BMW Walt(Final)

8/19/2019 BMW Walt(Final)

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BMW Walt

BMW WeltGroup Members:-Charmi Shah-07

Jinit Tanna-08Khushboo Agraat-!"#eeral $pa%h&a&-'0Sushil Sahu

(ra)hi *a+e-,7


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BMW

BETWEEN

THE

HEAVENS AND THE ROAD.


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BMW’s MISSION “ To be)ome most su))essul premium manua)turer in the

)ar in%ustr&/

To buil% ne an% strengthen e1isting )ustomer relationship/

To enri)h )ustomers2 li+es3 b& ma4ing BMW onership a mostpleasurable e1perien)e an% tailoring pro%u)ts an% ser+i)es to suit

in%i+i%ual liest&le5


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BMW’s Vision• $ni6ueness through %i+ersit&5

• Asso)iate groth %e+elopment• n+ol+ement in )ommunit&

• 91)ellen)e through 6ualit& inno+ation

• ea%ership

•

Teamor4• Mutual respe)t

• Ta4ing ris4s

• Courteous

• ;esponsi+e

• 9


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History•

BMW as oun%e% in =>=! to manua)ture air)rat enginesin the Muni)h

• =>"83 BMW set up a )ar manua)turing unit an% starte%manua)turing a small )ar )alle% ?*i1i2

• t as BMW?s @rst )ar an% as mar4ete% un%er the nameBMW !=

• !"8 roa%ster3 ere )onsi%ere% +er& a%+an)e% or their

time3 an% the roa%ster as e+en nominate% as the ?Car othe Centur&? in =>>>


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BACKGROUND• =>=!3 Karl ;app establishe% ;app-Motorener4e:

manua)ture air)rat engine- Muni)h3 German&5

• =>=,3 got )ontra)t to manua)ture air)rat engines orAustria-#ungarian arm&- (artnership ith CamilloCastiglioni Ma1 riD in =>=7- Eame% BMWFBa&eris)heMotoren Wor4 Gmb#

• =>=83 BMW manua)ture% t&pe !a air)rat engine3 hi)hpoere% biplane to rea)h 000m in "> min5

• =>""3 Ba&eris)he lugDeuger4e AG merge% ith BMW toorm BMW AG5

• =>"!3 starte% manua)turing motor)&)les5F;!"3 00))5

• =>"83 BMW bought )ar manua)turing unit in 9isena)h3German&5- *H/-Austin 7 )ar5 Mar4ete% un%er name BMW!=5

• !"7 Saloon !"8 ;oa%ster5


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In !"#$ BMW %o&'( its )'*(+,*rt'r to M,niT)' ,i/(in0 /oo1s /i1' t)' 2o,r -y/in('r o2 -*


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THE BMW WELT E3PERIENCE• BMW Welt2s uturisti) ar)hite)ture is one o a 4in%5

• A )lou%-li4e impression is )reate% b& a %ouble )onesupporte% on Lust tel+e hinge% )olumns3 gi+ing +isitors theeeling that the buil%ing is oating5

• BMW Welt2s ar)hite)tural )on)ept )ombines %esign an%un)tion in e6ual measure5 This )an be seen in the @ligreesteel a)a%e that also helps to )ontrol the temperatureithin BMW Welt5

• Solar energ& rom the roo an% a)a%e help to heat thebuil%ing3 hile the large all sura)es pro+i%e +entilation5

• Glass outer panels )reate a )omortable sura)etemperature5

• Negetation outsi%e the buil%ing3 espe)iall& the greener&plante% in )lose pro1imit& to the buil%ing2s natural+entilation elements3 helps to trap %ust an% )reate a)ooling eOe)t5

• "300 tonnes o steel ere use% in the )onstru)tion o this


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BMW S)''r Dri&in0 P/'*s,r'.

• BMW has a sheer e1perien)e o %ri+ing an% pioneeringinno+ations in both %esign an% te)hnolog&5

• n BMW Welt &ou )an @n% )lean lines3 top 6ualit& materials

an% light3 mo%ern loo4 that ha+e be)ome the hallmar4 oBMW5

• BMW help &ou b& gi+ing &ou e1tensi+e range o mo%elsrom BMW = series to BMW 7 series3 the )on+ertibles3 the

roa%ster an% the impressi+e H-amil&


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-ont’(


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BMW Motor-y-/' 4r''(o% *n(s5ortin'ss

• The @rst e+er automobile pro%u)e% b& the )ompan& as amotor)&)le5

• Eo3 BMW Motor)&)le oOers mo%els an% engine t&pes or

+irtuall& e+er& 4in% o use5

• BMW2s 9n%uro3 Tour3 $rban Mobilit&3 Sport an% ;oa%ster arethe %iOerent t&pes o motor)&)le ranges hi)h &ou )an @n%5

• The bi4es are e1hibite% on the se)on% oor ne1t to the

Bi4ers o%ge• Pou )an also e1perien)e the ri%e o ri%ing a BMW

Motor)&)le S =000 ;; b& ri%ing a simulator- IWheel&/ 5


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T)' BMW Gro,5’s 5*r'nt 5/*nt

• The BMW Muni)h (lant is the BMW Group2s parent plant5

• t is lo)ate% in the north o Muni)h3 imme%iatel& a%La)ent tothe )ompan&2s hea%6uarters3 BMW Welt an% the BMWMuseum5

• The plant pro%u)es aroun% "003000 automobiles an%!003000 engines per &ear as part o the )ompan&2sorl%i%e pro%u)tion netor45

• Some >3000 emplo&ees rom 0 %iOerent )ountries ensurethe or4 is o the +er& highest 6ualit&5

• The BMW plant is one o the most state-o-the-art a)ilities in9urope5

• #ere &ou )an @n% out at @rst han% Lust ho a BMW is ma%e:rom stamping out the bo%& parts an% buil%ing the enginesthrough to painting an% assembl&5


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-ont’(


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CULINAR6 DELIGHTS .

• (eople ho enLo& Sheer *ri+ing (leasure ten% to enLo& goo%oo% an% %rin4 too3 so )ulinar& %elights are also one o thehighlights at BMW Welt an% the BMW Museum5 Whether in abistro3 )aQ or restaurant h& not ta4e a seat an% )hooserom our +arie% an% %eli)ious range o oo%s an% %rin4s5

• Ess7i%%'r *t BMW W'/t

• B*&*ri' *t BMW W'/t.

• Coo5'rS *t BMW W'/t

• M! B*r in t)' BMW M,s',%.


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BMW Walt(Final)

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