Blueprint Exec Summary Presentation

8/7/2019 Blueprint Exec Summary Presentation

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David G.

ThomsonAUTHOR

BLUEPRINT TO A BILLION

[email protected]

408-593-5759

CHAIRMAN

BLUEPRINT GROWTH INSTITUTE

David G. Thomson


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Copyright Blueprint Growth Institute

Revenue

Growth


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$1B

ExponentialGrowth


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AmgenBroadcomeBayETradeKing PharmaceuticalGoogle

Boston ScientificExpress ScriptsMicrosoftMedimmuneJuniper NetworksKing PharmaceuticalsSolectronStarbucks

Applied MaterialsBarr PharmaceuticalsBiometSymantec

Normalized Time(years)

4 years

6 years 12 years

Inflection

point

Revenue

$ Millions

Blueprint ofExponentialGrowth


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4 YEARS

CISCO

eBAY

E*TRADE

GOOGLE

4 YEARS

CISCO

eBAY

E*TRADE

GOOGLE

6 YEARS

MICROSOFT

MEDIMMUNE

NEXTEL INTL

STARBUCK

S

6 YEARS

MICROSOFT

MEDIMMUNE

NEXTEL INTL

STARBUCK

S

12 YEARS

AUTODESK

PERFORMANCEFOODS

TRACTORSUPPLY

12 YEARS

AUTODESK

PERFORMANCEFOODS

TRACTORSUPPLY

Blueprint Companies

87% 42% 21%


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Consumer

Industrials

Information Tech

Financials

Health Care

Materials

Consumer Staples

Utilities

Energy

Telecom

# of COMPANIES MARKET VALUE ($B)

Blueprint Company Sectors

Discretionary

Services

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Blueprint Companies

Americas Growth Engine

BlueprintCompanies

Number of

Companies

.8M.8M $ , 81B$ , 81B

Growth Companiesbelow $1B revenue

Market

CapitalizationNumber of

Employees

7,7,

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Create and Sustain aBreakthrough Value Proposition

Exploit aHigh Growth Market Segment

Marquee CustomersShape the Revenue Powerhouse

Leverage Big Brother Alliances

Become the Masters ofExponential Returns

Management:Inside Outside Leadership

Board: Comprised ofEssentials Experts

Create and Sustain aBreakthrough Value Proposition

Exploit aHigh Growth Market Segment

Marquee CustomersShape the Revenue Powerhouse

Leverage Big Brother Alliances

Become the Masters ofExponential Returns

Management:Inside Outside Leadership

Board: Comprised ofEssentials Experts

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Name ofConference and date

Name ofConference and date


benefits =product +location +

experience David G. Thomson

Create and Sustain a

Breakthrough ValueBreakthrough ValuePropositionProposition


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Exploit a High GrowthHigh GrowthMarket SegmentMarket Segment

David G. Thomson

AMERICAS

HIGHEST

GROWTH

MARKET

SEGMENTS

AMERICAS

HIGHEST

GROWTH

MARKET

SEGMENTS

Specialty Stores

Property & Casualty Insurance

Health Care Facilities

Data Processing &Outsourced Services

Health Care Services

Regional Banks

Apparel Retail


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Most Blueprint Companies grow in mature,not emerging markets

Utilize best management practices andtechnologies to stay close to the customer

Exponential growth requires

a portfolio ofproducts/servicesPartnerwith suppliers

Import ideas from other industries

Most Blueprint Companies grow in mature,not emerging markets

Utilize best management practices andtechnologies to stay close to the customer

Exponential growth requires

a portfolio ofproducts/servicesPartnerwith suppliers

Import ideas from other industries

Lessons from top CEOsfrom top CEOs


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Marquee CustomersMarquee Customers

Shape the RevenuePowerhouse

TM

product consumerxvalue proposition shaperx

lighthouse reference =

Marquee Customers

product consumerxvalue proposition shaperx

lighthouse reference =

Marquee CustomersDavid G. Thomson


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89

$ Millions

91 99979593

Marquee Customerlifecycle revenue -Cisco exampleCisco example


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Leverage

Big Brother AlliancesBig Brother Alliances

eBayeBay AOLAOL

little brother BIG BROTHER

MicrosoftMicrosoft IBMIBM

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Big Brothers

Innovation for emerging markets Fill critical gaps in portfolio

Outsource specialized functions License brands

we all realize for innovation andcertain pieces of the portfolio we haveto turn to someone else

Little Brothers

Access and scale into new markets Credibility with customers

Access to partners innovation andproduct line Market intelligenceCustomer demandBottlenecks in current offeringsEvolution and emergence of newwebs or business ecosystems

Create win-win

relationship


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Become the MastersofExponential ReturnsofExponential Returns

Earnings (EBIT)

Revenue

Hardware BusinessHardware Business

Market Value

David G. Thomson

$1B $4B

Fastenal A DifferentA Different


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Jon Shirley and Bill Gates Jim Wright and Joe Scarlett

MICROSOFTMICROSOFT TRACTOR SUPPLYTRACTOR SUPPLY

David G. Thomson

Management:InsideInside OutsideOutsideLeadershipLeadership

Source: Microsoft Archives


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Blueprint Leadership=Focus on relationships and products X

Drive to innovate and explore XAbility to manage the 7Essentials

Blueprint Leadership=Focus on relationships and products X

Drive to innovate and explore XAbility to manage the 7Essentials

David G. Thomson

Management:InsideInside OutsideOutsideLeadershipLeadership


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Board: Comprised of

Essentials ExpertsEssentials Experts

Community Member

OtherOther

(Marquee) Customer

ManagementManagement

InvestorsInvestors

(Big Brother) Alliance

(Blueprint) CEO

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over90%ofBlueprint

Companies leveraged5 or more of the7Essentials

over90%ofBlueprint

Companies leveraged5 or more of the7Essentials

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Essentials ScorecardBreakthrough Value Proposition

High Growth Market Segment

Marquee Customers

Linking the Essentials

Masters of

Exponential Returns

Inside-Outside Leadership

Big Brother Alliances

Board ofEssentials Experts

Total


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ChecklistBreakthrough ValueProposition

High Growth Market Segment

Marquee Customers

Board ofEssentials Experts

Masters of

Exponential Returns

Inside-Outside Leadership

Big Brother Alliances

Develop a broaderportfolio Develop higher order Permission benefits

Leverage Marquee Customers and Big BrotherAlliances to shape your leadership position

Diversify to adjacent market segments

Maximize the number of Marquee Customers

Leverage Marquee Customers to SELL Achieve exponential revenue growth/customer

Focus on maximizing profit/customer Exceed GM targets in order to self-fund

incremental investments in R&D and SG&A

Utilize Inside Outside Leadershipprinciples in order to execute all 7Essentials

Recruit a Blueprint Company CEO andEssentials Experts to your board

Leverage customer advisory boards

Leverage Big Brother Alliances to break intonew markets and customers


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MAY THIS

BLUEPRINTSERVE YOU WELL

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Blueprint Exec Summary Presentation

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