackling challenges in the local

economy• Providing the right competitive environment and

sources of future business success

Role of The Champions

• To be aware of local special needs and address these needs by building relationships with both the local authorities and businesses

• To communicate ‘best practice’ from other area partnerships

• To help broker job creation and other opportunities with relevant bodies

Wins to Date

• £15m Growing places allocation

• Capacity Grant of £45K for research

• Start-up Grant - £240K

• Coast to Capital Area Partnerships meetings• Individual meetings with Area Partnerships• Local events (see next slide)

www.Coast2Capital.org.uk

Plans for Working Together

Planned Events

• International Trade Forum (Sussex Enterprise) 27 Nov• Broadband Meeting with BIS (C2C) 29 Nov

• International Trade Seminars (HSBC) Chichester, Crawley, Gatwick, Shoreham – Dates to be announced

• Enterprise Show (Brighton & Hove) - 3 Dec

• Open for Business (MSDC) - 6 Dec

• FE Colleges Enterprise Summit (C2C) - 10 Dec

• Start Up Road Show (Barclays) - Dates to be announced

Business

The Challenges You Face

• Minimal growth in the economy• Inflation• Supplier costs increasing• Slow decision making on the behalf of buyers• Inability to raise finance• Difficulties in recruiting the right staff

• Driving national priorities such as broadband• Providing the right competitive environment• Promoting new business areas• Introducing enterprise into schools and colleges• Providing access to new markets

Supporting Business

Quick Wins

• After 9 months, substantial awareness and share of voice of Coast to Capital

• Enterprise and International Trade strategies in place • Increased learning and idea generation between Area

Partnerships• Success in applying for government funding

Legislative Change

Planning That Will Actively Encourage Growth

Planned Events

• Update

• www.Coast2Capital.org.uk

Strategic Partners

We are looking for businesses that can:

• Share existing events or help us plan new events• Provide expertise particularly in the areas of Enterprise and

International Trade• Sponsor some of our activities in return for brand promotion

Contact Ron Crank - Director

Other Support

• Provide event support• Promote Coast to Capital to colleagues, partners,

suppliers or local businesses• Promote Coast to Capital through company websites

Contact Ron Crank - Director

Businesses Say

• The area now has a strong vision for economic development and a focus for strategic investments into the area.

Thales UK

• Partnership working is an important part of the way we operate to support the wider community.

Dave Shemmans, CEO Ricardo plc

• We especially support the emphasis on enterprise and entrepreneurship and the education and development of the individual.

Clive Behagg, University of Chichester

Keeping Up to Speed

Available Media

www.Coast2Capital.org.uk

Key Contacts

• John Peel - Chairman • Ron Crank - Director

• the.board@coast2capital.org.uk